The Backstory on Marketing and AI

In this episode of The Backstory on Marketing and AI , we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who reveals how his company uses AI to forecast demand, optimize marketing, and stay competitive in a changing digital landscape. You’ll learn: How TikTok and influencer-driven algorithms are replacing traditional media in boo...

In this episode of The Backstory on Marketing and AI , we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We uncover how a purpose-built AI marketing OS can empower teams to generate insights, test creative, track cultural shifts, and optimize campaigns—all through agentic AI and LLMs trained on brand-specific logic. This conversati...

In this episode of The Backstory on Marketing and AI , host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark Bite Method , a top-selling book that guides CMOs and marketing directors on how to build powerful digital strategies. Nick opens up about how his agency dove headfirst into AI to stay ahead—using tools like Jasper for co...

In this episode of The Backstory on Marketing and AI , host Guy Powell chats with Kyle Hamilton, founder of The Birr Agency, about his unique path from hotelier and international photographer to digital marketing expert and AI advocate. Kyle shares how necessity pushed him to explore AI during a staffing crunch—and how tools like ChatGPT, Claude, and Gemini helped him scale his agency's content ou...

In this compelling episode of The Backstory on Marketing and AI , host Guy Powell talks with Upton Rand, founder of Gay Men’s Field Guide, author of Urban Adventures and Gay Campgrounds , and a true innovator in the intersection of creativity, connection, and technology. Upton reveals how AI didn’t just help his business—it became an integral part of it. From launching his books to designing ads,...

In this episode of The Backstory on Marketing and AI , host Guy Powell sits down with Andrei Oprisan and Sam Mallikarjunan from Agent.ai to explore how AI-enabled market research is transforming marketing, sales, and customer experience. 🔹 How AI is reshaping sales & marketing 🔹 The role of AI agents in automation & personalization 🔹 Why data is the ultimate differentiator 🔹 The future...

AI is revolutionizing marketing, but how can businesses leverage it effectively? In this episode of The Backstory on Marketing and AI , Chris Singel, founder of Delta Digital , shares his insights on AI-enabled market research, content automation, and human-AI collaboration . Chris reveals how AI helped him write a book in just 12 minutes and how brands can use AI to streamline workflows, optimize...

How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI , Melissa Reeve , co-founder of Marketing Frontier , shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes. Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizatio...

How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI , host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how AI acts as a force multiplier in product marketing...

In this episode of The Backstory on Marketing and AI, Guy Powell interviews Jim Matuga, founder of Interaction Media and creator of Story Maker. They explore how AI is revolutionizing marketing, much like the spreadsheet transformed accounting. Discover how CMOs and marketing leaders can harness AI-driven storytelling and generative AI to enhance brand narratives, automate content creation, and ga...

Join us in a thought-provoking conversation with Corey Morris, Founder and CEO of Voltage, and the KCDMA 2019 Marketer of the Year. In this episode, Corey, also an accomplished author of the "Digital Marketing Success Plan," dives into how businesses can gear up for the global market using AI and what the future holds for AI in marketing. Corey explores the pivotal moment for AI in marketing, disc...

Join us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid, as businesses face a more recessionary environmen...

Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he delves into the realms of digital strategy, emergi...

In this must-watch episode, we delve into the turbulent world of Direct-to-Consumer (DTC) brands with Hal Smith, the visionary behind H Street Digital. As many DTC brands face a daunting landscape characterized by dwindling venture funding, soaring costs, and digital advertising hurdles, Hal provides a masterclass on how some brands not only survive but thrive under these conditions. Join us as Ha...

Join us in this captivating episode as Faruk Heplevent, a master of car photography and founder of The Scope, delves into his illustrious career and the transformative shift from traditional photography to cutting-edge CGI technology. Discover how Faruk's innovative venture, Scope City, is reshaping the automotive industry by providing customizable urban backdrops for digital vehicles, leveraging...

Unlock the secrets to high-performance team leadership with authors Teresa Caro and Megan Barney in this exclusive episode titled "What is Your Purpose Playbook?" Dive deep into the critical elements of creating a driven and successful team in today's challenging work environment. In our discussion, Teresa and Megan explore the core themes of their book, "The Purpose Playbook," a vital companion t...

Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising. What's Really Happening with Third-Party Cookies? Jeff Greenfield brings his insights into t...

Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses. In this episode, we explore the significant impacts of AI on marketing departments and the...

Join us in this episode as we explore the profound impact of artificial intelligence on the marketing world with Georgios Grigoriadis, a seasoned expert in AI and the digital landscape. Georgios shares his insights on how AI is not just a tool but a transformative force that is reshaping marketing and altering our daily lives and functionalities. In this discussion, Georgios challenges us to rethi...

How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators. In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up as essential tools to manage and leverage consume...

Join us in this thought-provoking episode as we explore the evolving role of AI in the world of copywriting with the esteemed Nick Usborne, an expert in online copy and content writing. As AI continues to permeate various sectors, its impact on copywriting is undeniable, offering both challenges and opportunities for marketers and writers alike. In this interview, Nick dives deep into how AI is re...

In this insightful episode, we sit down with Robert Plotkin, a distinguished AI patent lawyer renowned for his expertise in the legal intricacies of AI technologies and patents. As we delve into the intersection of artificial intelligence, legal frameworks, and marketing, Robert shares his unique perspective on what will drive AI's evolution in the coming years. According to Robert, while software...

Join us in this enlightening episode as we go into the transformative world of AI and its profound impact on the job market with the esteemed Kevin Surace, a Silicon Valley icon known for his expertise in generative AI applications and impacts. As a celebrated innovator, serial entrepreneur, and a dynamic speaker, Kevin brings a wealth of knowledge and insights on how AI is reshaping industries, a...

This week on our podcast, we delve into the fascinating intersection of marketing, AI, and the indispensable element of humanity with John Miller, a seasoned expert from Scribewise specializing in B2B marketing strategies. John believes that the future of marketing and AI hinges on our ability to infuse more humanity into technology – understanding not just what content people like, but how to mak...

Join us for a captivating episode titled "What Are the Three Keys to Marketing Success with AI and Chat GPT?" featuring the remarkable AJ Amyx. Hailed as a best-selling author and recognized by Hubspot as one of the top coaches globally, AJ brings over a decade of rich coaching experience to the table. Despite his youthful appearance (born in 1985), AJ's diverse persona as a 3/5 Manifesting Genera...