The Book Marketing Action Podcast

In the month of March, we are focusing on the topic of social media. In this episode we are joined by Jennifer Brown, award-winning entrepreneur, speaker, diversity and inclusion consultant, and author. During this episode, Jennifer shares: How social media has impacted Jennifer’s work How you can learn from others using social media How Jennifer’s perspective and practices related to social media...

In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Liz Charlotte Grant, an award-winning nonfiction writer and Instagram expert. During this episode, Liz shares: The basics of how Instagram works How an author can know if Instagram is a worthwhile platform for their book How an author can get started with Instagram Five recommendations to increas...

We are in the month of February, which is the month of all topics related to authors and publishing choices. In this episode, we are joined by our friend and client, Michael Dowling, award-winning ghostwriter, author, and editor. During this episode, Michael shares: What motivates someone to hire a ghostwriter How the process of ghostwriting works How his clients publish their books How much the e...

If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Barb Roose, Speaker, Author, and Literary Agent with Books & Such Literary Management. During this episode, Barb shares: Why someone would need a literary agent What support a literary agent provi...

If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Trena White, the co-founder of Page Two. During this episode, Trena shares: The difference between Page Two and traditional publishers Hybrid publishing vs. self-publishing The average time to go to m...

This month, we are focusing on the different choices that authors can make when they decide to publish a book. On today's episode, we are thrilled to be joined by Kristen Frantz, the VP of Sales and Marketing at Berrett-Koehler publishers. During this episode, Kristen shares:    Reasons people choose traditional publishing  The benefits of traditional publishing  Misconcep...

Today's conversation with Julie Winkle Giulioni, an old friend and client, wraps up the theme that we've been doing all month on growing thought leadership and influence online. During this episode, Julie shares: Her journey to building thought leadership online The most important lesson she’s learned about growing online influence Opportunities she’s gained that she would not have had without her...

On today's episode, Becky has a conversation with one of her favorite thought leaders, Whitney Johnson, Weaving Influence’s very first client. During this episode, Whitney shares: Her journey as an author The expectations she had marketing her first book The importance of finding your own voice Why it’s important to show up consistently and authentically, with value What she thinks is the most imp...

On today's episode, we are excited to welcome an old friend and one of the most well-known leadership bloggers out there, Dan Rockwell, also known as Leadership Freak . During this episode, Dan shares: His journey and motivation to start blogging How you can get started with blogging Tips for being consistent Why consistency is so important to your success His personal and professional highlights...

Welcome to the first episode of Season 2 of the Book Marketing Action Podcast! In this episode, our guest, Peter Winick, Founder and CEO of Thought Leadership Leverage, shares: His definition of a thought leader Why someone would want to be a thought leader The difference between a traditional thought leader and an online thought leader How someone knows if they are a thought leader The steps some...

For the final episode of the first season, we are pleased to have Mike Onorato from Smith Publicity. Mike shares everything you need to know about media relations, how to set expectations, PR myths, and more. If you are a newer listener, don’t worry. We have 33 other episodes for you to catch up on before our new season starts in January 2021! Click here for our show notes. Please feel free to sen...

We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During this episode, David shares his passion for holiday letters, and the process of how he’s incorporated book marketing into each letter he sends. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

We are thrilled to be joined by our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best book marketing secrets and tools, as well as ideas for promoting your book during the upcoming holiday season. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

All month long, we will be focused on helping you get ready to market your books during the upcoming holiday season. In this episode, we are joined with special guest, Susan Friedmann. Susan shares the importance of niche marketing and strategies for using the holidays to market your book to your niche audience. Click here for our show notes. Please feel free to send a message to Becky and Christy...

In this episode, we are joined by special guest Alain Hunkins. During the episode, Alain shares his best advice from being a first-time author, how he prioritized his marketing efforts, as well as how he’s had to pivot his strategies due to COVID-19. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

In a previous episode , we talked about the importance of identifying the people in your network who can help with your book launch, and how to reach out to them with specific asks. That is an important first step, and in this episode, we’re going to talk about what happens after that initial outreach. Click here for our show notes. Please feel free to send a message to Becky and Christy to share...

In this episode, we are joined with our friend and client, Danise DiStasi. Her brand new book, Louie's Little Legs , is launching this week! During the episode, Danise shares her failed crowdfunding experience and how she learned from her past mistakes to make her next crowdfunding experience a success. Click here for our show notes. Please feel free to send a message to Becky and Christy to share...

In this episode, we are joined by author Chip Bell, who has done many unique, innovative, and creative approaches to mobilize his network to support his 24 book launches. He shares what he’s done in the past to market his books, and unique approaches to engage your network. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are mixing things up to help two authors celebrate the launch of their new books. We are thrilled to have our client, David Taylor-Klaus, and his wife, Elaine Taylor-Klaus, on this episode. They share why network mobilization is so important as an author, and what they’ve learned from their own journey of launching a book. Click here for our show notes. Please feel free to send...

One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available resources. In this episode, Becky and Christy dive into the importance of being clear about what resources you have for marketing your book, and when, if, and how you might want to outsource your book marketing work to others. Click here for our show notes.  Please feel...

When we ask clients who their book was written for, many times we get the same answer: everyone.  We’re here to tell you your book is not for everyone, but there are some interested audiences who will LOVE your book—you just have to connect with them! In this episode, Becky and Christy share how to identify your target audience. Click here for our show notes.  Please feel free to send a...

In this episode, we are joined with special guest Lynne Golodner, author and owner of Your People LLC , award-winning marketing, PR, & business development company. During the episode, Lynne shares what has worked well for her with marketing her book, how to be strategic, and the importance of knowing your audience. Click here for our show notes. Please feel free to send a message to Becky and...

We’re all readers (even authors!), so we need to support each other. In today’s episode, Becky and Christy talk all about action. Rather than sharing a few action steps at the end of this episode, they share 11 ways you can help other authors spread the word about their book. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Your book deserves a celebration! A virtual book launch party is an exciting opportunity to connect and engage with the supporters of your work. During this episode, Christy and Becky share logistics you want to consider as you plan your party.  Please feel free to send a message to Becky and Christy to share your thoughts!   Visit our show notes from this episode for links and addi...

A clever way to help your book gain awareness is by using creative initiatives with your launch team. In this episode, Becky and Christy share unique approaches clients have used in the past to help their books stand out in this world of noise. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our show notes from this episode for links and additional information...