Frank Strong

The B2B Marketing and PR podcast

Business EN ↓ 155 episodes

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

Author

Frank Strong

Episodes

Episode 154: Legal, finance and procurement make for break B2B vendor deals 07.07.2026 6:30

Text version of this post: https://www.swordandthescript.com/2026/06/legal-finance-procurement-b2b-marketing/

Episode 153: WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders 23.06.2026 6:38

Text version of this episode with links to the resources mentioned: https://www.swordandthescript.com/2026/06/revenge-of-the-publicists/

Episode 152: The growing problem of "no comment" and how it lets others shape public opinion 16.06.2026 6:15

Text version of this post with links to the cited resoruces: https://www.swordandthescript.com/2026/06/no-comment-perception/

Episode 151: A seed to fix the growing public relations problem for AI companies 09.06.2026 11:00

Text version of this post: https://www.swordandthescript.com/2026/06/public-relations-problem-ai/

Episode 150: Does AI visibility provide PR with third-party validation? 02.06.2026 4:35

Text version of this post: https://www.swordandthescript.com/2026/05/ai-third-party-validation/

Episode 149: Should PR accept an interview with a publication that has a small audience? 26.05.2026 3:57

Text version of this episode: https://www.swordandthescript.com/2026/05/interview-small-audience/

Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed? 19.05.2026 4:46

Text version of this episode: https://www.swordandthescript.com/2026/05/b2b-tech-close-a-deal/

Episode 147: The delay between gated content download and consumption 08.05.2026 9:07

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2026/04/gated-content-consumption/

Episode 146: What journalists say about PR follow-up pitches 05.05.2026 9:36

Text version of this post, with links to the cited resoruces: https://www.swordandthescript.com/2026/04/follow-up-pr-pitches/

Episode 145: Survey of reporters: 9 in 10 journalists say they delete these PR pitches 28.04.2026 11:08

Text version of this post with links to underlying resources: https://www.swordandthescript.com/2026/04/journalists-pr-pitches/

Episode 144: The economic outlook for marketing from the latest CMO survey 21.04.2026 17:16

Text version of this post: https://www.swordandthescript.com/2026/04/economic-outlook-marketing/

Episode 143: Signal AI acquires Memo for readership data [PR tech sum no. 64] 14.04.2026 7:45

Text version of this post - with links to cited resources: https://www.swordandthescript.com/2026/03/signal-ai-acquires-memo/

Episode 142: AI-generated content performs poorly in organic search [study] 07.04.2026 7:45

Text version of this post: https://www.swordandthescript.com/2026/03/ai-generated-content/

Episode 141: 10 things PR teams need from clients to do good work 24.03.2026 8:53

Text verison of this post: https://www.swordandthescript.com/2026/03/good-pr-work/

Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence 17.03.2026 11:59

Text version of this post: https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/

Episode 139: There’s little tolerance for mistakes in business, which is also a mistake 10.03.2026 3:25

Text version of this post can be found here: https://www.swordandthescript.com/2026/03/business-mistake/

Episode 138: Cliff notes to 3 different “State of PR” survey reports 03.03.2026 10:10

Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream

Episode 137: The end of self-aggrandizing listicles in search and AI 24.02.2026 3:36

Here's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/

Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle 17.02.2026 5:14

The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/

Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey] 10.02.2026 10:27

Here's the text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/02/top-pr-priorities/

Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward 03.02.2026 5:15

Here's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/

Episode 133: Study quantifies the value of reputation 27.01.2026 4:31

Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/ And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

Episode 132: Top objective: B2B marketers want media coverage at events 19.01.2026 10:23

Here's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/

Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrust 13.01.2026 13:18

Text version of this post: https://www.swordandthescript.com/2026/01/trust-signals-pr/

Episode 130: Corp comms in the era of distrust 06.01.2026 3:18

Text version of this post (on LinkedIn) and here are the year-end summary posts I mention in this episode. 10 PR blog posts that summarize the state of comms in 2025 The top B2B marketing blog posts that sum up trends from 2025 An easy-to-read review of 17 B2B marketing studies summarizing 2025