The Art of Selling Online Courses

Send us Fan Mail Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Brad Yates has 425,000 YouTube subscribers and 60 million views, built over nearly two decades. He has never once sat down to plan a content strategy. I had a genuinely fun conversation with Brad for this episode...

Send us Fan Mail Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Dr. Andrea Furlan is one of Canada's top pain physicians, a full professor at the University of Toronto, and a senior scientist at the country's largest hospital. She's also a YouTuber with over...

Send us Fan Mail Timotej Bonifer grew up in Slovenia, never studied English formally, and now coaches entrepreneurs around the world to sound like native speakers. His secret? Twelve years on a microphone playing video games. The same habit that probably worried his parents turned out to be the thing that built his entire career. Dominik sat down with Timotej to talk about how he built Flip Englis...

Send us Fan Mail 📨 Get your lead magnet ideas here: https://funnels.datadrivenmarketing.co/8-highest-converting-lead-magnets-a Most people who build a 122,000-subscriber YouTube channel and help over 20,000 students learn an instrument have figured out marketing. Beth Blackerby hasn't. And somehow it still worked. Beth is the founder of Violin Lab, one of the very first structured online vio...

Send us Fan Mail Scott Gardiner does around $100K a month and has never taken a single sales call. No closers, no discovery Zooms, no objection handling. Every offer is evergreen, bought at whatever hour suits the buyer, while Scott is somewhere else entirely. He helps men whose marriages are falling apart, guys whose partners have already said they're done. And he got into it the hard way. S...

Send us Fan Mail Most productivity coaches tell you to do more. Carl Pullein built a business teaching people to do less, and better. And it's working to the tune of around $300,000 a year. I sat down with Carl recently and really enjoyed this one. He's a British productivity coach based in Seoul, South Korea, with over 150,000 YouTube subscribers, 17 million views, and an email list of...

Send us Fan Mail Alex Dunitz has built one of the top Italian language learning channels on YouTube. 266,000 subscribers, nearly 30 million views, a custom app with gamification, private lessons, group courses, books, webinars, trips to Italy. The whole thing. And yet, when I sat down with him, the first thing that struck me was how much opportunity he was sitting on without fully realising it. Al...

Send us Fan Mail Get your tripwire product ideas here: 👉🏼 https://datadrivenmarketing.co/tripwire Derek Callan has been coaching business English for over 22 years, has clocked more than 10,000 hours of in-company training, and has built a YouTube channel with 250,000 subscribers and nearly 10 million views. He is, by any measure, someone who knows his stuff. So what I really wanted to get into...

Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide There's a guitar teacher in Colombia who has nearly 600,000 YouTube subscribers, has taught over 70,000 students, and is personally answering WhatsApp messages from every new student himself. And that last part is completely intentional. I sat d...

Send us Fan Mail Get your tripwire product ideas here: 👉🏼 https://datadrivenmarketing.co/tripwire Natalia Rethmeyer had 80,000 YouTube subscribers and not a single person on her email list. No tripwire, no funnel, no strategy. Just videos going out every week into what felt like a void. That's where Dominik sat down with her for this one, and what came out of it was one of the more honest c...

Send us Fan Mail 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Abbie Emmons built a YouTube channel closing in on 600,000 subscribers, 7,000 students across her courses, a Patreon membership she 10x'd in six months, and a traditionally published book on the way. And she teaches people how to write novels.  In this episode, I sit down with Abbie to pull apa...

Send us Fan Mail Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Ross Rosenberg has 38 million YouTube views, over 200,000 books sold in 12 languages, and a podcast in the top 2% globally.  Ross is one of the world's leading voices on codependency and narcissistic abuse. He founded the Self-Love Recovery Institute back in 201...

Send us Fan Mail Eddie van Dongen spent years doing what most musicians dream of. Touring Europe, playing 200-show theater runs, recording, performing. And then COVID hit, and overnight there was nothing. No gigs, no income, no plan. That moment forced him to ask a question he'd never had to ask before: what would it look like to actually build a business, not just be a freelancer hoping the...

Send us Fan Mail Gillian Perkins runs a multi-six-figure online business, has over 700,000 YouTube subscribers, and works fewer than 20 hours a week. She's also a homeschool mum of six. If you've ever wondered whether that kind of setup is actually possible, this episode is a pretty good answer. John sat down with Gillian to talk through how she structures her courses and cohorts, why sh...

Send us Fan Mail Kim Foster spent 20 years as a family doctor before walking away to build a global platform around identity transformation. She now has over 250,000 YouTube subscribers, a TEDx talk under her belt, and a book coming out in 2026. But what made this conversation really interesting wasn't the credentials — it was how honest she was about what's working, what isn't, and...

Send us Fan Mail Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Most course creators build a course, put it online, and hope people stick around. Adam Morgan did something completely different. Adam is a UK-based architect with over a decade of real practice experience, and the founder of Arcademia, a platform that's grown t...

Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Lead Magnet Guide and increase your email list size by 2-10x, simply by following our proven step-by-step guide 👉🏼 https://funnels.datadrivenmarketing.co/the-complete-lead-magnet-guide David Duffy is an Irish musician and bassist who co-founded Secrets of Solo, the biggest online school for solo swing dancing, with hi...

Send us Fan Mail Jayne Havens never planned to build a business. She just wanted to help her kids sleep. But after one year of running a sleep consulting practice and feeling maxed out, she made a decision that changed everything. She stopped taking more clients and started teaching other people to do what she did. That was 2019. Today, roughly 75% of her income comes from a single $2,700 certific...

Send us Fan Mail 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Bethany McBride started her business because she needed to make a thousand dollars to cover some bills. That was it. No grand plan, no marketing strategy, just a Facebook group and a love for teaching worship music. A few months later, she and her husband had replaced his income entirely. This week...

Send us Fan Mail Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Nicole Hullihen runs a full-time VP role in pharmaceuticals, leads a family, and still finds 25 hours a week to build a course business on the side. I honestly wasn't sure how that was possible, but listen...

Send us Fan Mail Pete Matthew runs one of the UK's most trusted personal finance brands, a podcast with over 8 million downloads, a YouTube channel approaching 150,000 subscribers, and an online academy that did £140,000 in a single Black Friday weekend. And he still considers it a side project. I sat down with Pete to talk about how Meaningful Money actually works as a business, the honest g...

Send us Fan Mail Leah Bolden built a YouTube channel with over a million subscribers and nearly 200 million views by teaching one thing really well: how to fix your home. And she did it by speaking to people exactly like a friend would, not like a tradesperson trying to impress anyone. Dominik sat down with Leah to talk about how See Jane Drill went from a classroom suggestion to a full course bus...

Send us Fan Mail Arnel Nisbet has 1.3 million YouTube subscribers, 700,000 monthly views, and runs her entire business completely on her own, no team, no editor, no outsourcing. She's also a full-time mother of three. And when Dominik sat down with her for this episode, she openly admitted her biggest blind spot: "My email list is my weakness." That kind of honesty is rare, and it&a...

Send us Fan Mail Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap What happens when a digital artist with 1.1 million YouTube subscribers decides she wants to work less, not more? That's exactly where this conversation went. I sat down with Flo Visser, the founder of Art w...

Send us Fan Mail Get your tripwire product ideas here: 👉🏼 https://datadrivenmarketing.co/tripwire Mark Smith has been teaching bass guitar online since 2013. He has 450,000 YouTube subscribers, 150,000 people on his free membership, and a back catalogue of courses that includes one with 25 hours of video content. By any measure, he has built something real. And yet, sitting down for this convers...