The B2B Marketing and PR podcast

Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed 29.11.2024 4:54 ↓

Full text: https://www.swordandthescript.com/2023/08/terms-of-the-deal/

Episode 52: Brand PLUS demand marketing beats brand VERSUS demand 26.11.2024 7:23 ↓

Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/brand-versus-demand-marketing

Episode 53: A short, simple and specific case for more content, not less 22.11.2024 2:53 ↓

Full text: https://www.swordandthescript.com/2024/02/more-content-not-less/

Episode 51: A secret marketing and PR superpower that isn't another lesson from the election] 19.11.2024 3:50 ↓

Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/marketing-and-pr-superpower

Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play 15.11.2024 8:41 ↓

Full text with links to the underlying sources: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/

Episode 49: News from PR software vendors is slowing [PR Tech Sum 59] 12.11.2024 8:35 ↓

Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/pr-software-slowing/

Episode 47: Build marketing and PR programs rather than merely executing campaigns 05.11.2024 7:21 ↓

Full text: https://www.swordandthescript.com/2024/10/marketing-programs/

Episode 48: Financial analysts say marketing is an investment, not a cost 01.11.2024 5:50 ↓

Full text with links to the underlying resource: https://www.swordandthescript.com/2020/03/marketing-and-pr-budget/

Episode 45: Study finds B2B marketing is more reliant on gated content 29.10.2024 7:00 ↓

Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/marketing-gated-content/

Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play 25.10.2024 9:03 ↓

Full text with links to the underlying sources mentioned: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/

Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and comms 22.10.2024 17:45 ↓

Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/edelman-generative-ai/

Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experience 15.10.2024 5:02 ↓

Full text with links to the underlying resoruces mentioned: https://www.swordandthescript.com/2024/10/cx-churn/

Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025 11.10.2024 5:01 ↓

Full text with links to the mentioned resources: https://www.swordandthescript.com/2023/10/b2b-marketing-budget-as-a-percentage-of-revenue/

Episode 41: Behavioral science tips for getting the sales team to use content marketing makes 10.10.2024 8:42 ↓

Full text of this post with links to the underlying resources: https://www.swordandthescript.com/2023/05/b2b-marketing-sales-team/

Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relations 08.10.2024 10:13 ↓

Full text with links to resources mentioned: https://www.swordandthescript.com/2024/10/generative-ai-public-relations/

Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customers 03.10.2024 9:40 ↓

Full text: https://www.swordandthescript.com/2021/06/b2b-marketing-writers/

Episode 39: Solid advice for for building customer references in B2B tech 01.10.2024 14:04 ↓

Full text: https://www.swordandthescript.com/2024/09/customer-references/

Episode 37: Audience identification is always the first step for all marketing and communications 26.09.2024 2:00 ↓

Full text: https://www.swordandthescript.com/2023/09/audience-identification/

Episode 35: 7 B2B marketing ideas that people in the trenches say are working in right now 24.09.2024 8:09 ↓

Full text: https://www.swordandthescript.com/2024/09/ideas-b2b-marketing/

Episode 36: The false consensus effect: You are NOT your target audience 19.09.2024 2:11 ↓

Full text: https://www.swordandthescript.com/2022/01/false-consensus-effect/

Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider 17.09.2024 7:52 ↓

Full text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/

Episode 32: Influencers that turn off social media comments aren’t very influential, finds study 10.09.2024 9:21 ↓

Full text with links to the underlying sources: https://www.swordandthescript.com/2024/09/influencers/

Episode 33: After you earn news coverage, you should do these 12 things with your placement 06.09.2024 12:30 ↓

Full text: https://www.swordandthescript.com/2018/01/amplify-media-mention/

Episode 31: Is shrinkflation a thing in B2B SaaS? Maybe. 03.09.2024 3:48 ↓

Full text + links: https://www.swordandthescript.com/2024/08/b2b-shrinkflation/

Episode 29: How do marketing budget cuts affect the sales cycle? 27.08.2024 5:08 ↓

Full text: https://www.swordandthescript.com/2024/08/b2b-sales-cycles-grow-longer/