Lynette Marie Hoyle
The Best Coach Ever Podcast
I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and product...
Author
Lynette Marie Hoyle
Category
Podcast website
Latest episode
Jul 2, 2026
Where to listen?
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Episodes
How to Make CONSISTENT Sales in Your Coaching Biz 18.10.2022 36:36
Contrary to popular belief, selling does NOT have to be unpredictable and inconsistent – my business is proof of that. And because I don’t believe in gatekeeping, today I’m sharing EXACTLY how to get out of the “show up on social media and cross my fingers that I make a sale” cycle. If you’re an online coach or any type of online service provider, you’ll definitely want to listen to this episode....
Launching 101: When, Why and How to Successfully Launch 11.10.2022 21:16
This episode is for you if you’re an online business owner or coach who wants to create a TON of sales momentum in a short period of time – which is the purpose of a launch! You’ll learn why launches are incredibly effective when it comes to getting people who are on the fence to hop off and purchase your offer, and you’ll find out when you should – and should NOT – consider hosting a launch. I’m...
When To Create A Second Offer In Your Biz 04.10.2022 24:14
Online coaches, if you’re interested in creating a secondary offer in your business (whether that’s now or in the future), this episode is for you! You’ll learn why private 1:1 programs are the best place to start when you’re launching your coaching business, when you should *NOT* consider adding to your product suite, and good examples of secondary offers you can create to support your clients +...
Dealing With Anxiety as a Business Owner With Naturopath Dr. Shannon Bennett 27.09.2022 1:02:04
I’m SO excited to welcome Dr. Shannon Bennett back to the podcast! In this episode, we’re diving into a topic that *many* of you have requested: How to handle anxiety as a business owner. Dr. Shannon and I discuss common issues that entrepreneurs encounter (overworking, undereating, over-caffeinating… just to name a few) that can result in or contribute to heightened feelings of anxiety, and we sh...
7 Fears Holding You Back From Starting Your Online Biz (& How To Overcome Them) 20.09.2022 51:15
In today’s episode, I’m discussing – and debunking – 7 of the most common fears that keep people from launching or growing an online coaching business, and I’m giving my best advice for overcoming those fears. These are not only fears that I’ve personally dealt with but also fears that I help my clients move past every day, so chances are this episode will include something YOU have felt or are fe...
Honest Truths About Content, Business & TikTok with Attorney Christina Scalera 13.09.2022 1:32:20
Today I’m sitting down with my brilliant friend Christina Scalera, an attorney who helps done-for-you service providers turn their services into passive-selling digital products sold via an online storefront. She’s also known for founding an award-winning, 7-figure online store called The Contract Shop® that sells legal templates, workbooks and courses for creative entrepreneurs, online course cre...
Business Boundaries for Peaceful, Successful Coaches 06.09.2022 42:00
Setting boundaries as a business owner isn’t just a good idea – it’s ESSENTIAL. Unfortunately, that’s a lesson I had to learn the hard way. Not only did failing to set boundaries early in my coaching business steal my energy and reduce my ability to fully show up for my clients, but it also kept me from enjoying my personal life and resulted in serious burnout. 10/10 would *NOT* recommend. However...
Overcoming Discouragement in Business 30.08.2022 32:35
I know from personal experience that discouragement is one of the biggest challenges business owners face. It’s also very dangerous because, if we aren’t careful, our discouragement can fester, grow and, ultimately, harm or even RUIN our businesses. That’s because we often stop taking action when we feel discouraged. Not only will prolonged inaction kill our progress, but it also makes us feel mor...
Are You Showing Up As An Influencer or A Business Owner? 23.08.2022 21:37
There’s a big difference between business owners and influencers, and as a result, the two MUST present themselves online in very different ways. However, many online fitness coaches get stuck in the influencer trap (trying to grow a massive social media audience, creating content that they think will appeal to the masses, etc.)... And then they wonder why their programs aren’t selling. Today, I’...
What I Wish I Knew When I Started My Business 16.08.2022 50:52
After a brief hiatus, The Best Coach Ever Podcast is BACK – and it’s better than ever! I’m kicking off my return by sharing my honest, candid thoughts about the things I *wish* I knew when I launched my online fitness coaching business in June of 2015. What I’m discussing today isn’t unique to me. I see other coaches (especially newbies) making the same mistakes I did, and that’s why I wanted to r...
Creating An Abundant Money Mindset 05.07.2022 44:57
In honor of my 50th podcast episode (!!!), I'm covering something super important: Money mindset. It’s a topic that, in my experience, women tend to struggle with – they often feel guilty for wanting to make lots of money or think they’re not “good enough” to charge fair, reasonable rates for their services. Money can also bring up issues of worthiness and make us question the beliefs our par...
How to Overcome the Fear of Starting 28.06.2022 43:53
Whether you’re starting from scratch or working to ascend to the next level in your business, embarking on something new can elicit feelings of fear and anxiety that seem IMPOSSIBLE to overcome – I know from experience. But you CAN feel the fear and do it anyway (again, I know from experience!), and that’s what I’m discussing in today’s episode. You’ll find out why you don’t need to worry so much...
How Much I’ve Invested in My Coaching Biz 21.06.2022 49:20
If you’ve ever wondered *exactly* how much money I’ve invested in working with business coaches over the years, you’ll DEFINITELY want to listen to this episode! I’ve already discussed many of the biz investments I make each month – paying my team members and other people who support my business, different platforms I use, etc. – but I’ve NEVER publicly discussed my business coaching investments i...
Is It Too Late to Become a SUCCESSFUL Online Coach? 14.06.2022 32:41
I’ve recently been asked if it’s STILL possible to become a successful online coach – or is it too late? Is the market too saturated at this point? The short answer: It’s absolutely NOT too late, and it’s *very* possible to make a lot of money online… yep, even now, and even if you’re brand new to online coaching. The long answer: You’ve gotta listen to the episode to find out! I’m diving into man...
What to Do When It Feels Like Nothing Is Working 31.05.2022 30:45
No matter where you are in your business journey, chances are you’ve felt like nothing is working for you at some point – maybe you’re there right now, or maybe you’re feeling as if things that worked for you before are no longer panning out. I’ve been there, too, and I know how hard it is. If you’ve ever felt like you’re doing everything you can to succeed and things just aren’t going your way, t...
How To Increase Your Engagement on Social Media 24.05.2022 35:36
Are you working hard to create awesome social media content… but it’s STILL not landing with your audience? Are you tired of blaming the algorithm for your lack of engagement? If you said “YES” to either of those questions, this episode is definitely for you – if you can handle a little tough love, that is. I’m sharing the truth about comments, likes and saves (spoiler alert: they’re nice, but the...
The Secret to Healing (and Avoiding) Business Burnout 17.05.2022 53:32
Spoiler alert: This episode is ALL about the importance of creating and upholding boundaries – because *that* is the secret to keeping burnout at bay. I’m discussing physical and emotional boundaries and sharing the successes I’ve seen both personally and professionally since prioritizing and maintaining my own boundaries. You’ll hear real-life examples of how I run my business and serve my client...
The 411 on Cold DMing on Social Media… Does It Actually Work? 10.05.2022 32:55
You probably already know what cold calling is – the process of calling someone (unsolicited) and trying to make a quick sale without forming a connection – and that’s essentially what cold direct messaging is, too. If the idea of this kind of sales approach makes you cringe, you’re in the right place because… I do NOT like or support cold DMing, and in this episode, I’m going into detail about wh...
Why Your Leads Are Saying No to Your Prices 03.05.2022 30:51
First things first: If you’re struggling to convert leads to clients, it’s probably NOT because your prices are too high (even if that’s an objection you’ve heard frequently). Instead, it’s likely because you haven’t nailed the 3 things I’m discussing in this episode. Tune in to hear why lowering your rates isn’t necessarily the answer to getting more people to work with you, and find out what I r...
The Mindset Shift That Will Get You to Your Goals 26.04.2022 25:47
When I made the major mindset shift I’m discussing in this episode, my entire business (and life) changed – for the better. If you’re like most people, you know what you *should* do to get the results you want… you have the strategy, you have access to the tools and resources you need, you’re consuming all the right content and following all the right people… but something VERY important is holdin...
7 Lessons in (Almost) 7 Years of Business 18.04.2022 59:31
As I launch this episode, my podcast is OFFICIALLY rebranded as The Best Coach Ever Podcast! Tune in to find out what this shift means (all good things, I promise!), and hear 7 of my major takeaways from nearly 7 years as an online business owner. I’m sharing why I believe your mindset is SO important when it comes to your success in both business and life, and I’m discussing the things I lean int...
The Team Behind My 7-Figure Online Coaching Business 18.04.2022 36:55
Ever wonder how I keep my 7-figure online coaching business up and running while supporting dozens of clients, hosting live masterclasses, recording podcast episodes, and generating and nurturing leads… even though I only work about 20-25 hours a week? The truth is simple: I don’t do it alone. I’m fortunate to have an incredible team of women who work alongside me and carry out TONS of essential t...
How to Make 6 Figures as a Health & Fitness Coach 18.04.2022 35:16
When I’m working with clients who want to hit the 6-figure mark as online health and fitness coaches, there are 5 important things I help them do… and I’m sharing each of them with YOU today. You’ll learn how upgrading your branding and messaging can help you attract the clients of your dreams who are excited to pay for your services, as well as why you need a strategic product suite and a solid s...
How to Overcome Perfectionism in Life & Business 29.03.2022 37:14
You may *think* your perfectionism is serving you well, but… what if I told you it’s actually holding you back from reaching your personal and professional goals AND it’s stealing joy and happiness from your life? From one perfectionist to another (I tend to attract a lot of you!): Letting go of our perfectionism is ESSENTIAL if we want to make our dreams come true, and even though it’s not easy t...
How My Client Christy Lee Made Six Figures in 2021 on TikTok 22.03.2022 1:13:19
Today I’m chatting with one of my clients, Christy Lee, an amazing weight loss and life coach who has used TikTok to build a loyal following filled with leads – MANY of whom have signed up to work with her! Tune in to hear Christy and I discuss all things business, online coaching and social media strategy. You’ll find out how posting on TikTok helped her take her business to the next level, and y...
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