The B2B Marketing and PR podcast

Episode 30: The marketing person you replaced was probably a hot mess 21.08.2024 3:45 ↓

Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a multifaceted process the military calls a “relief in place” and a “transfer of authority.” This was done so the troops leaving, could show the troops coming in, how to get things done safel...

Episode 28: Here's a handful of creative B2B marketing ideas 21.08.2024 14:20 ↓

Full text: https://www.swordandthescript.com/2024/08/creative-b2b-marketing/

Episode 27: Do we need verified badges for press releases? 21.08.2024 11:20 ↓

Text version: https://www.swordandthescript.com/2024/08/verified-press-releases/

Episode 26: PR professionals say consumers trust social media more than traditional news 06.08.2024 8:01 ↓

Full text: https://www.swordandthescript.com/2024/07/trust-social-media/

Episode 25: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters 30.07.2024 13:02 ↓

Full text: https://www.swordandthescript.com/2024/07/pr-tips/

Episode 24: B2B marketing statistics that sum up 2024 so far 23.07.2024 13:33 ↓

Full text of this post: https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/

Episode 23: Journalism statistics from a survey of 3,000 reporters that PR pros ought to know 16.07.2024 10:33 ↓

Full text: https://www.swordandthescript.com/2024/07/journalism-statistics-pr/

Episode 22: Farewell, Burrelles [PR Tech Sum 56] 09.07.2024 14:23 ↓

Full text: https://www.swordandthescript.com/2024/07/farewell-burrelles-pr-tech-sum-56/

Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong” 09.07.2024 5:12 ↓

Text verison: https://www.swordandthescript.com/2024/06/wrong-b2b-marketing/

Episode 20: Explaining why the B2B SaaS sector is sluggish right now 21.06.2024 15:00 ↓

Full text: https://www.swordandthescript.com/2024/06/b2b-saas

Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms? 17.06.2024 12:48 ↓

Full text: https://www.swordandthescript.com/2024/06/internal-comms-tech/

Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years; 17.06.2024 11:48 ↓

Full post: https://www.swordandthescript.com/2024/06/burrelles-shutters/

Episode 14: CMOs attribute success to marketing talent 17.06.2024 5:28 ↓

Full text: https://www.swordandthescript.com/2024/05/marketing-talent/

Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies 17.06.2024 10:29 ↓

Full text: https://www.swordandthescript.com/2024/05/cmo-spending/

Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts 17.06.2024 6:42 ↓

Full text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/

Episode 17: The struggle to be different in B2B marketing 17.06.2024 1:52 ↓

Full text: https://www.swordandthescript.com/2024/06/b2b-marketing-struggle/

Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from? 10.05.2024 6:18 ↓

Full post: https://www.swordandthescript.com/2024/04/5-percent-b2b-buyers/

Episode 13: What does the silence in PR software speak? [PR Tech Sum 54] 10.05.2024 7:45 ↓

Full post: https://www.swordandthescript.com/2024/05/silence-pr-software/

Episode 10: B2B tech startups don’t invest enough in marketing 10.05.2024 4:40 ↓

Full post: https://www.swordandthescript.com/2024/04/early-stage-startups-marketing/

Episode 11: 3 marketing things successful B2B software companies do differently 10.05.2024 6:28 ↓

Full post: https://www.swordandthescript.com/2024/04/marketing-b2b-software/

Episode 9: New webinar benchmarks and metrics for 2024 15.04.2024 11:42 ↓

Text version: https://www.swordandthescript.com/2024/04/personalization-webinar-benchmarks/

Episode 8: Ode to Help a Reporter Out -- Cision shutters the HARO brand 03.04.2024 14:24 ↓

Full text: https://www.swordandthescript.com/2024/04/goodbye-haro/

Episode 7: Study: Why thought leadership works and why it doesn't 28.03.2024 11:03 ↓

Full post: https://www.swordandthescript.com/2024/03/b2b-thought-leadership-works/

Episode 6: 10 tips for better PR pitching results as media layoffs continue 21.03.2024 22:50 ↓

This peice was first published as a guest post I submitted to Spin Suck and was published here: https://spinsucks.com/communication/pr-pitching/ The conversation on PR Explored can be found here: https://www.youtube.com/watch?v=FBsuJnJ87X0

Episode 5: Does B2B marketing respect their prospects’ time? 21.03.2024 4:32 ↓

Text version: https://www.swordandthescript.com/2024/03/b2b-marketing-respect/