The Art Of Selling Travel Podcast

This episode challenges the misconception that choosing an easy path equates to taking shortcuts. Instead, Glenda reframes it as granting oneself permission to prioritize well-being, asserting that guilt and external demands should not trump one's own needs and priorities. Tune in for a conversation that explores the subtle art of making business feel easy by staying true to oneself, strategically...

Thinking of holding a consumer event? Then you will want to listen to this episode!  I break down the consumer events that didn't go well and WHY. The pieces that got missed (spoiler, it was not having a specified outcome and not attracting the right people - the person of influence).  Consumer events can be wildly successful and profitable, but some elements often get overlooked, and th...

What do you want to be known for?  Is it the same as what you ARE known for?  This episode sent me down a moment of epiphany when I realized that to choose your niche, to choose what you want to be known for, maybe the first time for many that we are truly choosing how we want others to see us and to proudly and boldly put that out for the world to see.  My question is what do you w...

Are you tired of the constant drag of discount clients? Competing on price? Worrying about the Cost-driven warehouse TA or the OTA?  Building your business in November around Black Friday is quite likely going to drive even more price-driven cost language and comparisons. Instead, what if you were to consider using the first half of November to stack the deck in your favor? To have conversati...

I don't know about you - but the pitch right out of the gate is unpleasant. When people send me a connection online and as soon as I accept, they immediately follow it up with a pitch - often without even having looked to see how I would be a fit. You can tell instantly that it's a copy and paste and is out of context and just all-around icky.  This episode shares why you need to ditch the pi...

In this episode, we celebrate our 2 year anniversary of the podcast with 5 Books that I can't recommend enough to Travel Advisors and Business Owners as a whole!  

What does it take for you to be able to leave the office? Do you start with a plan? Or are you more of a winging it sort of a traveler/business owner? Over the years, I've learned the hard way that by pushing everything into those last 48 hours is the fastest way to enter a vacation in burnout mode. In this episode I'm talking about my experiences getting ready for an upcoming trip and what bounda...

As the saying goes - a Rose by another name would smell as sweet, but does the term Travel Agent pack the same emotion as Travel Advisor (or any of the other names that TAs today use)?  In fact, I declared in the episode, that I was wrong - okay maybe only partly. But you've got to listen to know what I was talking about.  We can call ourselves anything we want - but it doesn't mean that...

In this episode, I share what it's like to get all the unsubscribes when your email goes out. How  you get to choose what that means.  Then I went back and added to the episode to include a conversation on negotiating with your suppliers for better contracts.    Come chat with me over on Instagram  Or join the Facebook Group

Does it feel like you're pushing a rock uphill - with the brakes on sometimes? Sometimes we're simply too close to be able to see the progress we're making.  What used to take me 6 months to accomplish, now can be accomplished in just 24 hours. I'm betting there's a good chance that the longer you're in business the more you will experience this as well.  The only way to see the progress...

What would happen if... These are four of the most powerful words that can move your business forward.  When you're prepping for your next trade event, make sure you have a plan and that you know who you want to talk to.  Do the research before you get there on the basics, use this time when you're face to face to ask the questions you can't ask google or the agent site. Use this time to...

This episode was a bit different than the others. I shared my story of burnout, and why being "busy" isn't the ticket to success we've all been led to believe that it is.  Are you busy or are you productive? Is your goal to be popular or to be profitable? Join the Waitlist HERE Join the Facebook Group HERE

What metrics are you tracking in your travel business? Or are you?  Metrics is the data that allows you to make decisions based on facts and not emotions or boredom levels. Data should be the root marker by which all decisions in your travel business are made. How will you know if you're getting a return on investment for your resources (time, money or energy) if you don't have a way to track...

Marketing is a critical part of every Travel Business - yours is no exception, but the real question is ... is your marketing hurting your sales?  Join the Facebook group HERE Join the waitlist HERE

In this mini-series, we will be diving deeper into the things blocking your sales and instead get you ready to supercharge your sales.  This is the kickoff episode to several coming up over the next two weeks. If you want to join the conversation then join us on Facebook in the group HERE  

Have you ever been micromanaged by a client? Or felt as though they didn't respect your experience and expertise?  The odds are good they were looking for the elusive "deal". This episode is all about the reasons that discount shoppers are harder to work with and why a luxury client can provide you with a much better business.  I'd love to hear your thoughts about it - join the discussio...

In this episode - we are talking with Eric Bacon of Swan Hellenic Cruises.  We started out by talking about what is sustainable tourism and why it is so important. In short - sustainable tourism means that you visit without leaving a footprint behind. You don't disturb the wildlife or the fauna. Your environmental impact is as close to zero as possible.  You're only visiting - you don't...

Is AI a threat to the Travel Industry? In some ways yes - but they will never have the human connection  and context that you can create.  In this episode not only do we talk about how to separate yourself from AI but we also cover the objection of "Why would I use a Travel Agent when I can Book on my Own".  Join the Facebook Group to help overcome objections:  Sticky Sales Sce...

Have you ever found yourself getting twisted up on the inside because how on earth will you ever fulfill the requests of your clients?  Perhaps on the surface, they seemed reasonable, but then as you start digging in you suddenly realize that pricing is nuts - or availability is nearly impossible.  In this episode, I talk about setting the expectation for your clients to compromise. How...

Has the idea of selling River Cruises crossed your mind but just not sure what it actually looks like to go on your first River Cruise?  Perhaps you've been selling them for a while but still encounter objections surrounding the water levels or what to wear and more.  In this episode, I'm joined by Jennifer Halboth, CEO of Riverside River Cruises for a great conversation about what it lo...

This week is a short one - but a good one just the same.  Who is your competitor really? Is it the OTA's or the warehouse travel company? Or is it something that's not even travel related?  Check it out and let me know what you think. I'd love to know what/who your biggest competitor is.

Each year I get to participate in our community on Lemonade Day as a judge and it's my favorite day of the year.  In this episode, I share the process the kids go through and how it can apply to your business. I'll share some of the insights, questions, and tips that came out of the lead-up and actual day of lemonade day.   

On this weeks' episode, I was joined by Stephanie Gries of Travefy. We talked about the ways that Travefy can help you grow your business with stunning itineraries and landing pages.  Check out examples here:  Group Trip for a destination wedding:   https://travelistastravel.com/sarah-and-dave-cancun-wedding Marketing a river cruise (which could double as a group trip too):   h...

If you're relying on instant wins and little effort - you might be looking for a magic pill and I'm here to tell you they don't exist.