The Backstory on Marketing and AI

About this Episode: Learn the value of soft skills in a complex data-driven world in this episode of The Backstory on Marketing with Kevin Hanegan. About Kevin Hanegan: Kevin is a senior leader who likes to use data and analytics to transform, innovate, and continuously improve organizations to make them the best they can be. His passion is the intersection of business, technology, learning, and p...

Passionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after thought leader. Both an author and speaker, Teresa has been quoted in leading publications like Harvard Business Review, USA Today, NPR, and Forbes on how businesses can succeed in our evolving digital marketplace. She speaks at numerous marketing eve...

About Joe: Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business development and marketing for Engauge. As Senior...

About Nick: Nick Schittone started his career in the music business, working for artist management companies responsible for artist relationships including Duran Duran and John (Cougar) Mellencamp, among other notable artists. From there, he joined a college television network start-up (CTN) as the Director of Programming where he worked with music labels, ESPN, Glamour Magazine, and His...

About Josh: Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultivate the highest quality user experience. &nbs...

About Tia: Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product...

About Natasha: Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community. Natasha developed and launched the predictive model CRM tool for consultants, The Profit Enhancer Analysis, in 2019. She was awa...

About Angela: As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith & Family – a leading destination for Uplifting Entertainment.    Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution, and CDM-focused...

About Cristina: Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunications, consumer electronics, agriculture, and building materials. She is passionate about branding and digital marketing and loves learning new things. Originally from Mexico, Cristina has lived in Georgia for the past 10 years and she's still lookin...

About Bill: Bill Franks is the Director of the Center for Statistics and Analytical Research at Kennesaw State University.  He is also an accomplished author in the data science space. He joins Guy to discuss the ethics of data science, the issues with analytic models, and how data informs decision-making to drive ROI. Links Guy’s Special Offer Find out More about ProRelevant Subscribe to Guy...

About Ethan: Ethan is the VP of Marketing for Placer.ai and loves helping businesses unlock the power of location analytics.  Prior to Placer, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President of Headline Media.  Ethan shares his expertise in applying location data to marketing research questions and business goals, especially for...

About Pete Kelso: Pete Kelso has worked in marketing and production for 20 years serving various roles, including as a program manager for Commonweatlth/McCann, Chevy account.  He is currently the Vice President of Agency Partnerships at FullThrottle, helping agencies develop a winning first-party data strategy for the cookie-less future.  He shares his expertise in locati...

About Jamie: Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at events around the globe. He is a contributor to many well-known publications including Inc., Entrepreneur, Business Insider, and Forbes.  He's a regular guest on CNN and HLN.  Jamie is the co-author of How to Make Money with Socia...