The Book Marketing Action Podcast

Today's episode is all about authors and partnerships. According to Cynthia Shannon — Food and Lifestyle Marketing Manager at Chronicle Books — partnerships provide a more organic placement for a book, which creates an authentic feeling for customers. There are a wide range of partnerships in book marketing, and Cynthia guides us through the most important ones, setting authors up for a natural an...

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Chris Brogan — Writer and Strategic Advisor at Chris Brogan Media. During this episode, Chris shares: His journey as an author and...

Today's episode focuses on why authors must stop trying to do everything when it comes to book marketing. According to Roseanne Cheng, it is far more productive to find one or two things that bring them joy, and to capitalize on those things. This intentionality is what sells books and sustains an author’s success over time, making them “evergreen.” During this episode, Roseanne shares: Her own jo...

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Justin Miller—Author and CEO of CARE for AIDS, Inc. During this episode, Justin shares: How his brother David, who was marginalized...

We are so happy to be recording another episode with the amazing Liz Charlotte Grant—Author and contributing editor at The Curator Magazine . She's back by popular demand because her episode that we recorded about how to grow a following on Instagram is among our most listened to podcasts. In this episode, we are thrilled to talk with Liz about branding for authors. During the episode, Liz shares:...

Today's episode is part of an ongoing series called “Author Journeys”. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Minal Bopaiah—Author, Equity Strategist, and Founder of Brevity & Wit. During this episode, Minal shares: What her experience h...

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Dr. Beverly Kaye—Author, Speaker, and Thought Leader. During this episode, Bev shares: The different experiences that she’s had in bu...

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares: About her work in the world and her four books...

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: Abou...

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success . During...

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares: How he meas...

Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader.   During this episode, Jon shares: What has been th...

Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares: The timeline of...

In this episode, we are joined by Neal Maillet—Editorial Director at Berrett-Koehler Publishers, Inc. During this episode, Neal shares: How he balances the author books he’s currently working on and the proposals in his email The reality of the amount of traffic there is for traditional publishing What editors are looking for in each proposal How he evaluated Becky’s book proposal  The role o...

Today's episode is part of a new series called Author Journeys. This ongoing series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Lisa Kohn—award winning author, leadership consultant, and executive coach. During this episode, Lisa shares: The journey of pu...

In this episode, we are joined by Mark Fortier—founder and president of Fortier Public Relations and 2019 Porchlight Jack Covert Award for Contribution to the Business Book Industry​. During this episode, Mark shares: What media outlets are looking for when they visit an author's website How important a press kit is for an author What authors should include in their press kit The qualities Mark lo...

In this episode, we are joined by Tina Dietz—CEO and co-founder of Twin Flames Studios, award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and influence marketing expert. During this episode, Tina shares: If she’s noticed a trend of people buying audiobooks vs. other formats Reasons an author would consider investing in an audiobook Why an author might choo...

In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client, Eileen McDargh—award-winning motivational speaker, executive coach, and author of Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters. During this episode, Eileen shares: What she enjoyed most about the podcast tour she did How sh...

Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann’s author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every specie...

In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client Bonnie Marcus—executive coach, author, speaker, and podcast host. During this episode, Bonnie shares: When and why she started her podcast How she is using her podcast as a vehicle to promote her books Challenges she has faced with her podcast Recommendations for someon...

In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Carey Green, Founder, Consultant, Speaker, and Podcaster. During this episode, Carey shares: What makes a great podcast What to consider before starting a podcast What outside support might be needed What a typical budget for podcasting is What equipment might be needed/helpful The best ways he sees...

In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Case Lane, a writer, podcaster, and entrepreneur. During this episode, Case shares: The value in being a podcast guest  What she means when she says “guest star” Best practices when pitching a podcast host A DIY podcast approach to discovering and pitching podcasts How you can drive traffic to...

In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Maggie Smith, author of Good Bones, The Well Speaks of Its Own Poison, Lamp of the Body , and the national bestseller Keep Moving: Notes on Loss, Creativity, and Change . During this episode, Maggie shares: The story of why she wrote her national bestseller Keep Moving  How her social follow...

In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Jenn T. Grace, CEO and Founder of Publish Your Purpose Press and award-winning author. During this episode, Jenn shares: What channels she finds to be most effective and enjoyable What it means to be authentic online How to show up as your real self on social media The benefits of showing up with...

In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Lisa Fain, CEO of Center for Mentoring Excellence and co-author of Bridging Difference for Better Mentoring . During this episode, Lisa shares: What her journey has been with using social media If she saw results from her long-term investment or a strategic approach The most effective way to inve...