The Art Of Selling Travel Podcast

Six Months Left. Here's What To Do With Them. We're halfway through the year. You've got two choices: throw in the towel and start planning 2027, or actually use the six months you've got left. Glenda's picking door number two, and she's dragging you through it with her. What's in this episode July and January are the two biggest months of Glenda's year, and not because there's anything magic abou...

Everyone's using AI, but are you using it in a way that's building your business, or burning it down? In this episode, Glenda of Art of Selling Travel gets real about AI: what she uses it for, what she won't touch, and the very clear line between using AI as a tool and using it as a replacement for you. With real examples from a local restaurant, a travel advisor who shared a fake ship, and the gr...

I've had this PDF sitting in my resource library since 2021, and when I went back to read it for this episode, it made me smile, because every single thing in it still holds up. Fundamentals are fundamentals for a reason.  In this episode, I'm walking you through the core sales principles from my Essential Lessons PDF, and breaking down why most travel advisors are still getting these wr...

If you've ever stared at a blinking cursor with zero idea what to write, this one's for you. Here's the truth: your problem isn't that you don't have enough content. You have too much. And when you try to put it all in one email or one post, you lose people before they even finish the first paragraph. In this episode, we're talking about how to fix that, and how your own stories are the most power...

What does it mean to be a professional travel advisor? What does "professional" even mean to you?  Ready to take the guesswork out of building groups? Join me July 14–16 for   From Idea to Sold Out Groups , a live virtual training where I'll walk you through the complete framework for creating profitable, sellable group trips from the ground up. By the end of the three days, you'll have...

This week, we're talking about the business of group travel, and why some travel advisors seem to fill groups with ease while others struggle to gain traction. One of the most common questions I hear is:  "Why does it look so easy for everyone else?" The truth is, successful groups aren't built by accident. They're built on strategy. In this episode, we're unpacking five of the biggest mistak...

In this third episode of the Host Agency Mini Series, Glenda shares some of her go-to questions for advisors to ask before signing with a Host Agency.  Coming soon - Questions to Ask Google Doc Check out our Educational & Coaching Programs: Facebook Ads for Travel Advisors :  https://www.travelsalesauthority.com/facebook   How to build an email list for Travel Advisors :  h...

Whether you’re in the process of switching host agencies, considering it or perhaps looking for your first host agency this episode will break down what you need to do to ensure the smoothest transition from one host to another. The things you need to prep in advance, the questions you need to solve within yourself before taking the leap and a deep understanding of when you need to take these step...

This episode kicks off our mini series about host agencies. In this episode we covered the red flags you need to watch out for when choosing the host agency you want to build your business along side of.  This episode talks about the difference between a host agency, why a travel agent needs a host agency and when you can start a travel business without one. Glenda also shared a caution when...

In this episode of The Art of Selling Travel, Glenda welcomes Colin Price of Azamara Cruises to unpack how travel advisors can host high-converting cruise nights, build profitable groups, and leverage Azamara’s longer stays for easier sales. They go deep into group strategy, referral systems, onboard rebooking, and why destination immersion is the key to unforgettable client experiences. If you wa...

What does it mean to be chosen?  Being chosen can bring up so many feelings and triggers that leaves many wanting to not be seen or wondering if it's even worth the risk.  On today's episode, Glenda tackles the feeling of being chosen and what your marketing needs in order to make you available to be chosen.  Want to level up your marketing this summer? Join our Summer Marketing Mak...

Trademarks are one of the most misunderstood and most overlooked parts of building a business. Most business owners assume that if they’ve registered their business name, bought the domain, or secured their social handles… they’re protected. They’re not. In this episode, I’m joined by trademark attorney Joey Vitale to break down the three biggest mistakes business owners make when it comes to trad...

Trust is critical for sales success. Yet far too often in marketing travel advisors are breaking that trust.  Recently I've been hit up on LinkedIn dozens of times and the majority them start with "This isn't a pitch" and then proceed into a pitch. From that moment on the hurdle to overcome that first violation of trust is that much more difficult.  If you've ever been tempted to say som...

If you've ever lost a client to a warehouse travel club, or watched someone ghost you after a quote and later find out they booked a package deal somewhere else, then this episode is for you. Here's the truth nobody wants to say out loud: you didn't lose those clients on price. You lost them before the price ever came up. Once you understand exactly where it happened, you'll never approach a clien...

If you’ve ever felt frustrated that clients chase the cheapest deal or treat you like an order taker, this episode is going to change the way you sell travel. I’m joined by Lisa Earle McLeod, author of Selling with Noble Purpose and the mind behind the sales transformation work used inside organizations like Hilton and G Adventures . Together, we unpack what it really means to sell travel with pur...

Most travel advisors don’t think about cybersecurity… until something goes wrong. By then, it’s too late. In this episode, I’m joined by cybersecurity expert Jesse to talk about the very real (and often overlooked) risks facing travel advisors today. Because the truth is, you are not a small target.  You are a high-value one. You hold client payment details, passport information, travel...

Your clients are hesitating. The world feels uncertain, and doing nothing feels safe to them. But in travel, inaction isn't neutral. It costs money. In this episode, Glenda breaks down exactly how to talk to fence-sitting clients, what questions actually move people from 'maybe later' to 'let's do this,' and why what's happening with oil prices right now is something every travel advisor needs to...

In this episode of The Art of Selling Travel , I am joined by YouTube strategist Meredith Marsh to talk about how travel advisors can use YouTube to let clients come to you instead of chasing them on social. We talk about: Why YouTube is one of the best platforms for travel advisors who want long-term discoverability How AI tools and Google are using YouTube videos to answer your clients’ travel q...

In this episode, I'm asking a question many travel advisors are quietly wondering: “Am I replaceable?” With AI tools, coach-bots, automated content, and templated posting systems everywhere, it’s easy to feel like you’re being pushed out of your own business. But the real issue isn’t AI itself — it’s what happens when we remove the human side of our work and expect technology to fill the gaps. Tod...

Most travel advisors say they sell experiences, but then send a quote that’s basically air + hotel. That’s the fastest way to end up in the price game, get ghosted, or have a client come home saying, “We didn’t know what to do once we got there.” In this episode, I’m joined by Nicole from Project Expedition to talk about how advisors can stop treating tours, transfers, and excursions like “extras”...

If the idea of SOPs makes you want to shut your laptop and walk away, this episode is for you. In this conversation, Glenda sits down with systems and Google tools expert Adrienne Farrow to break down what SOPs actually are, why they matter for travel advisors, and how to create them without overcomplicating your business. They talk candidly about ADHD brains, delegation resistance, and the hidden...

Today’s episode digs into one of the biggest challenges travel advisors face: the massive gap between what clients think a trip will be like and what the experience is actually going to be. Sean from Virgin Voyages joins Glenda to unpack how client perceptions are shaped long before they talk to an advisor—through clickbait videos, influencer reviews, social media drama, friends’ stories, and thos...

If your travel business feels chaotic, reactive, or “held together by hope and duct tape,” this episode is going to change everything. In today’s conversation, Glenda breaks down one of the biggest themes she’s seen this year across coaching calls, advisor conversations, and industry shifts: the difference between running your business on defense versus running it on offense. You’ll hear a persona...

If the idea of “selling” makes you cringe, you are not alone. A lot of travel advisors will say, “I don’t sell, I just plan vacations,” and I get it. Nobody wants to feel pushy or sleazy. In this episode, I’m joined by Jeremy from G Adventures to talk about how to sell more travel without selling your soul . We break down what “selling with noble purpose” actually looks like, why features and bene...

Travel advisors have always worked in an industry that requires flexibility, problem-solving, and a steady presence. But in uncertain times, that role can feel heavier than ever. Between constant headlines, shifting policies, and clients feeling anxious about the world, it’s easy to feel like you’re carrying not just the logistics of a trip, but the emotional weight of everyone involved. Here’s th...