The Art of Selling Online Courses

Send us Fan Mail You have an email list but are not quite sure what to do with it? In this episode of ‘The Art of Selling Online Courses’, Monica is talking to Kyle Jordan. Kyle is a direct response copywriter who’s written for a wide range of brands in eCommerce and online education. He helped one of the largest digital marketing training companies increase traffic to their website by about 400%,...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Julie and I are talking about what you might be doing wrong when it comes to selling your online course. Julie will share with us hear teachings of 5 Key Reasons People Aren’t Buying Your Online Course. First thing on the list: You are not in front of enough people. And people might not know you well enough in order to buy fr...

Send us Fan Mail Okay, we know, Black Friday has just passed and you are probably thinking, wouldn't Christmas sale be too much? But, we say no!  Join me and Monica as we talk about this. You will learn why it is worth having a sale in December and how you can know if your subscribers are going to open their emails during holidays.  And Monica, our in-house copywriter, whose emails have made...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Jan and I are talking about how youtubers can build smart, future-proof courses in 3 steps. Jan will teach us how to, firstly, monetize your personal brand and then use it to create a business brand. And when you have all that set up, it’s important to build external traffic sources. We will also discuss what is the one mista...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Alyson and I are talking about creating more courses and using bonuses to promote them.  The best place to start with creating courses is your audience. Don’t decide what topic they want to learn about, ask them. And make sure to use open ended questions! And once you have your topic, creating the course is simpler than you t...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Lyndsay and I are talking about leveraging your podcast to sell more courses. Lyndsay Phillips, is the CEO of Smooth Sailing Business Growth and Smooth Business Podcasting. She has been featured on MSN, NBC, Fox, published in Huffington Post, guesting on podcasts like John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’ B...

Send us Fan Mail Ron Stefanski has made over $1 million dollars from his online ventures since starting in 2014 and today he is sharing with us why you should transition from affiliate marketing to online courses. And when you are onboard, in this episode of ‘The Art of Selling Online Courses’, Ron and I will also be taking you through all the steps necessary to create your online course. And when...

Send us Fan Mail You have a rather big email list but your open rates are not too high? It sounds like it’s time for an re-engagement campaign! Join me and Martina as we talk about this. You will learn everything from the basics like what is a re-engagement campaign and why it is so important to re-engage people to whom you send the campaign to and how to track results of it.  And let’s just make...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Jack and I are talking about deadlines, why they matter in selling and what is urgency and scarcity. We will also cover should course creators use deadlines (the answer is yes) and how can they increase course sales. Jack will share with us how deadlines fit into an offer and where you can put them. To access your 30 days fre...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Matt and I are talking about affiliate marketing. We will cover the mindset behind it and why get started with affiliate marketing. And if you do decide to start it Matt will share how to get started and how to find the right course for your affiliate program. If you want to learn more from Matt go to https://www.mattmcwillia...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Kris and I are talking about building teams and how a team can accelerate your business. Kris will walk us through the 3 D’s of team building: damaging overload, delayed income, diminished opportunities and what are the most common mistakes when building a team. And if all of this gets you convinced that you should have a tea...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Matt and I are taking a different look at SEO. We will talk about the possible downsides to SEO for low ticket items and what are the benefits of using something else. We also discuss where most people go wrong with SEO and Matt will let us know what is new in the SEO now. And what is not new and you should keep doing.  Matt...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Rick and I are talking about Facebook ads. We will discuss why you should diversify your marketing channels and traffic. Then, when you have made that decision Rick will walk us through the importance of truly knowing your ideal customer avatar before you start advertising. And all the things you need to have in place first....

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Hanne and I are talking about Landing page optimisation and building a calm company. Hanne explain where people go wrong about landing pages and what are the 3 things that you can improve to make a big difference for your opt-in rate. We will discuss the importance of videos, headlines, bullet points and testimonials. We will...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, David and I are talking about systems and should you systemise everything in your business. We will also discuss where to begin in building those systems and workflows and David will share his  Systemology framework! We will learn what are the 7 steps to have successful systems in your business. We will also talk about the af...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Samantha and I are talking about 3 most important elements of a successful online course. We will discuss content and course components as the first element. Then Samantha will cover why coaching is so important and what part it plays in the whole process. And lastly she will explain why community is the part that drives it a...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Alyssa and I are talking about validating the demand for your online course. If you’ve been thinking about creating an online course this episode is the great place to start! Alyssa will walk us through all the steps that you need to take before actually creating one. She will talk about the importance of niched down topic, s...

Send us Fan Mail It is not a secret that having a promotion about new content is going to do very well with your audience, but it is so tiring to make it. So, what if we told you, you could make a whole new mini course without having to create new content? Join me and Martina as we talk about this. We will also discuss raising prices with your existing offers, what to expect and how to go around i...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Seth and I are talking about his 5 principles of magical marketing. He will walk us through all the steps. Who is your target market and why it is good to niche down. How to find out where your target market is and where your competition isn’t. What are you going to do that is different - what is your positioning? Why should...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, James and I are talking about YouTube. You might have already thought about starting a YouTube channel but don’t know how to beggin. If that is the case tune in as we discuss what blockage people might have about making videos and how to get rid of them. We will also help you decide what kind of videos to make. If you are sti...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Kyle and I are talking about YouTube ads. We will cover the most important step first who should and who shouldn’t use YouTube ads. If you are in the ‘Should’ group Kyle will share what you need to have in place first before setting up YouTube ads. And for the ‘Should not’ group, we will cover Google and Facebook ads as well,...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Quinn and I are talking about a simple process for optimising your sales funnel, how to understand what is wrong, and the common things that need fixing. Quinn will explain to us where do people screw up on their site and why trust, communication and matched expectations are extremely important. She will share the importance...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Andrew and I are talking about content creation. We will discuss what misconceptions most people have about it. Andrew will share the overall philosophy you can use, the tactics of what to do, and answers to some doubts you might have. We will also discuss the interesting notion that Issue = idea generation. Learn more from A...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Anke and I are talking about tech for course creators. We will discuss what people's fears are when it comes to tech and how does that hold them back. But don’t worry, Anke will share with us what the first steps are and how to get started with tech more easily. She will also point out where people usually get overwhelme...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Liam and I are talking about summits. Liam will explain to us why to use summits and what are the biggest 5 benefits of them. We will also find out how to use them to build authority and credibility in the niche.  If you are wondering what summits have to do with online courses, don’t worry as we will cover how to use them fo...