Lynette Marie Hoyle
The Best Coach Ever Podcast
I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and product...
Author
Lynette Marie Hoyle
Category
Podcast website
Latest episode
Jul 2, 2026
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Episodes
5 Steps to $10K Months 11.07.2023 32:21
Wanna hit $10k months in your online coaching business? You’re in the right place. Today, I’m sharing 5 of the steps I teach inside my Wellness CEO Mastermind that help my clients CONSISTENTLY hit $10k months – and no, it has NOTHING to do with the size of your Instagram following. You’ll find out why elevating your brand, positioning + visibility is crucial for boosting your income, the MANY bene...
Overcoming the Feast + Famine Cycles in Your Sales 27.06.2023 29:11
Many online coaches get stuck in a feast + famine cycle – aka experiencing major peaks + valleys in sales (and monthly income) – but it IS possible to get out of this trap and build consistency, predictability + security in your business. Today, I’m explaining why you may be in this cycle and what it takes to escape it. You’ll learn why consistency with social media + sales efforts is non-negotiab...
What Kinds of Content Are “Working” To Stand Out + Get Clients Online NOW 20.06.2023 28:07
Today, I’m diving into the exact types of social media content that are “working” for me + my clients – what’s helping us get attention online, the content that’s converting well, and what today’s consumers REALLY want to see when they’re scrolling through their feeds. You’ll find out why authenticity is more important than ever before (and is basically required at this point), what to do to help...
How to Deal With Unmotivated Clients (or Clients Who Ghost) 13.06.2023 30:52
Wondering what to do when your clients aren’t showing up + doing the work – or if they ARE showing up, they’re only giving about 50% (and, as a result, they’re not getting the results they’d hoped for)? Welcome to showbiz, baby! This episode is for you. Today, I’m sharing how I handled unmotivated or ghosting clients when I was a fitness coach and providing insight into how you can approach *your*...
The Secret to My Success (+ How You Can Do The Same) 30.05.2023 33:08
Today I’m sharing what I consider to be the KEY to my success as someone who has built a 7-figure online coaching business from scratch – and no, it’s not simply understanding sales, marketing + business strategy (although that stuff certainly helps). Listen to this episode to find out what has *really* allowed me to grow into the coach + business owner I am today. You’ll find out how YOU can acce...
Overcoming Burnout, Bad PMS and Anxiety Through Hormone Balancing with Jess Marshall 23.05.2023 54:27
Today I’m sitting down with Jess Marshall (@courageous_woman_wellness on Instagram: https://www.instagram.com/courageous_woman_wellness/ ), a women’s hormone health coach who specializes in helping busy women reach their health + wellness goals in realistic, sustainable ways. Jess has been through my Fitness Coaching Business Accelerator *and* my Wellness CEO Mastermind (fun fact: she was VERY pre...
The Deal on "Niching Down" (Do You Need to Do It + HOW to Do It) 16.05.2023 25:47
Online coaches, niching down isn’t just important or a “good idea” – it’s 100% ESSENTIAL for your success. Today I’m explaining why that is, along with simple, actionable steps you can take to identify *your* niche and attract the people you want to help. You’ll find out why narrowing your focus and speaking to a very specific audience can actually make you MORE visible online than ever before – a...
5 Mistakes New Coaches Make When Starting Out 09.05.2023 34:54
New or aspiring online health and fitness coaches, this is for YOU! Today I’m sharing the 5 top mistakes I see new coaches make when they’re getting started – something I have TONS of experience with as a business coach. Fun fact: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogram.com ) is DESIGNED for newbie coaches who want to get their businesses off the ground (and has helped...
Why Your Offer Isn’t Selling (And How to Fix That) 02.05.2023 41:57
This episode is 100% for you if you’re an online coach who’s struggling to sell their programs + services and is looking for simple solutions that WORK (and can be applied right away). Today, I’m shining a light on the 5 main reasons your offer isn’t selling and debunking the myth that a bigger audience = more sales. You’ll find out why niching down + showing up as a true expert is more essential...
Building + Scaling an Online Coaching Biz During Busy Seasons (Or When You’re Short on Time) 25.04.2023 39:20
Even if you only have 5-10 hours a week to dedicate to your online coaching business, you CAN move the needle and get incredible results – but only if you’re using that time VERY wisely. Today, I’m sharing exactly what you need to know to build or scale your business when you have limited time available. You’ll learn where to put the majority of your focus and attention, where you’re wasting time...
Selling WELL Without Being "Sales-Y," Pushy or Manipulative 04.04.2023 33:54
If promoting, pitching and selling gives you the ick or makes you cringe, this episode is 100% for YOU. Here’s the truth: Selling does NOT have to be gross, pushy or uncomfortable for *anyone* involved – and if you’re selling in an ethical, direct, transparent way, it can truly be an ENJOYABLE experience. Today, I’m sharing my honest (and fired up) thoughts on what selling + marketing TRULY is, wh...
How I Made an Extra $20k in 2 Weeks With a $700 Offer 28.03.2023 29:10
I’m pulling back the curtain and revealing the *EXACT* reasons my recent launch of The Launch Your Group Offer Academy went so well – and by “well,” I mean it generated an additional $20k in my business in just two weeks. In this episode, you’ll find out why building a marketing “runway” is 100% essential, how to ensure the messaging around your offer is crystal clear, why your sales page copy and...
When Social Media Feels Discouraging + Pointless 28.02.2023 28:40
Do you ever feel like you’re shouting into the abyss on social media because it seems like NO ONE cares about your content (or what you’re trying to sell)? And you’re feeling SO incredibly hopeless that you’re tempted to just give up on your business altogether? Wait – before you do that, listen to this episode. I’ve been where you are, and today I’m sharing my best advice for navigating the inevi...
How to Create a Group Coaching Offer That SELLS (and Scales Your Biz) 21.02.2023 39:33
The majority of my coaching offers are GROUP programs for one simple reason… Group coaching programs (when structured and marketed correctly) are INCREDIBLE – and can actually help clients achieve better results than 1:1 coaching. Plus, they allow coaches to scale their businesses in a way that 1:1 services could NEVER. Today, I’m sharing the *many* reasons you should consider creating a group coa...
The 3 Most Important Moves I Ever Made In my Business 14.02.2023 46:15
A few pivotal decisions over the past ~8 years have helped me build the 7-figure online coaching business I have today – and in this episode, I’m doing a deep dive into each of them. You’ll find out what led me to hire my first business coach and why I resisted getting help for so long, how creating a group coaching program helped me scale my former online fitness coaching business beyond my wilde...
A LIVE 1:1 Coaching Session With a Client on Building + Selling a New Offer 24.01.2023 1:09:54
Hi, I’m Jessica (Lynette’s copywriter), and in this episode of The Best Coach Ever Podcast, I’m Lynette’s client! In this 1:1 coaching session, Lynette helps me map out a new offer for my yoga business ( https://www.patreon.com/yogawithjessica ) – and you get to hear ALL of it! You’ll find out why pricing an offer as low as possible isn’t the best long-term strategy, how to overcome fears of what...
My Predictions for the Online Coaching Industry in 2023 10.01.2023 37:00
Don’t panic, but… the strategies and tactics that helped you connect with ideal clients on social media and make sales in your online coaching business last year probably won’t work so well in 2023. That’s not necessarily a bad thing, though – especially if you’re ahead of the game and are proactive in transforming your content and offers to align with what current potential buyers DO want to see....
How to Make $100k in 2023 Working LESS 03.01.2023 32:18
Happy New Year! In our first episode of 2023, I’m sharing how to make six figures in your online coaching business *THIS YEAR* while working 25 hours a week or less. Yep – you read that correctly. It IS possible, and today, I’m showing you how you can make it happen in YOUR business. It’s time to move your dream out of “hope” mode and into “how do I make this happen?” mode – but WITHOUT hustling y...
My Unexpected Lessons of 2022 (the good AND the bad) 27.12.2022 48:18
Wanna know what made me ugly cry on my office floor *AND* what made me feel immeasurable peace, joy and fulfillment in 2022? I’m spilling it ALL in this episode. To some of you, my unexpected lessons of 2022 may seem like things I should have already learned (and maybe these are lessons YOU have already learned), but I had some of my toughest and best moments this year – both personally and profes...
My Biggest Business Mistakes 20.12.2022 1:11:31
Today, in what is easily one of my most vulnerable podcast episodes, I’m discussing mistakes I’ve made over the past several years as a business owner… including some I NEVER talk about (the embarrassment is SO REAL). I’m pulling back the curtain and spilling the tea on my most expensive mistake to date, launches that were a total flop, what happened when I shopped around for a “budget” coaching p...
Email Marketing 101: Do I Need to Email People? 13.12.2022 34:53
I LOVE LOVE LOVE email marketing – but it’s not necessarily for every coach or business owner. If you want to find out if it’s something YOU should be doing… you’ve gotta listen to this episode! You’ll learn my favorite things about email marketing (and why and how I use it), who I think could benefit from building an email list, and who should probably focus their time and energy elsewhere. Plus,...
Is Instagram Dead? 29.11.2022 37:08
Instagram definitely isn’t what it used to be… but does that mean it’s dead? The short answer: No, Instagram is NOT dead. The long answer: You’ve gotta listen to this episode (you knew that was coming, right?!). You’ll find out why I think Instagram is actually an INCREDIBLE app with tons of potential for online coaches and service providers, how I’ve changed my social media expectations recently,...
How Much Is Too Much to Give on Social Media? 22.11.2022 20:36
Anyone who’s a coach or service provider using social media to market their services has probably asked themselves something to the effect of: “Should I make [insert piece of content] free, or should I put it behind a paywall?” In other words, how much is TOO MUCH to give away for free online? And will sharing too much make people decide NOT to hire you because they think they don’t need your serv...
What to Do When Social Media Feels Draining 01.11.2022 36:18
The social media struggle is REAL for many online coaches – especially those who don’t necessarily *want* to use the apps for sales and marketing but know they *need* to in order to grow their businesses. But hear me out: What if creating content could be fun and fulfilling? What if posting, sharing and having conversations on social media was (GASP!) enjoyable instead of soul-sucking? If that sou...
Marketing Mistakes MOST Coaches Are Making 25.10.2022 28:44
Fact: It’s not the smartest or most experienced coach who makes the most money online – it’s the coach who’s the best marketer. Another fact: *ANYONE* can learn to be an awesome marketer who draws dream clients because there are certain things that work very well – like creating clear, high-impact brand messaging – and many that don’t work at all… which is what I see about 90% of online coaches do...
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