The Book Marketing Action Podcast

In today’s episode, Becky delves into the world of digital book ownership with Joshua Stone, CEO of Book.io —a platform that allows readers to buy ebooks and audiobooks and sell them on a global secondary market, with publishers and authors earning royalties on the sales. The conversation centers around the limitations of current ebook licensing models, championed by platforms like Amazon, which p...

In the final part of this two-part series, Becky is again interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They take a deep dive into the nuances of marketing print-on-demand (POD) books, highlighting benefits, challenges, and strategies surrounding pre-order campaigns.  With the rise of self-publishing and hybrid-publishing models, many authors face unique hurdles in ti...

In part one of this two-part series, host Becky Robinson is interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They explore the vital topic of pre-order campaigns for traditionally published authors, discussing when and how authors should start engaging their audience, the significance of one-to-one outreach efforts, and strategies for creating pre-order incentives.  Stay...

Have you always dreamed of seeing your book translated and distributed around the world? In this episode, Becky talks to Margaux Weisman , Director of New Business Development at DropCap Marketplace , a groundbreaking platform designed to help authors expand their books globally through rights licensing.  Margaux explores how DropCap Marketplace simplifies the international licensing process...

In this episode, Becky talks to Julee Balko —Freelance Writer and Author of The Things We Keep and The Me List . Throughout the episode, Julee offers valuable book marketing tips, emphasizing the importance of a positive attitude towards social media and how it can serve as an empowering tool for authors. She also delves into the mindset shift she made from marketing her first book to marketing he...

In this episode, Becky talks to Ginelle Testa —Author of Make a Home Out of You: A Memoir , which is launching next week. Ginelle shares the inspiration behind writing a deeply personal book and her journey of overcoming addiction and finding self-love. She also talks about how showing up authentically in online spaces helped her grow her social media presence and reach new audiences with her impo...

In this episode, Becky talks to Mary O’Donohue —Media Coach for Women Nonfiction Authors, a #1 Bestselling Parenting Author, and a former Post Producer for The Oprah Winfrey Show . Listen as Mary shares valuable insights from her extensive career in television and her expertise in media coaching for authors. She emphasizes how important it is for authors to understand the media landscape and showc...

In this episode, Becky talks to Caroline J. Sumlin —writer, speaker, and educator with a passion for helping all people reclaim their self-worth and their humanity. Listen as Caroline shares insights into her book's powerful message and the challenges she faced while marketing as a first-time author. The discussion delves into the journey of marketing a book as a marginalized author, the struggles...

In this episode, Becky talks to Hesha Abrams —master mediator, keynote speaker, and author of Holding the Calm: The Secret to Resolving Conflict and Defusing Tension . Listen as Hesha talks about her author journey, the impact of her book marketing efforts, and how she has adapted over the years since her book launch to reach new audiences, define new goals, and find lasting success.  During...

In this episode, Becky talks to Leah Paulos —Founder of Press Shop PR and Book Publicity School . Listen as Leah shares her advice for navigating book publicity, explains how authors can find their audiences, and outlines strategies for breaking through the noise to get as much media attention for a book as possible.  During the episode, you’ll learn:   About Leah and her work in th...

In this episode, Becky talks to Glen Van Peski—Ultralight Backpacker, Founder of Gossamer Gear , and Author of take less. do more. —and Jeevan Sivasubramaniam—Managing Director of Editorial at Berrett-Koehler Publishers . Listen as Glen and Jeevan share their insights on who to ask for book endorsements, the impact of endorsements on book sales, how to ask for endorsements, and the ideal number of...

In this episode, Becky talks to Becky Antkowiak —Writer, Editor, Founder/Chief Encouragement Officer of the 540 Writers Community , and Serial Extrovert. Listen as Becky explores the value of writers being in community with each other and the benefits of attending writers conferences. She shares her experiences attending conferences and the importance of camaraderie, learning the culture of publis...

In this episode, Becky talks to Jesse J. Anderson —Author, Speaker, Creator, and ADHD Advocate. Listen as Jesse talks about his personal journey of being diagnosed with ADHD, the impact of finding his niche and building an online community around it, and how nurturing that community led to book marketing success, selling 10,000 copies of his debut book in the first three months.   During...

In the first episode of Season 5, Becky talks to Sarah Fay—private Substack consultant, award-winning author at HarperCollins, and a member of the faculty at Northwestern University. Listen as Sarah discusses her personal journey through the mental health system and her decision to share her stories through writing. She also talks about her experience with landing a book deal, how she discovered S...

In this final bonus episode of Season 4, Becky talks to Lucinda Halpern—Author and President of Lucinda Literary . Listen as Lucinda discusses her brand new book, Get Signed , what she hopes to achieve with her launch, and some of the surprises she has experienced throughout her book launch journey.    During the episode, you’ll learn:   About Lucinda and her book.  W...

This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue . Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.    During the episode, Lilian also shares:   A little bit about hers...

This episode is about the various platforms for book distribution and how to use each one. Becky is joined by Everett O’Keefe —Founder of Ignite Press and Wall Street Journal Bestselling Author . Everett shares his vast knowledge of three book distribution channels—KDP, IngramSpark, and Draft2Digital—including their benefits, cost, and how they impact a book’s pre-order campaign. During the episod...

This episode is about the importance of having a long-term view of the value your book can bring to the world. Becky is joined by two former guests, Gena Cox and Kevin Wilde , who have both reached the one-year anniversary of their latest book launches. Gena and Kevin share what they have learned about book marketing and some tactics that have helped them continue gaining momentum for their work p...

This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory —Book Coach, Publisher, and Co-Founder of Modern Wisdom Press . Catherine shares her expert guidance for writing a book, and she discusses understanding when it’s the right time to share your message with the world.&nbs...

This episode unlocks some of the secrets of successful book marketing with insights from an accomplished author who has sold over one million books! Becky is joined by Michael Bungay Stanier —Bestselling Author of The Coaching Habit , Founder of Box of Crayons , Keynote Speaker, and the #1 Thought Leader on Coaching. During the episode, Michael talks about the continued success of his book, The Co...

This episode is about Porchlight Book Company and their 2023 Business Book Awards ! Becky is joined by Sally Haldorson , Managing Director at Porchlight Books. During the episode, Sally talks about the mission of Porchlight Books, what it’s like for an author to work with a bulk retailer, and a shift in the selection process of this year’s book awards.  During the episode, Sally also shares:&...

This episode is about the exciting return of USA TODAY’s Best-selling Booklist ! Becky is joined by sisters Nancy Sheed, Social Media Marketing and Communications Consultant at Sheed Communications , and Holland Saltsman, Owner of The Novel Neighbor . During the episode, Nancy and Holland discuss various bestseller lists and what they mean for authors, why USA TODAY’s list is so unique, and how au...

This episode is all about book awards! Becky is joined by three authors— Gena Cox , Libby Hoffman , and Kevin Wilde —who have all been successful in applying for, and winning, book awards. During the episode, Gena, Libby, and Kevin talk about the process of seeking out awards for books, whether it’s worthwhile to apply for them, and what book awards have done for the life of their books.  Dur...

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. In this second installment, Juliet discusses how PR firms help to maintain momentum after a book launch, lessons learned during her book marketing journey, and best practices for achieving long-term success.  Dur...

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, and co-founder and CEO of The Ready State Inc, Juliet Starrett. Juliet reveals effective ways to pitch your book to publishing companies, efficient book marketing strategies and techniques, and insights from her journey to becoming a bestselling author. During the episode, you...