The Beauty Standard

In this conversation, Nicole Gregory and Jessica James discuss the rapidly growing market of men's skincare, exploring the factors contributing to its rise, the unique characteristics of male skin, and the importance of compliance in skincare routines. They delve into the innovative products from Skin Better Science, including the newly launched Solo, designed specifically for men, and highlig...

In this episode, we sit down with Lior Yadin, CEO and founder of EntityMed, to explore how AI is transforming the future of aesthetics and weight loss. From personalized treatment simulations to visualizing results before procedures, we dive into how technology is changing the way patients make decisions and how providers deliver care. We also discuss the rise of AI in weight loss journeys, includ...

In this episode, we sit down with Nabil Khan from Zensa to explore the science behind one of the most trusted numbing creams used in aesthetic procedures today. Nabil shares how Zensa Numbing Cream was formulated, why its water-based formula makes a difference compared to traditional oil-based numbing creams, and how the brand has evolved alongside the growing aesthetics industry. From microbladin...

What does delight really mean—and why does it matter so much in wellness, business, and everyday life? In this episode, Jennifer Higgins joins the conversation to explore the science and soul of delight through the lens of wellness and customer experience at Urban U. Together, we unpack how delight lives at the intersection of joy and surprise, and why small, thoughtful moments often leave the big...

Host Nicole Gregory welcomes Charlie Hee , founder of ariessence™ , for a deep dive into the breakthrough science behind Pure PDGF and its transformative impact on skin regeneration. In this follow-up conversation, they explore innovation, integrity, and the future of bioactive skincare. Tune in to learn how cutting-edge growth factor technology is reshaping the beauty landscape.

Host Nicole Gregory sits down with Dr. Mimi Vega to explore how cutting-edge skin science and conscious beauty can coexist. Together, they discuss ethical innovation, sustainability, and what “clean” beauty really means in today’s industry. Discover how science, soul, and integrity are redefining the modern standard of beauty.

Nicole Gregory sits down with aesthetic expert Mikaela Kram to talk all things “tox.” From Botox basics to common myths, they break down what you need to know about neurotoxins—how they work, who they're for, and what to expect. A must-listen for anyone curious about injectables and informed beauty choices.

Nicole sits down with industry leader Cathy Christensen to unpack the Women in Aesthetics Leadership Conference—what it is, why it matters, and how female voices are shaping the future of our field. From mentorship and career ladders to ethical growth, this convo is a masterclass in modern leadership for practitioners, practice owners, and rising pros.

In this episode of The Beauty Standard , we’re diving deep into the IV drip—literally and scientifically. Nicole sits down with Justin Bing, co-founder of BioFuse Hydration, to explore how IV therapy is redefining recovery, hydration, and full-body wellness from the inside out. Whether you’re curious about the benefits or already obsessed with the drip life, this episode delivers the facts behind...

We're officially halfway through the year—so let’s pause, reflect, and realign. Are you on track with your goals? Feeling stuck? Ready to reclaim your momentum? In this empowering episode of The Beauty Standard , we sit down with Raquel Merlini of R Skin to talk all things transformation, motivation, and aging with confidence. From mindset shifts to skincare strategies, Raquel shares why it's neve...

In this episode of The Beauty Standard, Nicole Gregory chats with Dr. Jordan Plews of Elevai, a groundbreaking brand prioritizing Exosomes. They discuss the future of skincare, the rise of exosomes and stem cell research, and his revolutionary brand, Elevai! Dr. Plews has worked with Pfizer, Stanford, and more over the course of his career. Summer is just around the corner! Now is the perfect time...

In this episode of The Beauty Standard, Nicole Gregory chats with Urban You "Skin Guru" Jennie Berhenbrinker about all things CoolSculpting®: common treatment areas, when you can expect to see results, FAQs, and more. It's Cool Month! Now - April 30th, BUY 4, GET 4! Each additional treatment is 50% off, plus the first 10 customers to book their Cool Month package will receive an $800...

This week on The Beauty Standard, Nicole Gregory chats with Kim Bode, President of 8Thirty Four consulting agency in Grand Rapids. They reminisce about their past collaborations, spill their self-care essentials, give advice to aspiring female entrepreneurs, and discuss why taking risks is essential if you want to redefine the standard in your industry. Are you ready to invest in your self care? C...

This week on The Beauty Standard, Nicole Gregory sits down with President and Manager of MGS Consultants, Jeremiah Mankopf, and Lobbyist Vicki Baron. They dive into what lobbyists are, MGS Consultants’ work with Michigan Legislature, and 2024 goals of MISpa.  Nicole Gregory, Urban You CEO, is the President of MISpa – the Michigan Medical Spa Association. MISpa prioritizes patient advocacy for med...

This week on The Beauty Standard, MISpa President Nicole Gregory is joined by MISpa Vice President and MD, Kurt Ashack. The pair discuss the most common men’s medical aesthetic treatments, what causes someone to have a “sunken face” (and how to retroact it!), skin health, and the future of the med spa industry.  To learn more about the treatments mentioned in this episode or which med spa treatmen...

This week on The Beauty Standard, we’re wrapping up 2023 by revisiting some of our favorite episodes featuring providers from Urban You, Michigan’s best medical spa. Ashley, Jennie, and Dre talk with Nicole Gregory about Laser, Botox, and Filler. To learn more about any treatment mentioned in this video or take the first step in your wellness journey, book a free wellness consultation by visiting...

This week on The Beauty Standard, Nicole Gregory chats with Nikki Sunstrum, an internationally recognized public speaker and advocate of strategic online communications. Nikki leads the University of Michigan’s social communications office, was Michigan’s first statewide social media coordinator, and she’s raising 6 children on top of it all.  Juggling statewide responsibilities and being a mom to...

This week on The Beauty Standard, get an inside look at Glo2Facial, a medical grade facial that revitalizes the skin and leaves it brighter, smoother, and more radiant. Nicole is joined by Rosermarie Holcomb and Joanna Ebbers , two Senior VPs from Geneo , the company behind Glo2Facial. With over 35 years of combined experience in the Aesthetics Industry, they’re the experts on all things Glo2Facia...

Did you know that only 15% of medical spas in Michigan currently have Medical Directors?  We’re proud to be a part of that minority thanks to Dr. Melissa Taylor, Urban You’s Medical Director at all 4 locations. Urban You always prioritizes education for our providers and guests alike.  In this episode, Dr. Taylor and Nicole discuss Michigan’s pending LARA laws and how they can affect Med Spas acro...

Looking for the perfect stocking stuffer as you start holiday shopping? Shop gourmet popcorn, perfect for foodies and anyone who can’t turn down a tasty treat! This week on The Beauty Standard, Nicole Gregory is joined by PopNotch Goods owner, Patrick Avila. Together they discuss everything from entrepreneurial tips, to the science behind making gourmet popcorn, to the brainstorming process for un...

Are you interested in science-based products and the future of anti-aging skincare? This is the podcast for you! This week on The Beauty Standard, Nicole Gregory is joined by (Plated) Skin Science CEO Alisa Lask. Together, they break down medical grade, science based products: the testing process, what sets them apart from other mainstream skincare, why Exosomes are the future of anti-aging, and m...

Are you a medical spa practice owner, marketer, or provider having trouble filling your books and gaining traction online? This is the podcast for you! This week on The Beauty Standard, Nicole Gregory is joined by nationally known aesthetics marketing expert, Adam Haroun . They discuss all things med spa marketing: AI, making treatments like Botox and SkinVive appealing to men, attracting “well of...

Pressed juices are popular for a reason – they’re full of superfoods that keep your body and mind feeling their best all day long. Elina Sofia Wang, founder of ESW Beauty, was determined to help her skin reach that same level of rejuvenation by using ingredients commonly found in pressed juice. ESW Beauty is on a mission to rejuvenate and nourish the skin with clean, sustainable, cruelty-free form...

Feel your most confident this holiday season! If you have stubborn fat that refuses to go away, you're not alone. Now's the perfect time to start CoolSculpting® treatments at UY to see peak results just in time for the holidays. CoolSculpting ® is the only FDA-approved, nonsurgical fat reduction treatment that uses targeted cooling to eliminate unwanted fat that resists through diet and ex...

When you think of Laser treatments, what comes to mind first? For many people, it’s laser hair removal. Laser hair removal is an incredible service that provides effective, long term results and even longer lasting confidence – but it’s not the only Laser service we offer at Urban You. In fact, we have a whole Laser menu! From laser hair removal, to BBL, to Moxi skin rejuvenation, to Forever Clear...