The Build Your Private Practice Podcast

Your Financial Forecast: How to Plan for Sustainable Income in 2026 Being fully booked doesn't always mean your private practice is financially stable. In this episode of The Build Your Private Practice Podcast, Liane walks you through how to take a grounded, realistic look at your private practice finances—and why income planning matters as you head into 2026. If you've ever wondered why you're w...

Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists. In this episode of the Build Your Private Practice Podcast , Liane Wood is joined by Adam Jesperson , co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on. They talk about: Why mar...

If your income in private practice feels like a rollercoaster—one month strong, the next unpredictable—you're not alone. Many therapists were never taught how to plan their income… just how to work more when things feel tight. In this episode, Liane walks you through a simpler, more sustainable way to approach income as a therapist in private practice. This isn't about working harder or raising yo...

If the end of the year feels more chaotic than calm, this episode is for you. Inside, I'm walking you through four practical steps to help you wrap up your private practice before the holidays hit—so you can breathe easier, feel more in control, and start 2026 with a clean slate. Whether you're behind on admin, dreading your finances, or just feeling scattered, this is your simple, no-fluff guide...

If you've been waiting for referrals to fill your caseload, this episode is your permission slip to stop relying on chance. Referrals can be a helpful part of your marketing, but they aren't a growth strategy. They're unpredictable, passive, and completely out of your control. And when your practice depends on them, growth slows down and income stays inconsistent. In this episode, Liane unpacks th...

Most therapists don't set out to become entrepreneurs—but running a private practice means you're building a business whether you planned to or not. In this episode, I sit down with business strategist Ryan Duncan to talk about what it really takes to build a sustainable practice without burning yourself out. We unpack the behind-the-scenes realities therapists face as accidental business owners,...

In this episode, we're unpacking a common and frustrating experience for private practice therapists: your schedule is full, but your income still feels unpredictable—or even too low. Sound familiar? You're not alone, and you're not doing it wrong. You may have simply outgrown your current structure. Liane breaks down why more clients doesn't always mean more income, where hidden revenue leaks mig...

When most therapists think about money, they think about tax time. But your numbers tell a much bigger story and learning how to read them can give you confidence, clarity, and peace of mind all year long. In this episode of The Build Your Private Practice Podcast, I'm joined by Fractional CFO, CPA, and educator Jami Monte, founder of Chillbooks, to explore the simple systems that help solopreneur...

Still doing everything yourself in private practice? It might be time to rethink that. In this episode of The Build Your Private Practice Podcast, we're talking about the therapy admin tasks that may be draining your time, energy, and income—without adding value. From email templates to scheduling tools to simple automation, you'll learn what to let go of and how to free up space for the work that...

Most therapists don't think about insurance until they have to—but by then, it might be too late. In this episode, I sit down with insurance advisor Aviva Abraham to unpack how Canadian therapists can protect their income, practice, and future with the right insurance at the right stage of business. Whether you're just starting out or scaling to something bigger, this conversation will give you th...

What if one policy shift could remove unnecessary barriers, improve client access, and support therapists across the country? In this episode of The Build Your Private Practice Podcast, we explore the One Canadian Economy Act, a federal proposal aimed at improving labour mobility for therapists and other licensed professionals. You will hear how Canada's fragmented regulation system limits access...

Therapists don't always think of themselves as media-worthy, but what if that's exactly what your practice needs to grow? In this episode, physical therapist, podcast host, and business coach Karen Litzy joins Liane to talk about the power of earned media for therapists. Karen shares how showing up in public-facing media (from podcasts to press) can increase your impact and visibility without rely...

For most therapists, the default way to increase income is simple: book more sessions. But what happens when your calendar is already full, or you're on the edge of burnout? In this episode of The Build Your Private Practice Podcast, I'm challenging the belief that the only path to more income is more clients. You'll learn why this model keeps therapists stuck, what other income options actually l...

Many therapists are working in isolation—and it's their clients who pay the price. In this episode of The Build Your Private Practice Podcast, Liane sits down with psychiatrist and founder of Psychotherapy Matters, Dr. Allan Steingart, to talk about what happens when we bring collaboration back into client care. With decades of experience in both hospital and private settings, Dr. Steingart is on...

So many therapists dream about running a group, launching a course, or hosting a workshop, but then stop themselves with one nagging question: "Am I ready?" In this episode of The Build Your Private Practice Podcast, I'm unpacking the "readiness myth" that keeps therapists stuck in 1:1 work longer than they need to be. You'll learn what being "ready" actually looks like, why you don't need a huge...

When Roxanne Francis started her private practice, she didn't just want to build something successful, she wanted to build something that supported others too. In this inspiring episode, Roxanne joins Liane to talk about the power of community in private practice. From mentorship to representation, she shares how supporting other therapists has been just as meaningful as growing her own thriving b...

If you're dreaming of scaling your private practice beyond 1:1 therapy—adding a team, expanding services, or launching new offers—you can't rely on gut instinct alone. You need numbers. But that doesn't mean wrestling with spreadsheets or spending hours trying to make sense of your EHR data. In this guest episode, I'm joined by Tory Krone, therapist and co-founder of PracticeVital , the first and...

You've heard that "the riches are in the niches"—but what happens when your niche feels too narrow to grow? In this episode of The Build Your Private Practice Podcast, we're unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away. If you've ever worried that you've niched yourself into a corner (or you're afraid to niche be...

Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort. We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices s...

If you've ever said, "I help people with anxiety," and felt invisible in the therapy world—you're not alone. In this episode of The Build Your Private Practice Podcast, we're digging into why generic niches don't work, and how to craft a message that actually connects with the clients you want to serve. Whether you're just launching or refining a growing practice, this episode will help you move f...

If your private practice website looks professional but isn't converting visitors into clients, this episode will show you why. Liane is joined by Matt Morrison, founder of Clinic Sites, to explore the most common therapist website mistakes—and what actually works to attract and book your ideal clients. Learn how your website can build trust from the first click, guide visitors effectively, and be...

In this special Q&A episode, Liane answers real questions submitted by Canadian therapists inside the BYPP community. From choosing the best website platform to navigating therapist exits, hiring support staff, and setting up your private practice properly—this episode is packed with practical, Canadian-specific advice. If you've ever wondered "what's next?" or "am I doing this right?"—you're not...

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by legal expert Elena Favaro Viana of EFV Legal to discuss the essential legal foundations therapists need to protect and grow their private practices. From contracts to business structure, hiring associates to selling your practice down the road — Elena breaks down what therapists need to know at every stage of busi...

What if the burnout you're feeling isn't because you're doing too much—but because what you're doing isn't aligned? In this heartfelt and practical conversation, Liane is joined by BYPP coach and registered psychotherapist Spencer Nageleisen to explore what it really means to build a values-aligned private practice. They unpack how therapists can move from overwhelm to meaning—not by working less,...

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by systems strategist Samantha MacKinnon to talk about a challenge many therapists face when their practices start to grow: the chaos behind the scenes. Growth doesn't automatically create ease — and often, what looks like success on paper feels exhausting in real life. Samantha breaks down how simple systems shifts...