The B2B Marketing and PR podcast

Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025 22.07.2025 12:26 ↓

Full post with links to the cited sources: https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/

Episode 103: Marketing to be measured rather than marketing to pursuade 14.07.2025 2:47 ↓

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/07/marketing-measurement-persuasion/

Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences 11.07.2025 8:08 ↓

Text version of this post: https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/

Episode 101: Reducing marketing employee turnover can improve marketing performance 08.07.2025 9:08 ↓

Full text of the post with a link to the the study: https://www.swordandthescript.com/2025/06/marketing-employee-turnover/

Episode 100: The B2B marketing playbook must shift from tricks to education 01.07.2025 4:44 ↓

Full post with links to the resoruces and statistics mentioned: https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/

Episode 99: Marketers without authority to get stuff done leads to marketing without accountability 27.06.2025 6:04 ↓

Full text of this post: https://www.swordandthescript.com/2017/07/marketing-accountability/

Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing 24.06.2025 5:13 ↓

Full text with links to the underlying resource mentioned: https://www.swordandthescript.com/2025/06/gated-content-benchmarks/

Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations? 20.06.2025 7:28 ↓

Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/

Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62] 17.06.2025 10:02 ↓

The PR technology summary (PR tech sum) reviews all the news coming out of the PR software vendors once quarter. Here's a link to the full post with links to the underlying resources: https://www.swordandthescript.com/2025/06/pr-software-chatbots/

Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing 03.06.2025 9:33 ↓

Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/

Episode 94: A Decision Matrix for Getting Reviews and Approvals Done 30.05.2025 8:06 ↓

Full text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/

Episode 93: Another survey of CMOs shows hope for marketing budgets 27.05.2025 3:55 ↓

Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/

Episode 92: PR advice for those open letters and those marked up responses 20.05.2025 1:58 ↓

Full text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/

Episode 91: B2B marketers focused on long term tend to outperform the competition 16.05.2025 5:20 ↓

Full text with a link to the underlying study: https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/

Episode 90: CMO survey says marketing budgets are recovering 13.05.2025 6:35 ↓

Full text, links to sources and graphics here: https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/

Episode 89: B2B marketers are dissatisfied with their own content 09.05.2025 11:36 ↓

Full text and links to resources: https://www.swordandthescript.com/2020/11/b2b-marketers-content/

Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks 06.05.2025 6:26 ↓

Full text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/

Episode 87: The coverage PR earns may have a bigger influence on SEO than backlinks 02.05.2025 6:27 ↓

Full text with links to the quotes and presentation cited: https://www.swordandthescript.com/2021/02/pr-coverage-seo/

Episode 86: 10 statistics that drive home why business needs to refocus on trust 28.04.2025 9:49 ↓

Full text with links to the cited studies: https://www.swordandthescript.com/2025/04/trust-statistics/

Episode 85: When you finally achieve thought leadership, don’t let it slip away 25.04.2025 5:47 ↓

Full text of this post: https://www.swordandthescript.com/2021/04/b2b-thought-leadership-2/

Episode 84: Not just seen, but believed: trust is the new mandate for marketing and comms 22.04.2025 3:55 ↓

The text version of this post links to the sources cited and displays many charts that help visulize the data mentioned: https://www.swordandthescript.com/2025/04/trust-mandate-marketing-comms/

Episode 83: Why “Disruption” is a weak message for B2B Marketing 18.04.2025 2:15 ↓

Text version of this post: https://www.swordandthescript.com/2021/08/disruption-b2b-marketing/

Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search 15.04.2025 5:46 ↓

Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/

Episode 81: Want content to be shared? Use Creative Commons instead of a copyright 11.04.2025 4:04 ↓

Full text with links to Creative Commons license options: https://www.swordandthescript.com/2022/01/copyright-marketing-content/

Episode 80: Move over mouse and keyboard, chatbots are the new interface for PR software [PR tech sum no. 61] 08.04.2025 13:42 ↓

Full text with links to the underlying resources: https://www.swordandthescript.com/2025/04/chatbots-pr-software/