The Build Your Private Practice Podcast

Your calendar is full. Clients are coming in. Revenue is coming in. So why does your private practice still feel financially stressful? Being busy and being profitable are not the same thing. In this episode of The Build Your Private Practice Podcast, Liane shares the story of a therapist who had her first truly profitable month—without adding a single new client or working more hours. What change...

If you've ever looked around at all the therapists in your city, scrolled through an online directory, or found someone with your exact niche and thought, "The market is saturated," you're not alone. It can feel like there's no room left. And once you start believing that, it can quietly change the way you build your practice. You stop marketing. You hesitate to change your fees. You make yourself...

If your private practice income feels inconsistent, it's easy to assume you're doing something wrong. One month feels steady. The next feels frighteningly quiet. And somewhere along the way, you start wondering why everyone else seems to have figured out the business side of private practice when you haven't. But there's something important we don't talk about enough: Money was never on the syllab...

If your private practice felt quiet this summer, September can feel like the moment you've been waiting for. Routines return. Calendars tighten up. And people who have been thinking about starting therapy finally begin looking for someone to work with. But there's one mistake therapists often make: waiting until the demand arrives to start marketing. In this episode of The Build Your Private Pract...

Have you ever stopped yourself from posting something because it felt too obvious? Maybe you assumed everyone already knew it. Maybe you worried your colleagues would think it was too basic. So instead, you said nothing—or turned a simple idea into something more advanced, clinical, and complicated. But your future clients are not looking for the most sophisticated take. They are looking for the t...

Has Psychology Today—or another therapist directory—suddenly stopped sending you inquiries? It is easy to assume you did something wrong. Maybe your profile needs another rewrite. Maybe your fees are the problem. Maybe you are no longer standing out. But the issue may not be you. A directory can make you findable, but it cannot guarantee that you will be chosen. In this episode of The Build Your P...

If every task in your private practice still runs through you, it is no wonder your week feels so full. The intake emails, invoices, appointment changes, website updates, insurance receipts, and marketing may each seem small. Together, they can swallow hours of your time and leave very little capacity for your clients, your business, or your life. In this episode of The Build Your Private Practice...

A slower August calendar can feel like a warning sign. Clients are travelling, appointments get cancelled, and the white space in your schedule can quickly start to look like lost income. But what if that space is not a problem? What if it is the runway you need to prepare for the busiest season of the year? In this episode of The Build Your Private Practice Podcast, Liane is reframing the summer...

Have you ever wondered whether you could travel the world without stepping away from your private practice? In this episode of The Build Your Private Practice Podcast, Liane sits down with Maria Tsoukalas, Calgary-based psychologist and founder of Nomadic Minds, to talk about what it really takes to work with clients while living and travelling abroad. Maria shares how discovering her regulatory c...

The middle of the year is a natural time to pause. You have six months of real information about how your private practice is working — not just what you hoped would happen when you made your plans in January. But looking at your revenue, caseload, fees, cancellations, and referrals can bring up a lot of feelings. Am I earning enough? Am I working too much? Is my practice actually sustainable? Bef...

Have you ever felt guilty for wanting to earn more, raise your fees, or build real financial security as a therapist? In this episode of The Build Your Private Practice Podcast, Liane sits down with Kris Sabramsky, certified financial planner and founder of Therapist Financial, to talk about how therapists can build lasting wealth without compromising their values or their commitment to client car...

The summer slowdown can feel unsettling. Clients go on vacation. Families get busy. Sessions get rescheduled. Your calendar may suddenly have more white space than usual. And if you are newer in private practice, it can be easy to wonder: Is something wrong? Did I do something? Are people not coming back? But what if the summer slowdown is not a sign that your practice is failing? What if it is ac...

Have you ever looked at your full caseload and wondered, "Could this become something bigger than just me?" In this episode of The Build Your Private Practice Podcast, Liane sits down with Amanda Hill, founder of Connections of Hope, to talk about the real-life experience of growing from solo therapist to group practice owner. Amanda shares how she went from a practice of one to five practice loca...

You may have rolled your eyes at the annual renewal email, felt frustrated by CE requirements, or dreaded the thought of an audit. But what if your regulatory college is not the enemy? In this episode of The Build Your Private Practice Podcast, Liane is talking about the way many Canadian therapists relate to their regulatory colleges — and why that relationship may need a reframe. The frustration...

You may have a cancellation policy, office hours, an email autoresponder, or a beautifully worded intake document. But if that boundary has never been tested — or if it has been tested and quietly not held — it may not be a boundary yet. It may still be a plan. In this episode of The Build Your Private Practice Podcast, Liane is talking about one of the most common hidden issues in private practic...

Your fee is not a measure of how good a therapist you are. It is not a measure of how much you care about your clients. And it is definitely not a measure of your worth as a person. It is a number that, when set well, allows you to keep doing this work sustainably. In this episode of The Build Your Private Practice Podcast, Liane is talking about one of the most loaded topics in private practice:...

If something in your practice has been quietly nagging at you, even though nothing is technically "wrong," this episode is for you. Maybe your waitlist is not moving the way it used to. Maybe you have been postponing a fee change for months. Maybe there is a conversation you keep rehearsing but never actually having. Or maybe your practice still looks successful from the outside, but inside, you c...

Have you ever worried that choosing a niche means limiting your opportunities, turning clients away, or putting yourself into a box? You're not alone. For many therapists and private practice owners, the idea of niching down can feel uncomfortable. We've been trained to help people. Many of us entered this profession because we genuinely want to support as many people as possible. But what if tryi...

If you've spent Mental Health Awareness Month advocating for your clients, your community, and the importance of mental health care, this episode is for you. Because while many therapists are excellent at speaking publicly about burnout, rest, boundaries, and access to care, their own private practices may be quietly running on stress, overextension, and duct-taped systems behind the scenes. The t...

What does it really mean to build a brand that feels aligned, clear, and sustainable as a therapist or private practice owner? In this guest episode of The Build Your Private Practice Podcast, Liane sits down with branding and visual storytelling expert Nathalie Amalie to talk about brand clarity, authenticity, and the role your messaging plays in attracting the right clients. This conversation ex...

If you've been hoping referrals will keep your caseload full, this episode is for you. Referrals can be wonderful. They can bring in aligned clients, strengthen your reputation, and help your practice grow through trusted relationships. But referrals alone are not a strategy, and if they are the main thing you are relying on, your practice may start to feel unpredictable. One month you might have...

If you've been showing up, putting in effort, and still feeling unsure where your next client is coming from, this episode is for you. Maybe you've tried social media, directories, networking, or referrals and you are still not seeing the consistency you want. It can start to feel confusing and frustrating, especially when it seems like everyone is giving different advice. The truth is, not all ma...

Stop Trying Everything to Get Clients: What Actually Works in Private Practice If you feel like you are doing all the things to grow your private practice but nothing is really clicking, this episode is for you. Maybe you are posting on social media inconsistently, changing your niche every few months, trying networking, directories, Instagram, and still wondering what is actually bringing clients...

If your caseload has ever felt full one week and quiet the next, you are not alone. Many therapists experience fluctuations in bookings and immediately assume they must be doing something wrong. They question their marketing, their niche, their website, or whether private practice is really going to work for them. But here is the truth. An inconsistent caseload is not usually a sign that you are f...

If you've ever thought, "I'm just not good with money," you're not alone. So many therapists carry quiet shame around finances—wondering why things feel inconsistent, stressful, or harder than they should be. Even when they're fully booked, working hard, and deeply committed to their clients. But here's the truth. This isn't about you being "bad with money." It's about not having the right systems...