The Book Marketing Action Podcast

During this episode, Becky is joined by virtual event design consultant and executive Zoom producer, Robbie Samuels. Robbie gives insight into methods authors can use to establish effective launch teams, the importance of garnering authentic book reviews, and the best ways to maximize network connections. During the episode, you will discover:   How and why having a launch team is necess...

During this episode, Becky is joined by Ben Fox, Founder of Shepherd . Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online. During the episode, you will discover:   Methods authors can use to promote their books. Emerging book sites that readers are using to find new books. Whi...

During this episode, Becky is joined by leadership consultant, philanthropic strategist, and author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential , Shanna Hocking. Becky and Shanna discuss the challenges of the book marketing journey, knowing when to re-strategize your book plan, and why you should make one bold move a day.  During...

For this episode, Becky is joined by Richard Safeer, author of A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. Becky and Richard discuss overcoming the challenges of marketing your book, tips for authors looking to identify their target audience, a...

For this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media. During the episode, you will learn: &nb...

During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community .   Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities. During the episode, y...

This episode celebrates the 1-year anniversary of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message.  During the...

This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave . Becky and Clint discuss the importance of setting goals, fascinating method...

This episode is about finding creative and innovative ways to work, connect with others, and manage your energy in the new virtual world. Becky is joined by Ali Greene —Co-Founder of Remote Works and Co-Author of Remote Works: Managing for Freedom, Flexibility, and Focus . Becky and Ali discuss the new normal of remote work, navigating human connections virtually, and energy management tools to pr...

This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan —Marketing Services Manager at Weaving Influence—and Reiner Lomb —Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are . Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch par...

This episode is about demystifying Amazon for authors. Becky is joined by Alexa Bigwarfe — USA Today Bestselling Author and the Founder/CEO of Write|Publish|Sell —who shares her vast knowledge of Amazon, why it’s an important platform for selling books, and how authors can navigate all of its complex features.  During the episode, Alexa shares:   A little bit about herself and her w...

This episode is about the importance of putting your readers first and crafting the kind of books that will change lives. Becky is joined by AJ Harper —Editor, Publishing Strategist, and Author of Write a Must-Read: Craft a Book That Changes Lives–Including Your Own —who discusses her writing journey and why it is important for nonfiction authors to shift from focusing on what they are writing abo...

This episode is about the world of book marketing and how authors build their platforms. Becky is joined by Nancy Sheed —Social Media Marketing and Communications Consultant—who discusses her experience and career as a book marketer, what book marketing means to authors, and how to create sustainable, realistic book marketing approaches that lead to long-term success.  During the episode, Nan...

This first episode of Season 4 is about the book publishing industry. Becky is joined by Jane Friedman —author and expert on all things publishing—who discusses some of the best and most surprising moments from the publishing industry in 2022, the biggest trends, the challenges that authors have been facing, the influence of Amazon, and what’s in store for the publishing industry in 2023.  Du...

This episode is a culmination of some of the best moments from Season 3, featuring several of the guests who made it so impactful.  For our show notes, visit: https://weavinginfluence.com/podcast/episode-105-best-of-season-3   Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This episode is about building thriving communities, both online and in person. Becky is joined by Dennis Pitocco —Chief Reimaginator at 360° Nation . He and his wife have built an incredible community of writers and nonprofit leaders and generously share their time, energy, and passion to make the world a better place.  During the episode, Dennis shares:   About himself and his wor...

This episode is about the creative ways fiction authors are marketing their books and how nonfiction authors can utilize the same strategies. Becky is joined by Christina Kann —Co-Owner and Communications Director for Wildling Press —who discusses her work in the world, the mission of Wildling Press, the best marketing approaches that fiction authors are using, the challenges most authors face whe...

This episode is about sustaining the energy to write and market your work, no matter how long it takes. Becky is joined by Martha Anne Toll —Novelist, Book Reviewer, Essayist, and Social Justice Advocate—who discusses her author journey, the challenges that come with trying to publish a novel, and how she has remained confident in herself and her work despite the setbacks.  During the episode...

In this bonus episode, I interview bestselling author Laura Vanderkam about her approaches to marketing and her new book, Tranquility by Tuesday. Find out more about Laura's work at lauravanderkam.com. Email me becky@weavinginfluence.com  to tell me what actions you're taking as a result of this special episode. 

This episode is special because we’re celebrating 100 podcast episodes and a decade in business! Across 10 years of marketing books, Becky and the Weaving Influence team have taken the lead on more than 160 launches.  Listen as Becky shares the top 10 lessons of book marketing, curated from the Weaving Influence team and a few friends who shared their ideas on social media:   When i...

This episode is about how authors can find a balance between their writing and their marketing efforts. Becky is joined by Megan Ericson –Social Media Marketing Expert, Director of Growth at hope*writers , and Host of Megan’s Social Media Marketing Show –who reveals what authors can do to ease the anxiety that marketing brings, and ensure that their social media channels offer value, while still h...

This episode is about the power of storytelling for marketing your books. Becky is joined by Steven James –Critically Acclaimed Novelist, Storyteller, and Fiction Instructor–who reflects on his author journey, his experience marketing books, what makes stories so powerful, and the transformational effect they can have on readers and listeners. He even shares some of his favorite stories.  Dur...

This episode focuses on how fiction authors can identify their niche and use it to expand their reach. Becky is joined by Jody Sperling –Author and Host of The Reluctant Book Marketer Podcast –who shares his best advice for identifying your target audience, engaging with other fiction authors in your genre, growing a following, and building collaborative relationships with those followers.  D...

This episode focuses on how authors can seek sponsorships from corporations. Becky is joined by Stephanie Chandler –Founder and CEO of the Nonfiction Authors Association and Writers Conference –who provides an in-depth explanation of what sponsorships are, how authors can find sponsors, the kind of services that sponsors will pay for, and how to decide if a sponsor is the right fit.  During t...

This episode is the second part in a mini-series where Katherine Golub –Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, continues asking Becky all of her most pressing questions about developing a book marketing plan, generating a launch team, starting a...