The Backstory on Marketing and AI

In this episode of The Backstory on Marketing and AI, we delve into the world of B2B marketing with Carlos Corredor, CEO of Condor Digital Services. Discover how AI is revolutionizing marketing strategies and helping businesses make data-driven decisions faster and more efficiently. Carlos discusses how AI-enabled market research is streamlining the marketing process, saving time, and increasing t...

In this episode, Jordan Dean Gordon of Pilothouse shares his expertise on the role AI is playing in the future of marketing and e-commerce. With 25 years of experience in digital marketing, Jordan explains how AI is lowering barriers for businesses to start and scale their e-commerce platforms, enhancing customer retention, and driving better ROI in email marketing. Learn how businesses can levera...

In this episode, Leah Nurik, CEO of Brandi, dives deep into how AI is reshaping the marketing landscape. Learn how generative engine optimization (GEO) is becoming a critical component for brands looking to increase their visibility in AI-driven search engines. Leah explains how content needs to be structured for AI engines, how brands can leverage AI to get better results, and the evolving digita...

This episode explores how AI is reshaping marketing automation, personalization, and customer-journey design. We discuss how email evolved from outbound blasts to a full 360-degree channel that supports acquisition, nurturing, and retention. Topics include: • How automation platforms unlock deeper personalization • Why AI enabled Market Research improves segmentation and content creation • How ema...

This episode explores how AI and Marketing are transforming the structure and performance of modern marketing teams. We discuss how organizations build frameworks to safely adopt AI, allowing teams to use powerful tools without increasing compliance risk. We also examine how AI enabled Market Research is raising the standard for insights and decision-making. The conversation highlights how AI cham...

In this episode of The Backstory on Marketing and AI , we explore how predictive SEO is transforming the way marketers plan, optimize, and measure brand visibility. Learn how AI enabled Market Research makes it possible to predict rankings before content goes live. Discover how digital twins of search engines reveal exactly what content needs to succeed. We also discuss how generative AI is reshap...

This episode explores the evolution of AI and Marketing and how today’s tools transform content creation, productivity, and research. We discuss the journey from early video production into modern AI workflows. You will learn how interest-based algorithms shape discovery and why TikTok, Instagram, and YouTube Shorts are rewriting the rules. We also look at how Reddit serves as a powerful early sig...

In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers understand people, communities, and emotional drivers. We discuss how AI enabled Market Research moves beyond surveys to uncover deeper motivations and hidden patterns in stories. You’ll learn how AI tools classify emotions, surface insights, and help brands build more meaningful connections w...

In this episode, we discuss how AI is revolutionizing reputation management and market research. Discover how AI-driven tools help brands enhance their online reputation, improve consumer trust, and boost their visibility in search engines. Industry experts DJ Sprague and Scott Brandley from Shopper Approved share insights on the power of reviews, Q&A tools, and leveraging social proof to domi...

In this episode of The Backstory on Marketing and AI , we explore how ethics intersect with AI and marketing. Discover the importance of transparency, responsibility, and trust when implementing AI-enabled market research and automation strategies. Guest expert Dayna Guido, a seasoned mental health professional and ethics trainer, introduces her Ethical Courage Decision-Making Model —a framework t...

In this episode of The Backstory on Marketing and AI , discover how artificial intelligence is transforming the financial services industry. WealthFeed’s AI-driven platform empowers advisors to identify ideal clients, automate outreach, and maintain compliance. We explore how AI-enabled market research allows advisors to personalize marketing, strengthen relationships, and deliver better ROI. The...

In this insightful episode, we explore how AI is transforming marketing strategies for efficiency, growth, and creativity. JP Carter from System Pavers discusses their journey from traditional marketing methods to integrating AI technologies for better campaign development, segmentation, and content creation. By leveraging AI-powered tools, System Pavers can now optimize their marketing efforts at...

In this episode of The Backstory on Marketing and AI , we explore how AI and Marketing are evolving beyond automation. Discover how AI-enabled intelligence is transforming how brands connect with customers and make smarter business decisions. Topics include: • The shift from search to problem-solving with LLMs. • How small businesses can start integrating AI today. • Why marketing is the best entr...

AI and Marketing are reshaping how businesses operate and grow. In this episode of The Backstory on Marketing and AI , we explore the role of revenue operations, automation, and AI enabled Market Research. Learn how companies can move beyond founder-led sales and create scalable, repeatable revenue engines. Discover why recurring revenue is essential for long-term business growth. We also explore...

AI and Marketing are reshaping industries at lightning speed. In this episode of The Backstory on Marketing and AI , we dive deep into how AI is transforming workflows, advertising, and education. We explore the DRIVE-F framework that empowers professionals to interact with AI effectively. Learn why providing direction, defining roles, and focusing on emotional resonance are critical when leveragi...

AI is changing marketing at lightning speed. In this episode of The Backstory on Marketing and AI , we explore how AI enabled Market Research is disrupting digital strategies and reshaping industries. Key themes include: How AI accelerates research and campaign design Why adding humanity to AI content matters Navigating HIPAA compliance in healthcare marketing Strategies for positioning agencies i...

Artificial Intelligence is no longer a futuristic idea—it’s here, and it’s transforming marketing. In this episode of The Backstory on Marketing and AI , we explore how AI and Marketing intersect to reshape strategy, personalization, and growth. We dive into AI enabled Market Research , showing how businesses can use data-driven insights to predict customer behavior, optimize campaigns, and innova...

This episode of The Backstory on Marketing and AI explores how artificial intelligence is changing marketing strategy and execution. Key topics include: AI enabled Market Research Forecasting ROI before spending Omnichannel marketing strategies The role of human creativity alongside AI Real-world campaign lessons We discuss how AI tools optimize ad performance, predict costs, and reduce time-consu...

In this episode of The Backstory on Marketing and AI, we explore how AI is revolutionizing post-sale customer experiences. Discover how brands can use AI and Marketing to reduce churn, drive loyalty, and deliver personalized journeys. Learn why the ownership experience is more than unboxing—it’s about ongoing engagement, care, and usage. We discuss: How AI enabled Market Research creates personali...

In this episode of The Backstory on Marketing and AI , we explore how AI and Marketing combine to transform business growth. Learn how AI enabled Market Research drives smarter decisions, efficiency, and scale. Key topics include: Why AI is a force multiplier for marketers. The complexity paradox and risks of automating bad processes. How entrepreneurs should start small before scaling. The import...

In this episode of The Backstory on Marketing and AI , we dive into how AI and Marketing combine to help businesses grow. Learn how AI enabled Market Research powers smarter decisions and bridges the gap between sales and marketing. We explore how AI systems automate lead qualification, appointment setting, and customer engagement while maintaining empathy and human connection. Discover the role o...

In this episode of The Backstory on Marketing and AI , we explore how AI and Marketing are transforming the future of e-commerce. Discover how AI enabled Market Research is helping companies build smarter customer segments, optimize messaging, and improve conversions. We discuss: How AI powered analytics connect surveys, reviews, and Shopify data into actionable insights. Why Artificial Engine Opt...

AI is changing how marketers measure campaigns and scale growth. In this episode of Backstory on Marketing and AI , we dive into attribution, frameworks, and customer acquisition. Discover how Wicked Reports uses first-party data to track real conversions. Learn why cold traffic measurement is critical for sustainable growth. Understand why ad platforms exaggerate results and how AI enabled Market...

In this episode of the Backstory on Marketing and AI, Mark Donnigan, a virtual CMO, shares his insights into how AI is changing the marketing landscape for B2B startups. Mark discusses the importance of small teams using AI tools to scale quickly and efficiently. He dives into the role of AI in content generation, the future of marketing, and how businesses can leverage AI to drive revenue. Click...

Sameer Narkar, CEO of Konnect Insights, discusses how AI is revolutionizing the marketing landscape. From social listening to competitive benchmarking, Sameer explains how AI tools are empowering brands to optimize their marketing strategies and customer experience. Discover how Konnect Insights helps brands securely analyze data from multiple channels while staying ahead in the competitive market...