The Backstory on Marketing and AI

Artificial intelligence is changing the way marketers build products, optimize campaigns, and drive business growth. In this episode of Backstory on Marketing and AI , we explore why experimentation has become one of the most valuable competitive advantages in modern marketing. The discussion covers AI-powered experimentation, predictive analytics, conversion rate optimization, custom AI tools, an...

Artificial intelligence is changing how businesses operate, but implementing AI successfully requires much more than choosing the right tools. In this episode of Backstory on Marketing and AI , we explore why many AI projects fail and how organizations can build practical AI systems that deliver measurable business value. The discussion covers the importance of creating a strong marketing strategy...

AI and Marketing are evolving rapidly as search engines become increasingly powered by artificial intelligence. In this episode of Backstory on Marketing and AI, we discuss how businesses can improve visibility in AI search environments. The conversation explores authority building, entity optimization, AI enabled Market Research, and the importance of trust in digital marketing. Learn why structu...

Discover how AI and Marketing are reshaping PR workflows. This episode covers platforms like HARO and Connectively, showing how AI-enabled Market Research connects experts to journalists. Learn the balance between AI efficiency and human authenticity in pitches. Explore AI detection tools like Pangram and understand how PR credibility affects AI search results. Perfect for marketers, PR pros, and...

In this episode of Backstory on Marketing and AI , we explore how AI and Marketing are transforming campaign optimization, analytics, and creative strategy. The discussion covers how AI enabled Market Research helps marketers uncover insights faster, improve ad performance, and make smarter business decisions through real-time analysis. Learn how AI tools are helping marketing teams automate repor...

In this episode of Backstory on Marketing and AI, we discuss the future of digital advertising, consumer privacy, and AI enabled Market Research. The conversation explores how marketers use AI-driven targeting, consumer identity systems, and personalization tools to improve advertising performance. We also discuss: AI and Marketing trends Consumer privacy challenges Cookie consent fatigue Personal...

In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are changing the way enterprise companies approach growth, analytics, and customer intelligence. The conversation dives into how organizations are using AI enabled Market Research, workflow automation, and natural language analytics to improve decision-making and create measurable business outcomes. The discussio...

This episode explores the evolving world of AI and Marketing. Learn how AI enabled Market Research helps businesses grow faster and smarter. Key takeaways include: Why mastering one AI tool improves results How to build a memorable personal brand AI-driven prospecting strategies that stand out Aligning sales and marketing using automation The importance of consistent AI learning This discussion hi...

In this episode, we dive into AI's transformative role in marketing. Kate Parker from Transcend discusses how companies can leverage AI to improve personalization, target the right audiences, and drive revenue growth. With challenges around clean data and customer consent, Kate explains the steps organizations need to take to make AI a true value-add. She also shares how data fragmentation and reg...

AI and Marketing are transforming digital ecosystems. This episode explores zero-click search and declining traffic. Learn how AI enabled Market Research is changing decisions. Discover the importance of vector-ready content. Understand how AI models interpret and rank information. Explore how brands can stay visible in AI-driven environments. Key topics include: Zero-click search impact Declining...

This episode of The Backstory on Marketing and AI explores the future of SEO in an AI first world. The conversation focuses on what brands must do to stay visible as search behavior changes. Topics include: • How AI and Marketing are reshaping search strategy • Why organic ranking still matters for AI visibility • How structured content improves AI understanding • Why schema supports better search...

In this episode, we dive into the world of AI and marketing with Joshua Gould, CEO of The Big Word. Gould shares his experience of scaling his business through the use of AI, focusing on how AI can improve operational efficiency and customer experience. From AI-driven translation services to automating workflows, Gould explains how AI is not just a tool for innovation but a necessary component of...

Artificial intelligence is rapidly changing how companies approach marketing strategy. In this episode of The Backstory on Marketing and AI, we explore how organizations are adopting AI tools to improve marketing performance. The discussion focuses on how AI and Marketing are evolving together and how organizations can move beyond experimentation. One major theme is AI enabled Market Research. Com...

In this episode, we explore the convergence of AI and marketing. From AI-enabled market research to real-world examples of AI in action, we discuss the practical applications of AI in marketing. Learn how organizations are integrating AI to drive efficiencies, enhance marketing strategies, and improve ROI. Michelle Hamilton, an expert in AI transformation, shares her insights on how AI can be oper...

In this episode, we explore the growing influence of AI in marketing and its role in AI-enabled market research. Discover how AI is streamlining marketing efforts, from optimizing ad campaigns to improving customer targeting. Learn how businesses are adapting to AI-driven changes, including mobile optimization and creative testing. Ivan Janku of Digital Rocket Ads shares insights into using AI for...

Artificial intelligence continues to transform how businesses approach marketing strategy and customer research. In this episode of Backstory on Marketing and AI, we explore how AI enabled Market Research is helping companies gather deeper insights and make more data driven decisions. The discussion focuses on how structured testing systems and measurable data are improving product evaluations and...

Artificial intelligence is rapidly transforming how companies approach marketing strategy. In this episode of Backstory on Marketing and AI , we explore how organizations can combine AI and Marketing to build scalable growth engines. Many companies struggle with disconnected marketing tactics. These “random acts of marketing” create inconsistent results and unpredictable pipelines. This conversati...

AI and Marketing are evolving together at unprecedented speed. In this episode, we examine how large language models increase efficiency but also create homogeneity that reduces competitive differentiation. The conversation introduces Original Intelligence as a framework for measuring human originality against AI output. We discuss why AI enabled Market Research improves data processing but still...

AI and Marketing is evolving at unprecedented speed. Organic Google search traffic is declining, while AI search tools are gaining share. Brands must rethink how they approach visibility and discovery. AI enabled Market Research now relies on multiple signal layers. AI models gather insights from open platforms, digital PR, brand mentions, and structured website content. Discovery is no longer lim...

Healthcare organizations deliver exceptional clinical care, yet operational inefficiencies often remain hidden behind the scenes. In this episode of The Backstory on Marketing and AI, we explore how operational intelligence improves hospital efficiency through digitized workflows and structured data. AI must follow practical intelligence. Organizations must measure processes before optimizing them...

Amazon is entering a new era of AI-driven commerce. AI and Marketing now operate together in shaping visibility, personalization, and purchase behavior. In this episode, we explore how Amazon’s evolving algorithms reward conversion rate, velocity, and relevance in new ways. AI powered tools are transforming product discovery. Search results are becoming personalized. Customers receive recommendati...

AI and Marketing are redefining how brands compete and grow. This episode explores how agencies balance performance marketing with long-term brand investment. AI enabled Market Research is reshaping strategy development and improving decision frameworks. We examine attribution challenges in the zero-click landscape and why direct measurement has become more complex. While AI improves speed and per...

AI and Marketing are converging at an unprecedented pace. In this episode, we explore how predictive analytics, machine learning, and generative AI are reshaping AI enabled Market Research and marketing strategy. We discuss the importance of clean, privacy-first data systems and why ethical data design is essential for long-term trust. The conversation highlights incrementality measurement, full-f...

In this episode of The Backstory on Marketing and AI, we explore how Artificial Intelligence is reshaping marketing strategies. From SEO to market research, AI-driven tools are changing how businesses reach their audience. AI tools like ChatGPT and Perplexity are altering the landscape, making it essential for businesses to rethink their marketing strategies. In this episode, we discuss how AI imp...

In this episode of The Backstory on AI and Marketing, Craig McLuckie, CEO of Stacklok, delves into how AI is reshaping the marketing landscape. He explains how organizations can securely integrate AI agents with sensitive data systems, enabling smarter marketing actions without compromising security. Craig also shares insights on Stacklok’s innovative Model Context Protocol (MCP), which bridges th...