The Book Marketing Action Podcast

We often hear that network mobilization is the scariest topic when launching a book. During this episode, Becky and Christy guide you through overcoming resistance to network mobilization, where to start, and what to do once you’ve captured your network.  Please feel free to send a message to Becky and Christy to share your thoughts! Visit our show notes from this episode for links and additi...

Amazon Ads for Authors In this episode, Becky and Christy talk about the importance of Amazon ads during and after your book launch, how to effectively use Amazon ads, and myths related to Amazon advertising. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our show notes from this episode for links and additional information.

In this episode, we are joined by Dr. Bob Nelson, an established author from San Diego, California. Bob discusses what has worked best for him when marketing his books and how he’s sold over 5 million copies. You won’t want to miss this insightful conversation, full of Dr. Bob’s marketing experiences, challenges, and advice to fellow authors.  Please feel free to send a message to Becky and C...

We are excited to have Shabnam Banerjee-McFarland from Berrett-Koehler Publishers as a guest on today’s episode. In this episode, we make a shift from our typical content. Rather than highlighting ways you can market your book, we talk about how authors and readers can support POC book marketing efforts. Including how we can bring attention to their books and platforms and how we can learn from th...

If you’re looking to expand your audience, have you thought about doing an ebook promotion? Ebook promotions are discounted, Kindle edition promotions through companies that have large email lists. Listen to this episode to hear why we encourage ebook promotions and how this strategy might land your next book on an Amazon bestseller list. Please feel free to send a message to Becky and Christy to...

Why Are Amazon Reviews Important? When you’re shopping on Amazon, what is the first thing you look at before buying a product/book? Reviews. Amazon reviews provide social proof, credibility, and show that your book is worth reading. This episode will walk you through the steps of creating a successful Amazon review strategy. Please feel free to send a message to Becky to share your thoughts! Visit...

Don’t Freak Out About Endorsements While endorsements are important, they are not the most important element of your book. If you’re stressed about finding the perfect endorsements, this episode will give you practical action steps to finding the right endorsements for your book that you will be proud of. Please feel free to send a message to Becky to share your thoughts! Visit our show notes from...

They say don’t judge a book by its cover, but we all do. Your book title and cover are crucial because it’s the first thing a shopper will see. If you’re a self-published or traditionally published author, this episode will guide you through picking the perfect cover and title for your book. Please feel free to send a message to Becky to share your thoughts! Visit our show notes from this episode...

If you’re nervous about your upcoming book launch during the global pandemic, and aren’t sure whether you should move your summer launch date to the fall, then this episode is for you. Listen to hear Becky Robinson and Christy Kirk’s expertise on launching a book during a global crisis. Please feel free to send a message to Becky to share your thoughts! Visit our show notes from this episode for l...

The conversation continues about The Advancing Phase of your book marketing journey. In this episode, Becky shares a practical formula with additional thoughts on how to keep building interest in your book and momentum for book sales after your launch week is over. Please feel free to send a message to Becky to share your thoughts! Visit our show notes from this episode for links and additional in...

What happens after the launch of your book? When all of the excitement comes to an end, this can be a confusing time for authors. How do you keep building the momentum for your book after launch week? Even if you think everyone has heard about your book, chances are they probably haven’t. If you want to keep your book in the conversation, Becky shares the key steps to take in the advancing phase....

You might be asking yourself how you can maintain book sales during a crisis. With the state the world is in, should you still be actively selling? How do you engage with your audience? These are all valid questions to have; and while a crisis does bring up a new set of challenges, we have good news for you. Listen to hear practical, creative ideas on how to increase your book sales and maintain a...

This is a difficult situation. We have to acknowledge that. You may be rightly wondering how you can promote a book during a global crisis. How can one show up on social media during a time like this? You still can, but there are some important things to consider. That is why we recommend, if you choose to still show up, that you add value. We go over very important questions to consider before yo...

It’s time: your book is finally launching! This is a momentous occasion! In this episode, Becky covers key factors you want to consider, and specific actions you can take, to capitalize the most on your launch day and the weeks thereafter… from Amazon reviews to early momentum, to asking for help. Becky gives you a breakdown of action items you won’t want to miss. This episode also serves as a com...

Today Becky takes us through the key ingredients of building an enthusiastic launch team for your book. How many people do you need? What should they do? What do you need to provide them? Remember, asking someone to be a part of your launch team isn’t a burden, it’s an exclusive invitation. In this episode, Becky explains how to ask people to be a part of a launch team, what to provide them, and t...

It’s finished. Your book is completed and you can finally relax! So, what next? At this point, your book launch should be about 4 months away, but did you know there are quite a few things you’ll want to be doing during this time to make the most of your marketing? What if you don’t have a website? Endorsements? Don’t worry! Becky gives you simple and clear actions that will help you make the most...

Becky takes us through a brief overview of the 4 distinct phases everyone goes through, from the moment you begin to think about writing your book to the months (and years) after its release. But in order to sustain the momentum for this endeavor, it’s important to answer a very crucial first question. The Book Marketing Action Guide Visit our show notes from this episode for links and additional...

Did you know that even before you start to write your book, you’re already in the first phase of marketing? But many authors may be missing this crucial step in their book marketing while they are in this initial stage of development. Becky takes an in depth look at the actions that you do not want to skip while building the foundation of your book marketing, including the most powerful activity o...

The Book Marketing Action Podcast Episode 1