The Book Marketing Action Podcast

Subscribe to Indie Author Chat Welcome to Indie Author Chat , the podcast designed to help you explore the ideas and insights behind today’s most thoughtful nonfiction books. Join host Laura Finch for engaging conversations with independent authors as they share the wisdom and inspiration behind their books—each title carefully curated by Weaving Influence Press . In this introductory episode, Lau...

In this final episode of Season 7, Becky sits down with Lara Love Hardin —president and founder of True Literary and bestselling author—to explore the powerful story behind her memoir The Many Lives of Mama Love . Lara shares her journey from addiction and incarceration to rebuilding her life as a ghostwriter, literary agent, and bestselling author. Together, Becky and Lara discuss the courage it...

In this episode, Becky sits down with Jim Murphy —performance coach and author—to explore the extraordinary journey behind his book Inner Excellence . What started as a self-published book that sold 8,000 copies over 16 years transformed into a #1 New York Times bestseller after A.J. Brown was seen reading it on the sidelines of an NFL playoff game. Jim shares the behind-the-scenes story of how hi...

In this episode, Becky is joined by Bree Groff —workplace culture expert and author of Today Was Fun: A Book About Work (Seriously) —to explore what it looks like to market a book in a way that feels joyful, authentic, and aligned. From designing a standout book cover and interactive website to creating influencer kits and experimenting with guerrilla marketing tactics, Bree walks through the crea...

In this episode, Becky is joined by Jenna Nicholas —investor, entrepreneur, advisor, coach, speaker, and bestselling author of Enlightened Bottom Line —to explore how alignment and community drive powerful book marketing results. From hosting meaningful virtual and in-person launch events to building momentum through Substack, podcasting, and aligned partnerships, Jenna offers a fresh perspective...

​​In this episode, Becky sits down with Kathleen Schmidt—founder of Kathleen Schmidt Public Relations and author of Publishing Confidential on Substack—to pull back the curtain on the New York Times bestseller list. Kathleen explains why bestseller lists are more curated than many authors realize and why hitting the list is far less predictable than most people think. This candid conversation will...

In today’s episode, Becky is joined by Yosi Amram —psychologist, executive coach, and Spiritual Intelligence expert and author—to explore how long-term commitment fuels meaningful book marketing success. Yosi shares how he has sustained momentum for his book, Spiritually Intelligent Leadership , more than 2 years after launch—through purpose-driven PR, thought-leadership columns, community gatheri...

In the first episode of Season 7, Becky is joined by Sharon Woodhouse —publisher, coach, consultant, business strategist, and award-winning author—to explore what it means to run a profitable, sustainable author business. Sharon shares multiple lessons including how to adopt an entrepreneurial mindset, prioritize consistent outreach, and diversify your income streams. From speaking gigs to partner...

What does it take to sell 60,000+ books in a year and keep the momentum going? In this final episode of Season 6, Alison Fragale returns to share the behind-the-scenes journey of writing her debut book, building a strong brand, and leveraging speaking opportunities to drive lasting impact. From navigating PR to engaging authentically on social media, Alison discusses practical, actionable strategi...

In this episode, Becky is joined by Carol Morgan —founder and president of Denim Marketing and author of Social Media Marketing for Your Business, Second Edition —to talk about how she has used her books to establish credibility, grow her business, and show up with intention across multiple platforms. Carol shares how her marketing background helped her launch her books with purpose, how she lever...

In this special episode, Becky Robinson and Amy Driehorst share the exciting news about Weaving Influence Press —Weaving Influence’s new publishing hybrid. Learn about the types of books Weaving Influence Press will publish, how the model differs from other hybrid publishers, and why marketing support is built into the foundation of this innovative new imprint.  During the episode, you’ll lea...

In this episode, Becky interviews debut fantasy author Ang T. Dalton , who shares how her lowest moments became the foundation and inspiration for her first book, The Scars Within . From 80+ rejections to landing a Big Five audiobook deal with Simon Maverick, Ang opens up about mental health, resilience, and redefining success on her own terms. This conversation shines a light on what’s possible w...

In this episode, Becky welcomes another return guest , Todd Sattersten—publisher at Bard Press and author of the new book, 100 Best Books for Work and Life , which launched today. Todd shares what makes Bard Press’s “one book per year” publishing model unique and discusses his highly intentional, experiment-driven marketing strategy for launching his own book. From activating author networks to cr...

In this episode, Becky welcomes back Stephanie Chandler—founder and CEO of the Nonfiction Authors Association and Nonfiction Writers Conference —for a deep dive into publishing paths for nonfiction authors. Stephanie shares candid advice on navigating traditional, hybrid, and self-publishing, including how to vet hybrid publishers, how to protect your creative work, and what platform-building real...

In today’s episode, Becky is joined by Larissa Banting —accredited publicist, CEO of El Bee PR , and author—for a powerhouse conversation on personal branding, earned media, and strategic PR for authors. Larissa shares actionable insights on how to define your niche, pitch your personal stories, and build media momentum long before your book launches. If you’ve ever wondered how to get your story...

In today’s episode, Becky is joined by Dawn Mann Sanders —author, Bible teacher, and associate minister—to discuss the power of relationships on the author journey. Dawn shares the unexpected turns in her publishing and audiobook experience, how strategic and authentic connections helped her launch her book, and what she’s learned along the way about marketing, podcasting, and trusting the process...

In today’s episode, Becky is joined by Michelle Garrett —public relations consultant, writer, author, and speaker. Michelle shares the candid truth about her self-publishing journey—from unmet expectations to the determination it took to launch her book. If you're navigating the ups and downs of self-publishing, Michelle’s experience offers invaluable insights into what to ask, how to find the rig...

In today’s episode, Becky interviews Kourtney Jason —president and co-founder of Pacific & Court —who delves into the intricacies of book PR campaigns. Kourtney highlights successful client stories, emphasizing strategies like targeted outreach, beginning PR efforts early, and managing expectations realistically within the book marketing landscape. She underscores the importance of identifying...

In today’s episode, Becky is joined by Jane Friedman —book publishing industry expert, author, and returning guest—who delves into the evolving landscape of the publishing industry, explaining how authors have taken responsibility for the marketing of their books and the impact of AI on discoverability. Jane provides listeners with her seasoned perspective on the challenges and opportunities facin...

In today’s episode, Becky is joined by author and poet Marla Taviano , who shares how her authentic online presence—one that embraces imperfection and interaction—has resonated with her followers. She explains her creative process, how she builds strong and genuine connections with her audience, and the significance of sharing her personal journey while uplifting other voices in her space. During...

In the first episode of Season 6, Becky is joined by Alison Fragale —bestselling author, research psychologist, award-winning professor, and international keynote speaker—who talks about the remarkable journey of launching her debut book, Likeable Badass . Alison discusses key strategies and initiatives behind her launch, the experience of working with a “Big Five” publisher, and how being proacti...

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines some of the most impactful tactics for effective book marketing, including network mobilization, Amazon review campaigns, public relations, and events. She also brings the episode to a close by sharing a...

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines the four Reach Commitments that are necessary for expanding your audience and creating a lasting impact: value, consistency, longevity, and generosity. She also dives into the fundamentals of how to get...

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky demystifies the book marketing process by grouping it into four distinct phases: building, working, launching, and advancing. By providing detailed guidance around each phase, Becky sparks new ideas for authors a...

In the final episode of Season 5, Becky is joined by Jenny Lisk —founder of the Widowed Parent Institute and award-winning author—who talks about her purposeful approach to sharing her story and insights with a broader audience, underscoring her commitment to filling the resource gaps she encountered as a widowed parent. She describes the challenge of determining which personal experiences to shar...