The Backstory on Marketing and AI

Join us in this insightful episode as we sit down with Pat LaCroix, the Executive Vice President of Marketing and Commercial Strategy at Seekr, a trailblazing company at the forefront of artificial intelligence in transparent content evaluation. With a rich career spanning over two decades, Pat brings a wealth of experience from his time within iconic consumer brands and leading advertising agenci...

How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a wealth of knowledge and experience to the table....

In this captivating episode of our series, we sit down with the SEO maestro, Damon Burton, a renowned figure who has outmaneuvered billion-dollar corporations in the search engine arena. With a track record of elevating businesses to the pinnacle of Google's rankings without the reliance on ads, Damon brings a treasure trove of proven strategies and insights to the table. Damon isn't just any expe...

Welcome to another exciting episode of The Backstory on Marketing & AI where we sit down with Will Riley, the Director of Revenue Operations at FitzMartin. Known for his innovative approach in bridging the gap between sales and marketing, Will is a master at optimizing operational efficiency and driving significant revenue growth. In this in-depth interview, we uncover the secrets behind Will'...

Join us in an enlightening conversation with Peter Voss, the pioneering founder of Aigo, as we go into the extraordinary journey of transforming the concept of AI beyond conventional chatbots. Discover the story behind Aigo's inception, where Peter's deep research into the nature of intelligence, reality, and human cognition laid the foundation for a groundbreaking 'intelligent human-like cognitiv...

How marketing and technology can grow your brand, sales, and career? In this enlightening episode of The Backstory on Marketing and AI, we are thrilled to welcome Marc Pickren, the dynamic President of Next Net Media. With experience spanning over 25 years in various domains like Fintech, SaaS, and Digital Marketing, Marc is an epitome of entrepreneurial success and innovation. From humble beginni...

Welcome to another enlightening episode of "The Backstory on Marketing" with your host, Guy R. Powell. Today, we're honored to introduce you to our guest, Josh Sweeney. With a long career in marketing for entrepreneurs Josh Sweeney is the CEO of FounderScale, and his journey in the marketing world is truly inspiring. He's become a beacon of innovation, helping entrepreneurs thrive in the digital a...

Welcome to a new episode of "The Backstory on Marketing" hosted by Guy R. Powell! Get ready for an in-depth exploration into the dynamic marketing and media buying world as we sit down with Mary Ann Pruitt – a true talent whose insights are bound to inspire you. Mary Ann Pruitt's journey in the media buying landscape spans over two decades, during which she has delivered for all her clients. With...

Welcome to the next episode of "The Backstory on Marketing" with your host, Guy R. Powell! In this episode, we welcome the ingenious marketing maven Andy Buyting, to our virtual stage. Join us as we dive into the marketing world with Andy, a trailblazer and thought leader. With over two decades of experience, Andy has revolutionized how businesses approach marketing, bringing a unique blend o...

Join host Guy R. Powell in the next episode of "The Backstory on Marketing" as he welcomes Mickie Kennedy, an experienced PR and Media Outreach expert. Learn valuable tips for impactful PR, crafting compelling press releases, and leveraging digital marketing strategies. Subscribe now and connect on social media to access exclusive content. Tune in for marketing wisdom from Mickie Kennedy on "The B...

Join host Guy R. Powell as he explores data-driven marketing strategies with expert guest Travis Lodolinski. Travis, the founder of Trav Media, shares valuable insights on leveraging consumer data, building customer personas, and utilizing data analytics tools effectively. Learn about the role of artificial intelligence and machine learning in marketing and how businesses can gain a competitive ed...

In this episode of "The Backstory on Marketing" with Guy R. Powell, we have the pleasure of hosting Brian Davidson, an experienced marketing professional with over 20 years of expertise. Join us as we explore the importance of Artificial Intelligence (AI) in marketing today. Brian shares valuable insights and real-world examples of successful AI strategies. We also discuss emerging trends like aug...

For this week’s episode, join host Guy R. Powell on "The Backstory on Marketing" as he interviews experienced challenger marketer John Gumas. In this episode, explore John's extensive career and gain valuable insights into his successful challenger marketing strategies. Discover how he navigated the industry, from his early days in a small agency to founding Gumas Advertising, and learn practical...

Welcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry. Jeff Greenfield is a seasoned marketer with over two decades of experience under his...

About this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing management Michael has helped numerous businesses to build and grow successful brands. In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing infrastructure. He also shares his insights on how to...

About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign. In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares...

About this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO Help Brandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. ChatGPT, the AI language model, can provide helpful ti...

About this Episode: What does it take to change the brand in healthcare? Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges. Interested in learning more? Check out their website: https://www.piedmont.org About Douwe Bergsma : He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Gr...

About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics) Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more. Interested in learning more? Check out the following study: VisionEdge Marketing and the University of Texas at Dallas (L...

About this Episode: Do you know the similarities and differences between advertising and public relations? On this episode of The Backstory on Marketing, Guy Powell sits down with Andrea Pass, Owner of Andrea Pass Public Relations. As a public relations expert, Andrea Pass speaks on her experience in the PR field. She and Guy discuss the similarities and differences between advertising and PR and...

About This Episode:  Guy Powell sits down with Lauren Abernethy, Vice President, Marketing of Braves Development Company. They discuss marketing an experience versus marketing a product or brand. Responsible for the creation and implementation of the strategic marketing direction of The Battery Atlanta, Lauren has excellent insight into property marketing and marketing experiences . What are...

About This Episode:  CEO of Client Attraction Pros sits down with Guy to discuss his backstory on marketing, and his specialty: content. He explains how essential video content has become. Atiba touches on how valuable video content has become in regards to SEO, especially in a post-COVID world. He expresses the importance of understanding the customer's purchase journey. What are people Goog...

About This Episode:  On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. They discuss how the COVID-19 Pandemic induced technological transformation, influenced our culture, and changed the customer experience journey. David and Guy talk about how these shifts both challenge and create new opportunities for companies and...

About this Episode: On this episode of The Backstory on Marketing, Guy interviews Jo Ann Herold, CMO, Strategic Advisor, Adjunct Marketing Professor, Amazon Bestselling Author, and speaker. They discuss her backstory on marketing, the role empathy plays in leadership, overcoming perfectionism, and the importance of community involvement to your career and personal life. About Jo Ann Herold: Jo Ann...

About this Episode: In this episode of The Backstory on Marketing, Sharon Goldmacher expresses her insights regarding the future of digital marketing. She gives valuable information about The Metaverse, challenges marketers and public relations professionals face today, and the concept of combining traditional marketing with digital marketing. About Sharon Goldmacher: Sharon Goldmacher is a season...