The Book Marketing Action Podcast

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Today Becky is joined by Dorie Clark – a recognized communication coach and Wall Street Journal bestselling author of The Long Game , Entrepreneurial You , Reinventing You , and Stand Out . During the ep...

This episode is part of a mini-series where Katherine Golub –Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, asks Becky all of her most pressing questions about the time, effort, resources, and connections needed to successfully launch a book and reach t...

On today’s episode, Becky is joined by Christy Kirk – Vice President of Client Services at Weaving Influence. During the episode, Christy breaks down some of the latest research she has conducted on the usage of various social media platforms. Christy stays on the cutting edge of all social media trends, and she reveals amazing insights about a platform that many thought leaders are hesitant to tr...

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Today Becky is joined by David Dye – Author and President of Let’s Grow Leaders . During the episode, David and Becky discuss the third commitment of Reach : Consistency. David shares about the impact of...

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver . During the episode, Bob and Becky discuss the second commitment of Reach : Generosity. Bob shar...

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Today Becky is joined by Susan Friedmann – Author, Marketing Mentor, Podcast Host , and Founder of Aviva Publishing . During the episode, Susan and Becky discuss the first commitment of Reach : value. Su...

How do you measure the success of your book launch campaign? In this episode, I share some typical metrics and introduce a few metrics you may not have considered. Some typical metrics are: book sales, Amazon reviews, media placements, and social media sharing. But I ask you to consider the metrics of interaction, inspiration, and joy.

When you feel let down or notice that your momentum is slowing, what can you do? On today’s episode, I share about my experience this week, sustaining energy for your book marketing over the long-term, and ideas for authors to use to create momentum after the spike of launch day.

On this episode, I share about my team’s surprise launch party and about evaluating your traction on Amazon, especially related to reviews and sales rank. I give some insights about what your sales rank means, what you can expect, and the importance of understanding that your sales rank on Amazon does not give you a complete picture of how your book is doing. I cite recent examples like Susan Cain...

On today’s episode, I’m sharing all the activities and emotions of launch, including the value/purpose of a wire press release, the purpose of a virtual launch event, and what else to expect on your launch day when you’re promoting a book. One of the most important things an author can do on launch day is to ask people to buy their book. As an action step today, I encourage you to find another aut...

Welcome to a special week-long series inside look at Becky Robinson’s launch of Reach. On today’s episode, Becky talks about the working phase of a book launch, the many people on her team who supported the work behind her launch, and her decision to take a step back from her typical job duties this week to focus on launch activities and content. If you are an author with a book launching in the c...

In this episode of The Book Marketing Action Podcast , Becky is joined by Tanmay Vora – Founder of QAspire , a company that combines leadership and capability development with visual thinking. Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky’s book, Reach : Create the Biggest Possible...

In this episode of The Book Marketing Action Podcast , Becky shares about her experience recording the audiobook for Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Then, Whitney Johnson – CEO of Disruption Advisors , Expert at Smart Growth Leadership, and Award-Winning Author – reads the foreword she wrote for the book. During the episode, Becky and Whitney also sha...

This episode of the Book Marketing Action Podcast focuses on the process of creating a book trailer and how important they are to the book-marketing journey. Becky shares insights from her recent adventure—creating two types of trailers for her own book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . During the episode, Becky also shares: Information about herself a...

This episode of the Book Marketing Action Podcast focuses on how authors can embrace the challenges that come with book marketing and grow from the mistakes they make. Colin Hunter – Mentor, Coach, CEO of Potential Squared International Limited, and Author of Be More Wrong – shares his experience creating a cinematic book trailer, the rigor and discipline he needed in order to market his book, and...

This episode of the Book Marketing Action Podcast focuses on how authors can market and sell their books with love. Jason Marc Campbell – Podcast Host and Author of Selling With Love – shares the five approaches to selling with love and explains how important it is for authors to really believe in the value that’s contained within their book, in addition to thinking about how it will impact the li...

This episode of the Book Marketing Action Podcast focuses on the benefits of showing up as your authentic self when marketing your book. Laura Gassner Otting – Executive Coach, Speaker, and Author of Limitless – reveals how her book became a bestseller and the strategies she used to achieve that success. She emphasizes the importance of being yourself, writing about what you know, and asking peopl...

This episode of the Book Marketing Action Podcast focuses on how authors can authentically live their message and follow the values outlined in their book. Pam Slim – Author, Speaker, and Small Business Strategist – shares her unconventional approach to marketing her book, The Widest Net , and how she has used the book to guide her own life and her work. Pam emphasizes how important it is for auth...

The first episode of Season 3 focuses on what authors can do to utilize cross-promotion and reach a larger audience for their work. Stephanie Landsem and Rachel McMillan – two fiction authors with years of experience in the publishing industry – define cross-promotion and its benefits, outline the different forms of cross-promotion, provide examples of how they have used it for their own work, and...

The final episode of Season 2 focuses on the different types of editors within the book publishing industry and the role each one serves. Kate Babbitt -- Copy Editor of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause , by Becky Robinson -- shares advice for finding a great editor, what to look for in an editor, and how authors can move past their biases to form a deep...

Today's episode focuses on first-hand experiences and key takeaways from the very first “Reach More Readers Workshop.” Becky sits down with four attendees—Brenda Yoho, Stephanie Landsem, Betty Mertens, and Chuck Grovenstein—to discuss the work they do, the book marketing challenges they have struggled with, why authors should attend the workshop, and the most valuable lessons they learned. During...

Today's episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur Woods, social entrepreneur and co-author of Hiring for Diversity , building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the uniqu...

Today's episode focuses on how a marketing expert plans their book launch. According to Ronne Rock, marketing professional and author of One Woman Can Change The World , marketing helps to understand the value of something, and then allows your audience to see the value that they can contribute back to it. She shares her experience as an author and her work in the marketing industry, and she revea...

Today's episode focuses on a new author’s perspective of the book marketing process. According to Wendy Ryan — Author of Learn Lead Lift and CEO of Kadabra — it is a process that extends far beyond the book launch. She shares her experience as a new author and the lessons she learned while crafting and marketing her book, as well as how important it is for authors to be patient with themselves thr...

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by  Barb Roose — Speaker, Author, and Literary Agent. During this episode, Barb shares: Her advice for submitting the first draft...