The Builder Marketing Podcast

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more.   Show Notes: https://www.buildermarketingpodcast.com/episodes...

On this very special holiday episode, Greg and Kevin put you in the holiday spirit by sharing some of their holiday traditions and what they are looking forward to in 2021! You don't want to miss this, Kevin even shares a very special rendition of Blue Christmas. We hope you have a happy and healthy holiday season!  Show Notes: https://www.buildermarketingpodcast.com/episodes/40-happy-holidays

Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies to use.  Show Notes: https://www.buildermarketingpodcast.com/episodes/39-builder-panel...

This week Lauren St. Martin, marketing manager at Creative Homes, joined Greg and Kevin to discuss the power of interactive floor and site plans and how they improve engagement. They also discuss how implementing an OSC can be a benefit for both marketing and sales. Show Notes: https://www.buildermarketingpodcast.com/episodes/38-the-engagement-power-of-interactive-floor-plans-and-site-plans

Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER! Show Notes: https://www.buildermarketingpodcast.com/episodes/37-recap-home-building-digital-marketing-summit?utm_source=social&utm_medium=Hootsui...

This week on the Home Builder Digital Marketing Podcast, we welcomed Ty Udell from Dun Today. Greg, Kevin, and Ty discuss the value digital binders can bring home builders, the end-to-end value in the customer life cycle, and how the buying process is constantly evolving. Show Notes: https://www.buildermarketingpodcast.com/episodes/36-end-to-end-value-in-the-customer-life-cycle-ty-udell

This week on the Home Builder Digital Marketing Podcast, we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for. Show Notes:  https://www.buildermarketingpodcast.com/episodes/35-understanding-your-value-proposition-jenni...

Join Greg, Kevin, and Laura Hanson from New Tradition Homes as they discuss her journey into the world of home building as the daughter of a builder. Laura also shares her strategies while shifting to digital marketing to accommodate the customer's ever-evolving needs.  Show Notes:  https://www.buildermarketingpodcast.com/episodes/34-shifting-to-digital-marketing-to-accommodate-customers-laura-han...

Join Greg, Kevin, and our featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer's buying experience, such as improving processes and technology. Show Notes: https://www.buildermarketingpodcast.com/episodes/33-process-map-to-improve-your-customers-experience-kimberly-mackey

Ashley De Young-Seibert, the VP of Marketing at De Young Properties, drops a slew of marketing tips to help your business on this week's episode of the Home Builder Digital Marketing Podcast. Listen in to learn from a true innovator and see why De Young Properties is like Elvis. Show Notes: https://www.buildermarketingpodcast.com/episodes/32-innovating-to-make-it-easy-on-customers-ashley-de-young-...

Greg, Kevin, and Ronda Conger of CBH Homes explore how to embrace the ever-evolving world of Home Builder Marketing and so much more. Not only does Ronda share some incredible marketing strategies for home builders, but she also shares inspiration focused on reaching your goals both in life and in business.   Show Notes:  https://www.buildermarketingpodcast.com/episodes/31-embracing-change-in-home...

Join Greg Bray, President of Blue Tangerine, on this special episode as he discusses why you should focus efforts on website accessibility, (sometimes referred to as ADA compliance for your website), the basics of implementing and testing website accessibility, and the benefits of integrating accessibility into all aspects of your web strategy.  Show Notes: https://www.buildermarketingpodcast.com/...

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Mollie Elkman, the president of Group Two, to discuss ethical considerations in social media. She shares her expert insight on all things involving home building and social media, with topics such as how social media has changed our world, and the ethics of targeting home buyers. Show Notes: https://www.buildermarketi...

Brenna Ryan from William Ryan Homes and North Shore Builders, joined Greg and Kevin for this week's episode of the Home Builder Digital Marketing Podcast to discuss the mix of traditional and digital marketing. Brenna also shares her experience with several marketing strategies and how they change over time and by location of customer segmentation.  Show Notes: https://www.buildermarketingpodcast....

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Anya Chrisanthon from the New Construction Marketing Academy to discuss the process of becoming a follow-up champion. She also explains the importance of a quality CRM program for a successful sales process.  Show Notes: https://www.buildermarketingpodcast.com/episodes/28-the-process-of-becoming-a-follow-up-champion

This week on the Home Builder Digital Marketing Podcast, we had the opportunity to discuss the importance of creating a positive customer experience with the Co-founder of Bokka Group, Jimmy Diffee. He shares excellent insights and trends on making your customer experience stand out over your competitors. Creating a great customer experience will improve the customer buying journey and help you se...

The creator of Newhomesales.com, Quint Lears joins HBDMP to discuss his journey in the Home Building and Real Estate industry as well as the importance of "If you want to be terrific, you have to be specific". Hold on to your headphones, this episode is jammed packed with tons of motivational quotes that promise to inspire. Show Notes: https://www.buildermarketingpodcast.com/episodes/26-connecting...

Join Greg and Kevin as they share a sneak peek of the upcoming Home Builder Digital Marketing Summit - Virtual Series! We are bringing the industry's thought leaders to your home or office once a week for four weeks so you can learn new marketing tactics to sell more homes – and it's FREE!  Register Now >> https://register.gotowebinar.com/register/739442869272786956 Show Notes: https://www.builder...

We welcomed JoAnne Williams, Founder, President, and CEO of JWilliams Staffing to discuss how to avoid costly hiring mistakes in the real estate world. During this episode, you'll learn several tips like what to look for in potential employees as well as how you can stand out as a candidate. Show Notes: https://www.buildermarketingpodcast.com/episodes/25-avoid-costly-hiring-mistakes-in-real-estate...

Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast.  Listen as they sit down to talk about the importance of branding, the importance of truly getting to know your target segment and potential home buyer in today's world. Dana also shares how to get builders to reveal the purpose or inspiration behind each community to find the...

Join the CEO of HomeAid, Scott Larson, Greg, and Kevin as they discuss how to address the issue of homelessness, as well as, how HomeAid is using home builders to help create solutions. This episode showcases the inspiring mission of HomeAid and sheds a light on how home builders can do their part to get involved in their communities. Listen and enjoy this heartwarming episode, it is sure to inspi...

Dave Knowles founder and president of TopBuilder Solutions joined the Home Builder Digital Marketing Podcast to discuss the magic of implementing a CRM program for your home builder business. A CRM (Customer Relationship Management) allows you to track how things are coming into the funnel, how well you're converting them, while also helping you ensure that you meet your goals. In this episode, yo...

Stuart Platt, the managing partner at Outhouse, spent some time with the Home Builder Digital Marketing hosts discussing some incredibly substantial topics to benefit home builders. Stuart also discusses the importance of creating an emotional connection on the website. Show Notes: https://www.buildermarketingpodcast.com/episodes/21-evoking-home-buyers-emotions-stuart-platt

Erik Martinez, Vice President of Blue Tangerine joined the Home Builder Digital Marketing podcast to talk about the death of the third-party cookie. Erik, Greg, and Kevin chat about upcoming digital marketing issues such as new privacy regulations and how they affect digital marketing strategies. Erik's in-depth knowledge and digital marketing expertise is evident throughout the entire episode. En...

Tim Curtis President of CohereOne, sit down to discuss neuromarketing and marketing psychology and so much more. Tim drops a ton of knowledge regarding the cues and triggers that influence the decision-making process and buying. Tim has an incredible knack for looking ahead so listen, learn, and enjoy!  Show Notes: https://www.buildermarketingpodcast.com/episodes/19-marketing-psych-influences-on-c...