The B2B Marketing and PR podcast

Episode 79: The surprising reason marketing leaders and CMOs get fired 01.04.2025 4:27 ↓

Full text: https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/

Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication 28.03.2025 4:36 ↓

Full text with links to the underlying resources: https://www.swordandthescript.com/2022/02/goldfish-attention-span/

Episode 77: It's the setbacks make a good business story, not the successes 25.03.2025 2:22 ↓

Full text of this post: https://www.swordandthescript.com/2025/03/makes-a-good-business-story/

Episode 76: This report on sales messaging might turn B2B marketing upside down 18.03.2025 9:01 ↓

Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/sales-messaging/

Episode 75: 3 Simple Tips for Getting Better Coverage of Your Surveys 14.03.2025 5:56 ↓

Full text of this post: https://www.swordandthescript.com/2022/06/coverage-surveys/

Episode 74: Demand generation marketers increasingly seeks to build trust 11.03.2025 7:13 ↓

Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/demand-generation-build-trust/

Episode 73: It’s the Subscribed Audience! Marketing content is NOT the same thing as content marketing 07.03.2025 16:09 ↓

Full post with links to the underlying resources: https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/

Episode 72: Is B2B marketing trying too hard? 04.03.2025 6:27 ↓

Full post with links to the underlying resources: https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/

Episode 71: Building a media list for PR is a strategic research process [contrarian view] 25.02.2025 5:46 ↓

Full text of this post with links to the sources cited: https://www.swordandthescript.com/2025/02/building-media-list-pr/

Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media 21.02.2025 8:16 ↓

Full text with links to underlying resources: https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/

Episode 69: How can PR and communicators 'pitch' an LLM? 18.02.2025 7:14 ↓

Full text of this post and links to the underlying resources: https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/

Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters 11.02.2025 2:59 ↓

Full text: https://www.swordandthescript.com/2025/02/relationships-with-journalists/

Episode 67: What Makes Marketing and PR so Hard 07.02.2025 1:15 ↓

Here's the tech version of this post: https://www.swordandthescript.com/2021/06/marketing-hard/

Episode 66: Are LLMs becoming the new front page for public relations? 03.02.2025 4:15 ↓

Link to the text version: https://www.swordandthescript.com/2025/01/llms-new-front-page/

Episode 65: The foundations of "storytelling" are universal across history and culture 31.01.2025 5:46 ↓

Text version with links to the underlying sources: https://www.swordandthescript.com/2023/05/b2b-marketing-storytelling/

Episode 64: Professional development ideas that PR and comms pros can start today 28.01.2025 29:13 ↓

Full text: https://www.swordandthescript.com/2025/01/professional-development-pr-comms/

Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing 24.01.2025 2:26 ↓

Full post: https://www.swordandthescript.com/2016/12/repurpose-content-marketing/

Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run 21.01.2025 10:42 ↓

Link to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/

Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFO 14.01.2025 17:58 ↓

Full text with links to the underlying resources mentioned: https://www.swordandthescript.com/2025/01/marketing-comms-measurement/

Episode 60: What staying "on message" really means 10.01.2025 2:15 ↓

Full text: https://www.swordandthescript.com/2020/09/staying-on-message/

Episode 59: Your response to negative business reviews count as much as the review Itself 20.12.2024 2:07 ↓

Full text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/

Episode 58: 38 marketing and comms predictions for 2025 17.12.2024 46:11 ↓

Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/

Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor 13.12.2024 5:12 ↓

Full text: https://www.swordandthescript.com/2021/10/complimenting-competitors/

Episode 56: PR Tech Sum 60: New products and problems across PR software land 10.12.2024 17:45 ↓

Full text: https://www.swordandthescript.com/2024/12/pr-software-land/

Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025 03.12.2024 5:30 ↓

Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/