The Build Your Private Practice Podcast

Have you ever looked at your full caseload and wondered, "Could this become something bigger than just me?" In this episode of The Build Your Private Practice Podcast, Liane sits down with Amanda Hill, founder of Connections of Hope, to talk about the real-life experience of growing from solo therapist to group practice owner. Amanda shares how she went from a practice of one to five practice loca...

You may have rolled your eyes at the annual renewal email, felt frustrated by CE requirements, or dreaded the thought of an audit. But what if your regulatory college is not the enemy? In this episode of The Build Your Private Practice Podcast, Liane is talking about the way many Canadian therapists relate to their regulatory colleges — and why that relationship may need a reframe. The frustration...

You may have a cancellation policy, office hours, an email autoresponder, or a beautifully worded intake document. But if that boundary has never been tested — or if it has been tested and quietly not held — it may not be a boundary yet. It may still be a plan. In this episode of The Build Your Private Practice Podcast, Liane is talking about one of the most common hidden issues in private practic...

Your fee is not a measure of how good a therapist you are. It is not a measure of how much you care about your clients. And it is definitely not a measure of your worth as a person. It is a number that, when set well, allows you to keep doing this work sustainably. In this episode of The Build Your Private Practice Podcast, Liane is talking about one of the most loaded topics in private practice:...

If something in your practice has been quietly nagging at you, even though nothing is technically "wrong," this episode is for you. Maybe your waitlist is not moving the way it used to. Maybe you have been postponing a fee change for months. Maybe there is a conversation you keep rehearsing but never actually having. Or maybe your practice still looks successful from the outside, but inside, you c...

Have you ever worried that choosing a niche means limiting your opportunities, turning clients away, or putting yourself into a box? You're not alone. For many therapists and private practice owners, the idea of niching down can feel uncomfortable. We've been trained to help people. Many of us entered this profession because we genuinely want to support as many people as possible. But what if tryi...

If you've spent Mental Health Awareness Month advocating for your clients, your community, and the importance of mental health care, this episode is for you. Because while many therapists are excellent at speaking publicly about burnout, rest, boundaries, and access to care, their own private practices may be quietly running on stress, overextension, and duct-taped systems behind the scenes. The t...

What does it really mean to build a brand that feels aligned, clear, and sustainable as a therapist or private practice owner? In this guest episode of The Build Your Private Practice Podcast, Liane sits down with branding and visual storytelling expert Nathalie Amalie to talk about brand clarity, authenticity, and the role your messaging plays in attracting the right clients. This conversation ex...

If you've been hoping referrals will keep your caseload full, this episode is for you. Referrals can be wonderful. They can bring in aligned clients, strengthen your reputation, and help your practice grow through trusted relationships. But referrals alone are not a strategy, and if they are the main thing you are relying on, your practice may start to feel unpredictable. One month you might have...

If you've been showing up, putting in effort, and still feeling unsure where your next client is coming from, this episode is for you. Maybe you've tried social media, directories, networking, or referrals and you are still not seeing the consistency you want. It can start to feel confusing and frustrating, especially when it seems like everyone is giving different advice. The truth is, not all ma...

Stop Trying Everything to Get Clients: What Actually Works in Private Practice If you feel like you are doing all the things to grow your private practice but nothing is really clicking, this episode is for you. Maybe you are posting on social media inconsistently, changing your niche every few months, trying networking, directories, Instagram, and still wondering what is actually bringing clients...

If your caseload has ever felt full one week and quiet the next, you are not alone. Many therapists experience fluctuations in bookings and immediately assume they must be doing something wrong. They question their marketing, their niche, their website, or whether private practice is really going to work for them. But here is the truth. An inconsistent caseload is not usually a sign that you are f...

If you've ever thought, "I'm just not good with money," you're not alone. So many therapists carry quiet shame around finances—wondering why things feel inconsistent, stressful, or harder than they should be. Even when they're fully booked, working hard, and deeply committed to their clients. But here's the truth. This isn't about you being "bad with money." It's about not having the right systems...

The Profession We Say We Want: We Have to Build It If you've ever felt tension between being a therapist and running a business, you're not alone. Many therapists say they want a profession that feels collaborative, ethical, supportive, and sustainable. A space where growth isn't judged, money isn't taboo, and business skills aren't shamed. But here's the truth. That kind of profession doesn't hap...

If you've ever felt alone in your private practice—even when your caseload is full—you're not imagining it. Private practice can be quietly isolating. Not because you're doing anything wrong, but because so much of this work happens behind closed doors. In this episode of The Build Your Private Practice Podcast, Liane explores a dynamic that often goes unspoken in the therapy world: how comparison...

If you've ever questioned whether you're building your private practice the "right" way—you're not alone. Many therapists carry an unspoken belief that there's a correct formula for success. A way your practice should look. A path you're supposed to follow. In this episode of The Build Your Private Practice Podcast, Liane challenges that idea and offers a more grounded, sustainable perspective. Be...

If you have ever felt a tightening feeling when you see another therapist's practice growing, you are not alone. In a profession built on care and compassion, feelings like comparison, jealousy, or scarcity can feel uncomfortable to admit. But they are far more common than we talk about. In this solo episode of The Build Your Private Practice Podcast, Liane explores the subtle ways scarcity and co...

If you have ever felt uneasy about tracking numbers in your private practice such as inquiries, retention, or session frequency, you are not alone. For many therapists, the idea of looking at metrics can feel uncomfortable or even a little unethical. Therapy is about people and relationships, not spreadsheets. In this solo episode of The Build Your Private Practice Podcast, Liane explores a tensio...

What happens when a therapist asks a vulnerable business question and is met with criticism instead of curiosity? In this episode of The Build Your Private Practice Podcast, Liane begins a new series exploring the culture of private practice and the subtle dynamics shaping our profession. If you have ever hesitated to ask a question about pricing, scaling, or growth because you feared judgment fro...

Beyond 1 to 1 Therapy: New Ways to Serve in a Changing Market If you've been feeling burned out by a full caseload, frustrated by income that still feels unpredictable, or quietly wondering how you're supposed to grow without working more hours, this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane explores what it really looks like to expand beyond the tr...

If you've ever wondered, "How am I supposed to compete with BetterHelp?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down why platforms like BetterHelp are not actually your competition — even though it can feel that way. Yes, corporate therapy platforms have massive ad budgets, strong brand recognition, and seem to be everywhere online. B...

If you've ever found yourself wondering "People are clearly looking for therapy… so why isn't my practice showing up?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down one of the most frustrating realities many Canadian therapists are facing right now. Clients are searching, but the way they search and how they find providers has fundament...

Is private practice really oversaturated, or are we misunderstanding what is actually happening in the market? In this episode of The Build Your Private Practice Podcast, Liane takes a grounded, data-informed look at the growing fear many therapists are feeling about the future of private practice. If you have found yourself worrying that there are too many therapists and not enough clients, this...

Waiting for referrals can feel familiar and exhausting. If you've ever caught yourself thinking, "It's been quiet. I hope things pick up soon," this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane speaks directly to therapists who are relying on referrals as their primary or only way of attracting clients and feeling stuck in the uncertainty that comes wi...

Private practice can feel isolating—especially when you're trying to make big decisions, grow sustainably, or figure out the business side without burning out. In this episode of The Build Your Private Practice Podcast, Liane is joined by Lena Lang, BYPP's new Community Growth Partner, for an honest conversation about why community is not just a "nice to have," but a foundational part of building...