Lynette Marie Hoyle

The Best Coach Ever Podcast

Business EN ↓ 185 episodes

I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and product...

Author

Lynette Marie Hoyle

Category

Business

Podcast website

lynettemariefitness.com

Latest episode

Jul 2, 2026

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Episodes

How to Stop Emotionally Spiraling in Your Business 02.07.2026

In Episode 185 of the Best Coach Ever podcast, we're talking about something every business owner experiences but few people openly discuss: the emotional roller coaster of entrepreneurship. If you've ever questioned your business after a slow sales week, wanted to burn everything down after losing a few followers, or spiraled over a piece of client feedback—this episode is for you. Lyne...

Stop Leaking Sales: How to Ethically Handle Sales Objections 23.06.2026

In Episode 184 of the Best Coach Ever podcast, Lynette tackles one of the most uncomfortable topics for coaches and service providers: sales objections. If you've ever felt awkward, manipulative, or downright cringe when someone says "I need to think about it" or "It's too expensive," this episode will completely reframe how you view objection handling. Rather than tr...

Why You Keep Attracting Bad Leads (And How to Fix It) 19.06.2026

In Episode 183 of the Best Coach Ever podcast, we dive into a frustrating problem many coaches face: attracting leads who seem interested but never buy, waste time in the DMs, or aren't truly committed to getting results. Lynette challenges the common assumption that simply changing your niche or targeting "high-achieving women" will solve the problem. Instead, Lynette explains how...

Non-Icky DM Strategy That *Actually Get You Clients* 05.05.2026

In Episode 182 of the Best Coach Ever podcast, we’re diving into one of the most avoided—but highest converting—skills in online business: direct message strategy. If DMs make you cringe, feel awkward, or like you’re about to become “that person”… this episode is going to completely reframe how you think about them. We’re breaking down why relying on content alone isn’t enough anymore, how buyer b...

I Hired A Fitness Coach (Here's What Made Me Choose *Her*) 07.04.2026

In Episode 181 of the Best Coach Ever podcast, we’re flipping the script and diving into what it actually looks like when a coach becomes the buyer . Lynette walks through her real-life decision to hire a new fitness coach—and spoiler: it had nothing to do with flashy content, certifications, or perfectly curated sales funnels. Instead, this episode pulls back the curtain on what actually makes hi...

The Results You Seek Are In The Work You're Avoiding 31.03.2026

In Episode 180 of the Best Coach Ever podcast, we’re calling out a pattern that might hit a little too close to home: doing almost everything… except the one thing that would actually get you results. Lynette breaks down how this shows up in both fitness and business—and why all that effort doesn’t matter if you’re skipping the uncomfortable, high-impact work. (Yep… the stuff you keep putting off....

Your Buyer Doesn't Believe in You Because YOU Don't Believe in You... Fix That Today. 03.03.2026

In Episode 179 of the Best Coach Ever podcast, we’re diving into something a little different — a raw audio pulled directly from a private group coaching session that clients said they needed to hear. If you’ve ever felt like you’re doing everything “right” — posting consistently, using the hooks, following the templates — but sales still feel slow or inconsistent, this episode will hit. Because t...

Why Coaches Get Stuck at $5k-$15k Months 24.02.2026

In Episode 178 of the Best Coach Ever podcast, we’re diving into the messy middle of business — that frustrating stage where you’re making money… but it feels wildly inconsistent. One month you’re celebrating 15K. The next month you’re panic-refreshing Stripe. If you’re stuck between 5K–15K months and wondering why business still feels stressful (even though it’s technically “working”), this episo...

3 Ways I've Failed in the Last 6 Months (+ how I made them my catalyst) 17.02.2026

In Episode 177 of the Best Coach Ever podcast, Lynette gets radically honest about something most entrepreneurs avoid talking about: failure. Over the last several months, she faced three moments that felt like massive flops — a high-level client leaving, sales calls tanking after a price increase, and a paid masterclass underperforming after a $10,000 ad spend. Instead of spiraling (okay… maybe s...

How to Get People to *Actually* DM You 10.02.2026

In Episode 176 of the Best Coach Ever podcast, Lynette is pulling back the curtain on one of the biggest mindset shifts she’s made in her content strategy over the last year—and why it’s completely changed the way her audience engages (and buys). After an unintentional podcast break and a very real, very honest reflection on perfectionism, Lynette dives into the concept she’s been drilling into he...

My Husband Hired a Fitness Coach... Here's What Made Him *actually* Buy 13.01.2026

In Episode 175 of the Best Coach Ever podcast, we’re getting scrappy in the best way possible. Recorded straight from Lynette’s kitchen table, this episode breaks down a real-life buying decision that reveals exactly why clients choose one coach over another. Using her husband’s experience interviewing multiple fitness coaches, Lynette pulls back the curtain on what really matters to buyers—from h...

The RIGHT Way to Use ChatGPT in Your Coaching Business to Be A Better Coach + Make More Money 16.12.2025

In Episode 174 of the Best Coach Ever podcast, we pull back the curtain on how Lynette actually uses AI in her business—and just as importantly, how she doesn’t. This episode is a must-listen for coaches who feel overwhelmed by AI hype, confused about how to use tools like ChatGPT responsibly, or worried about sounding like a robot online. We break down why letting AI write your captions, DMs, or...

How to Revive + Re-Engage a Dead Instagram Audience 09.12.2025

In Episode 173 of the Best Coach Ever podcast, we’re tackling the ego-bruising issue so many coaches whisper about but rarely admit out loud: your Instagram audience might be dead. Like… no views, no DMs, no likes, no pulse. Lynette delivers the tough love and the real strategy — not the “maybe I’m shadowbanned” conspiracy theories. We break down why engagement actually dipped, what kind of conten...

The 3 Non-Negotiables for Coaches Who Want to Grow in 2026 02.12.2025

In Episode 172 of the Best Coach Ever Podcast, we break down the three biggest shifts we’ve seen in the online coaching space this year — and exactly what coaches will need to thrive in 2026. From the rise of AI-generated content to a massive trust gap between coaches and buyers, Lynette is unpacking what’s really happening online and how coaches can stand out in an oversaturated, skeptical market...

The Secret to Standing Out on Instagram in 2025: Be a Real Person Again 04.11.2025

In Episode 171 of the Best Coach Ever podcast, Lynette dives deep into one of her favorite topics—Instagram—and unpacks why so much of the platform feels stale right now. If you’ve been doing “everything right” on Instagram (perfect hooks, trending audios, polished B-rolls) but your engagement still feels flat, this episode is your reality check and reset. Lynette explains how the rise of AI and c...

Why Some Coaches Get Faster Success Than Others (it's not about strategy) 28.10.2025

In Episode 170 of The Best Coach Ever podcast, Lynette is back after an unintentional October break — fresh from hosting her six-figure Clients, Cash, and Confidence Challenge, and gearing up to speak at a mastermind retreat in Orlando. This week, we’re diving into a question that so many coaches ask: Why do some people blow up online and hit 15K months in six months, while others are still scrapi...

Million Dollar Grit: Building a Real Business Without the BS with Julie Chenell 30.09.2025

In Episode 169 of the Best Coach Ever podcast, Lynette sits down with her longtime business coach and mentor, Julie Chenell, to talk about the real path to a sustainable, multi-million dollar business. Spoiler: it didn’t start with aura, vibes, or a viral funnel. It started with blogging in 2007 to cope with postpartum depression. Julie unpacks the 10-year foundation that led to her $20M+ empire—b...

Why Coaching Businesses Fail in the First Year 23.09.2025

In Episode 168 of the Best Coach Ever podcast, we're diving into an honest episode that might sting a little—but in the best, most empowering way. If you’ve ever wondered “Is this actually going to work for me?” , this one’s for you. We pull back the curtain on the tough (but common) reasons why so many coaching businesses never make it past the 12-month mark—and why it doesn’t have to be tha...

How Overthinking + "Planning Mode" Are Keeping You Stuck (+ How to STOP) 16.09.2025

In Episode 167 of the Best Coach Ever podcast, we’re diving headfirst into a struggle so many aspiring coaches and perfectionists deal with: the endless loop of overthinking, planning, and research mode that’s secretly sabotaging your progress. Lynette shares candid stories from her business (and fitness!) journey—including how she almost didn’t record this episode because of a broken mic—and uses...

ChatGPT Interviews Me: My Fears, Secrets, Unpopular Opinions + Untold Stories 02.09.2025

In Episode 166 of the Best Coach Ever podcast, we flip the script by letting ChatGPT take over and interview me. We let the bots take over and answered a bunch of juicy, invasive, slightly chaotic questions about life, business, and allll the stuff I don’t always share on social media. What starts as a fun game (thanks to a creative idea borrowed from coach Ashley Hubbard!) quickly turns into some...

Why Your Dream Clients Are Ignoring You (+ How to Fix it) 19.08.2025

In Episode 165 of the Best Coach Ever podcast, we’re calling out one of the most common (and costly) mistakes online coaches make: vague, fluffy messaging that sounds nice but sells nothing. If you’ve ever caught yourself saying things like “I help you be your best self” or “find balance” and wondered why clients aren’t biting, this one’s for you. We’re breaking down why lazy language makes your c...

Doing the "Strategy" But it's NOT Working? Here's What's Missing… 05.08.2025

In Episode 164 of the Best Coach Ever podcast, we’re calling out one of the biggest lies online coaches love to tell themselves: “I’m doing everything and nothing’s working.” Babe… are you really, though? 😏 If your audience is crickets, your offer’s collecting dust, or your momentum feels more like a flat tire—this episode is your loving reality check. Because chances are, it’s not your strategy…...

Why You’re Working 24/7 But YourBusiness Isn't Growing 22.07.2025

In Episode 163 of the Best Coach Ever podcast, we’re calling out the all-too-common reality for so many online coaches: grinding 24/7 just to scrape together $5K or $10K months—and still feeling chained to your phone like it owns you. Spoiler alert: if your “business” feels like a hostage situation, this episode is your escape plan. We’re breaking down exactly why so many coaches get stuck in this...

The 6FSBS Day 5: The Real Reason Your Biz Income is Stuck (it’s not just strategy) 18.07.2025

In Episode 162 of the Best Coach Ever podcast, we’re wrapping up the Six-Figure Summer Business School with a mic-drop moment. If you’ve ever felt like you’re doing everything “right” and still not seeing the success you want, this is your wake-up call. Because spoiler alert: your strategy isn’t the problem. Your mindset, identity, and the stories you keep telling yourself? That’s the real culprit...

The 6FSBS Day 4: How to Make More Money With the Audience You Already Have 17.07.2025

In Episode 161 of the Best Coach Ever podcast, we’re flipping the script on the old “I need more followers” excuse and talking about how to actually make more money with the audience you already have. Yep, you read that right—this episode is for the coaches who are sitting on untapped potential and leaving money on the table because they haven’t built a strategic product suite. We break down exact...

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