The Backstory on Marketing and AI

In this episode of The Backstory on Marketing and AI , we discuss how AI is reshaping the marketing landscape, particularly in market research. John Long of Thynk.ai provides insights on how businesses can leverage AI to drive growth, improve customer experience, and optimize sales processes. We dive into the practical applications of AI in lead generation, customer service, and HR, and address co...

This episode of The Backstory on Marketing and AI explores how AI enabled Market Research and influencer automation are reshaping marketing. Our guest from Stack Influence shares how micro and nano influencers outperform celebrities by creating authentic connections and driving higher conversions. We cover: Why micro and nano influencers deliver stronger ROI How AI analyzes profiles, automates com...

In this episode of The Backstory on Marketing and AI , we explore how AI enabled Market Research is reshaping project management and beyond. Most large projects today suffer from cost overruns and delays. AI is providing a solution by forecasting risks, automating reporting, and enabling smarter scheduling. From construction to utilities and data centers, companies are leveraging AI to transform t...

AI is reshaping the marketing landscape. In this episode of The Backstory on Marketing and AI , we explore how AI enabled Market Research empowers companies to replace guesswork with clarity. Ground Control Research has developed Telemetry, a service that provides AI powered insights to guide strategy. From defining the right target market to refining creative briefs, businesses discover how to cu...

In this episode, Jon Gilham discusses how AI is changing the landscape of content marketing. He talks about Originality.ai, a tool that helps marketers detect AI-generated content, optimize readability, and ensure fact-checking. Jon shares insights into how marketers can use AI responsibly and avoid AI-generated spam in their content. From plagiarism checks to editorial compliance, Jon explains th...

AI and Marketing are reshaping how companies engage with customers. In this episode of the Backstory on Marketing and AI, we dive into how customer experience (CX) and AI-enabled Market Research create real-world business impact. Key topics include: Why personalization at scale is essential. How startups fail without product-market fit. The importance of customer journey mapping. Legal challenges...

In this episode of The Backstory on Marketing and AI , we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment. Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—without needing big budgets. Topics include: · &nb...

In this episode of The Backstory on Marketing and AI , discover how AI is accelerating revenue growth for marketing and sales teams alike. We explore how Catalyst Marketing made a bold pivot to become an AI-enhanced growth marketing agency—and how it’s paying off. Topics covered: ·      Why prompt engineering matters ·      Real use cases...

In this episode of The Backstory on Marketing and AI , we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection. You'll learn: ·      How to avoid shallow automation strategies ·      The power of podc...

In today’s saturated content environment, brands aren’t short on content—they’re short on connection. In our latest Backstory on Marketing and AI episode, we dive into how B2B companies are using AI to build better stories and smarter videos. Video is one of the most effective mediums for generating trust and engagement. But video creation comes with complexity—scripts, visuals, audio, pacing. Tha...

In this episode of The Backstory on Marketing and AI , we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying influencers hidden within your customer base, enabling personalized, scalable outreach using real-time data and automation. Learn how AI-powered platforms reduce wasted spend on unresponsive influencer gifting campaigns, increas...

In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines. Boobesh walks us through real-world applications across...

In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction. Satej explains how their platform integrates design, brief...

In this episode of The Backstory on Marketing and AI , Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience in conversational AI, Peter breaks down the practical and philosophical challenges businesses face in today’s AI-saturated landscape. From building chatbot systems for enterprises like Walmart to launching his consultancy,...

This episode of The Backstory on Marketing and AI features John Gargiulo, co-founder of Airpost.ai, as he discusses the future of AI-driven advertising and the role of creativity in the age of automation. From user-generated content to instant video ad creation, John shares how Airpost is reshaping DTC growth through technology. Discover how AI can both replace and amplify human creativity—and wha...

In this episode of The Backstory on Marketing and AI , we explore how AI is being embedded in every step of the creative process—from ideation and transcription to video post-production. Our guest is the Executive Video Director of Ammunition, an award-winning Atlanta-based advertising agency. With tools like Midjourney, ChatGPT, and Runway, Ammunition is producing faster and more emotionally reso...

In this episode of The Backstory on Marketing and AI , we explore how AI transforms startups from idea to execution. David Hirschfeld, founder of Tekyz, shares his Launch First methodology—a system for using AI to find product-market fit before development even begins. David explains how AI-powered workflows reduce failure risk, speed up iteration cycles, and improve personalization in outreach. L...

In this episode of The Backstory on Marketing and AI , we sit down with Andreas Duess, co-founder of 6 Seeds Consulting, to explore how artificial intelligence is revolutionizing the world of consumer research. From reducing the failure rate of CPG product launches to building synthetic personas based on behavioral data, Duess offers a fascinating look at the future of marketing. You’ll learn: ·&n...

In this episode of The Backstory on Marketing and AI , we explore how AI search tools like ChatGPT and Perplexity are revolutionizing how customers discover and engage with brands. From optimizing for conversational language to updating your website’s technical structure, marketers must adapt quickly. You'll hear expert insights on: ·      How AI search differs from t...

In this episode of The Backstory on Marketing and AI , we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from Far Beyond Marketing shares how her proprietary "4 Cs" framework—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—helps business owners build smart, scalable strategies. Learn how to align yo...

In this episode of The Backstory on Marketing and AI , we explore the collision of AI and SEO with HelloSEO’s founder. With over a decade of experience, she shares how AI-enabled market research is transforming how marketers approach digital visibility—and what still can’t be replaced by machines. Discover: ·      Why human expertise still matters in SEO ·  ...

In this episode of The Backstory on Marketing and AI , we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how the evolution of generative tools is reshaping the design and marketing world. From the rise of video AI in 2025 to the ethical questions around copyright and content quality, this episode covers: ·    &n...

In this episode of The Backstory on Marketing and AI , we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team increased blog traffic by 160% and improved social media engagement by 90% by integrating AI into their content and social workflows. Discover how AI-enabled Market Research powers better decision-making, the best ways to overco...

In this episode of The Backstory on Marketing and AI , we spotlight an AI-native advertising platform that’s reshaping how marketers approach media buying and personalization. Learn how NextRoll powers over 150 billion buyer predictions daily and helps marketers optimize spend across web, social, CTV, and more. Discover how AI-enabled market research and predictive analytics are giving brands full...

In this powerful episode of The Backstory on Marketing and AI , we explore how Tipton-Franklin is transforming modern marketing with the help of cutting-edge AI tools. Angela Tipton and Travis Franklin share their unique journey from biotech and agriculture to strategy and tech-driven marketing. They break down the role of platforms like Gemini, ChatGPT, Hype AI, and Blow Potato in enhancing conte...