The Beauty Standard

Dermal Fillers can enhance and bring volume into just about any part of the face: under eyes, cheeks, lips, you name it. Not only do they add volume, which creates a youthful appearance, but they also can help to greatly reduce the look of wrinkles and fine lines! On top of all that, fillers are safe, temporary, and affordable in the world of medical spa services. One of our favorite filler brands...

This week on The Beauty Standard Podcast, we’re revisiting everyone’s favorite topic – Acne.  Acne can be stressful, hard to manage, and even painful at times. If mainstream products aren’t working for you, don’t give up! Urban You skin guru Jennie Berhenbrinker sat down with Nicole Gregory to tell all about Acne Bootcamp: a medical grade, multi-level program designed to help beat the most stubbor...

Finding the perfect business partner can feel like trying to win the lottery. For Tête-à-Tête founders Kira and Sharon Vidergauz, it couldn’t have been easier – they were bonded at the hip the day Kira was born. Sharon, a past cytopathologist, struggled to get what she wanted out of her skincare as she entered her sixties. Kira, her daughter, was a lawyer with a passion for skincare and the inabil...

Skincare isn’t just about products – it’s a ritual, passion, and a large part of cultures around the world. Rochelle Jacbos became the first pioneer for “clean” skincare when she modeled her products after the handmade skincare that dominates the Persian market. Naturally Serious focuses on clean, natural products that are backed by clinical studies.  In this episode, Nicole and Rochelle chat abou...

Say goodbye to intimacy intimidation. If you’re trying to boost your confidence in the bedroom, it all starts with making sure you look and feel your absolute best. At the start of the pandemic, we were all inside our homes for the most part, either alone or with loved ones. Brittany made it a priority to help women at home feel more confident in their skin and their sex lives. Introducing BEIA –...

Do you suffer from dry patches, redness, acne, or other skin conditions even though you’ve tried just about every product on the skincare market? Allie Egan used to share those same frustrations until fertility testing granted her an “a-ha” moment she wasn’t expecting. When her doctor started talking about the effects hormone imbalances could have on all areas of the body, Allie realized that they...

Get skincare into your skin, not on top of it. This week on The Beauty Standard, Nicole Gregory chats with Droplette founder Madhavi Gavini. After creating prototypes for a medical device, Madhavi's efforts led to the creation of Droplette, a revolutionary skincare tool that allows key ingredients like collagen and hyaluronic acid to fully absorb into the skin, something unachievable by only u...

Growing up, many of us learned that money is some secret, taboo topic that shouldn’t be discussed. With the possibility of a recession on the horizon, there’s no better time to break the stigma and have a real chat about how to create a savings plan that works for you. This week on The Beauty Standard, financial advisor Rachel Kieras gives advice on how you can effectively save money while still p...

Skincare is essential in keeping your skin healthy, nourished, and thriving. Some brands sacrifice the Earth’s abundance of powerful natural ingredients for non-sustainable, synthetic products that damage the planet and those who inhabit it. Thanks to trailblazing brands like Thrive Natural Care, you can enjoy rejuvenated skin that’s good for your body, the planet, and local farming communities. A...

After finding relief through cryotherapy while undergoing breast cancer treatment, Alina Mehrle set out on a mission to make cooling treatments accessible. She found that not only was using cold skincare products a pleasant experience for the senses, it had rejuvenating and scientific benefits as well. Alina founded Ameon Skin and developed unique skin icing cubes, packed full of potent ingredient...

What better way to kick off Women’s History Month than by learning about an organization dedicated to empowering women? Her Best Life is a community of women - entrepreneurs, executives, business owners, and leaders who amplify each others' voices and ideas to create a compassionate, collaborative environment for like minded women. After traveling the world with 10 of her closest and most inspirin...

Finding a balance between work and downtime can feel impossible sometimes, and battling the feeling of overwhelm can be even more challenging. We all experience overwhelm, but just because it’s common doesn’t mean that it’s easy to fix. Thankfully, Dr. Bryana Gregory has a 5-step plan to squash overwhelm so you can live an effective, joyful life! After traditional doctors had trouble pinpointing t...

What does it take to own and operate the #1 medical spa in West Michigan? This week on The Beauty Standard, Nicole Gregory hands over the interview reins as she gives listeners a glimpse into her mind, story, and extensive career in business. From feeling inspired by her mother’s entrepreneurial spirit as a young teenager, to working for multiple Fortune 500 companies, to expanding her immensely s...

Sometimes, the largest challenges come with even larger rewards. In GUIDE Beauty Founder Terri Bryant’s case, her Parkinson’s diagnosis temporarily stopped her from working as a makeup artist, but her solution was far greater than adapting to her traditional techniques and products. Her diagnosis brought a new perspective to the makeup industry, along with a vision of inclusivity and accessibility...

The future of medicine is already here, and it’s available now! This week on The Beauty Standard, Nicole is joined by Dr. Erica Armstrong, founder of Root Functional Medicine. Root is different from your average family practice – their highly skilled team of doctors and dieticians uses nutrition to treat hormonal imbalances and gut health at the root cause. From PCOS, to autoimmune conditions, to...

Acne is the most common skin condition there is. It can be embarrassing, emotionally taxing, and painful – thankfully, Skin Gurus like Jennie Behrenbrinker know the best ways to get rid of acne and restore confidence! This week on The Beauty Standard, Nicole chats with The Urban You’s top Skin Guru to discuss the revolutionary Acne Bootcamp treatment plan, tailored to each client’s specific skin n...

Launch, Grow, Scale – according to APX Platform founder and Co-CEO Terri Ross, that’s the formula to any successful and long lasting business. This week on The Beauty Standard, Nicole chats with Terri about her journey from studying traditional medicine to becoming one of the most well known figures in the aesthetics industry, along with everything in between. They provide an encouraging and matte...

Getting cosmetic work done for the first time can be intimidating. The nurses at The Urban You know this and want you to feel as comfortable and confident as possible before you change anything about your appearance! This week’s episode of The Beauty Standard is all about the step in between booking your appointment and having work done, also known as a Wellness Consultation. Nicole chats with Pai...

Grab a latte or mimosa, we’re heading out to brunch! This week Nicole is joined by her two Urban You business partners, co-founder Barbra Homier and chief injectionist Terry Selgo. Over brunch, the three reflect on the last 5 years running The Urban You. From building a cohesive team, to keeping business afloat during a pandemic, to looking toward the future, this episode gives you a peek behind t...

Restart, Regrowth, Renewed outlook on life – after Deanna Radulescu escaped human trafficking and grieved the loss of her husband, she decided to put her own happiness first by doing all of those things. Nicole Gregory sits down with Deanna to discuss how she found her voice and began living a life free of societal labels after overcoming the hardships thrown her way. Her impactful story of resili...

We’ve all heard celebrity success stories that sound too good to be true – being scouted by a talent agent on the street, a big-time producer randomly coming across your cover on YouTube, the list goes on. This begs the question: are these stories really all about luck, or was there unseen work behind the scenes? In media personality Kim Carson’s case, it was a mix of both. This week on The Beauty...

This week on The Beauty Standard, Nicole sits down with one of The Urban You’s top beauty enthusiasts, Holly Szamrej. As an RN with over 17 years of experience in the health and medical space, Holly knows the ins and outs of the industry and wants what’s best for her clients. She works at The Urban You as an Injectionist, Laser and CoolSculpting provider. Nicole and Holly cover everything you need...

Gulé Sheikh is a former entrepreneur and CTO of EazyScripts, an E-Prescribing platform that prioritizes patient health outcomes, prescription efficiency, and provider-to-patient transparency in telehealth. After studying computer science in the 90s, she found her true passion – improving the U.S healthcare system and helping the people who depend on it. This week on The Beauty Standard, Gulé refle...

Amanda McIntosh of Take My Face Off has always been passionate about skincare. However, she grew tired of using a standard washcloth to clean her face every day. So she decided to dig into her curiosity and learn more about facial cleansing. After extensive research and searching for the perfect fabrics, the Mitty was born! These are ultra soft and effective at removing even the toughest makeup. M...

For Jac, being a nurse is about more than the traditional role we are familiar with. It's about building relationships and caring for her clients on a deeper level. That's why she decided to enter the field of aesthetics. For Jac, aesthetics is all about helping her clients feel their best. She knows that when we look and feel good, our confidence skyrockets. That's why she is passionate about emp...