The Art of Selling Online Courses

Send us Fan Mail Jason Kleinberg was trying to become a rock star. That's genuinely how this whole thing started. He played in bands, toured the world, recorded music. Sounds great until he tells you it mostly meant sleeping on floors covered in dog hair. At some point he started teaching fiddle, put some videos on YouTube for one student who kept asking him to film everything at 9pm when Jas...

Send us Fan Mail 15 sales page elements you can't afford to miss - Get our free checklist 📝 https://datadrivenmarketing.co/elements The job market is changing fast. My guest today thinks we've got about 6 months before it looks very different to what it does now. Hemanand Vadivel is the co-founder of Code Basics, an EdTech platform out of India with 650,000 registered learners and over...

Send us Fan Mail What would you do if someone told you to put your entire best-selling online course on YouTube... for free? Most course creators would say no way. Emma McAdam said yes. And it took her from 100,000 subscribers to nearly a million. In this episode, my new co-host Dominik Dragun sits down with Emma McAdam, a licensed therapist and the creator behind Therapy in a Nutshell, a YouTube...

Send us Fan Mail Joseph Hoffman was halfway through a conducting degree when he started teaching neighbourhood kids piano to pay the bills. He fell in love with it, pivoted his whole career, and eventually moved online with a pretty unconventional idea... give every single lesson away for free. That decision led to Hoffman Academy reaching over 200,000 students across 115 countries, $2M a year in...

Send us Fan Mail 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Josh Wright is a classical pianist who's performed at Carnegie Hall, the Kennedy Center, and on America's Got Talent. He's grown a YouTube channel to over 200,000 subscribers and 20 million views, and built a whole online course business teaching piano students all over the world. And...

Send us Fan Mail 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements James Testani has built Good Guitarist into a channel with over 600,000 subscribers and nearly a million views a month... and he did it without chasing trends or trying to game the algorithm. His whole approach has been evergreen from the start. He releases lessons, the...

Send us Fan Mail 🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Tom Geiss is the founder of GD&T Basics, a training company that teaches geometric dimensioning and tolerancing to engineers and manufacturers. It's a topic he'll openly tell you is boring to most people... an...

Send us Fan Mail I've had the pleasure of meeting Benny Lewis a couple of times at conferences over the years, and I'm really happy to finally have him on the show.  Benny built one of the biggest language blogs in the world, with over 2 million monthly visitors at its peak, a bestselling book, and a growing team. But at the height of that success, he was working 20-hour days, clinically...

Send us Fan Mail 🔥 Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call Liam Ward is a blues harmonica player, teacher and founder of learntheharmonica.com. He's built a course business with 240,000 YouTube subscribers and millions of views... and he barely checks his numbers. In this episode we get into why Liam thinks your business doesn't have to r...

Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Marnie Ginsberg built Reading Simplified from a private tutoring clinic into an online academy that's served over 16,000 members and reached more than 3 million children... and she did it with no business background and no outside capital. Which is just remar...

Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Alexis Haselberger has built a multiple six figure business with a small audience.. and honestly, most people are surprised when they hear that. She's a time management, productivity and stress reduction coach who helps busy professionals do more and stress l...

Send us Fan Mail 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Spencer Russell went from classroom teacher to building a business with over 5 million followers and 10,000 customers. In this episode, he shares why he believes your backup plan might actually be the thing ho...

Send us Fan Mail 🔥 Want to 2-10x your email list size quickly? Download our FREE Lead Magnet Guide and increase your email list size by 2-10x, simply by following our proven step-by-step guide 👉🏼 https://datadrivenmarketing.co/lead-magnet What happens when none of the careers in your industry feel right? Sahara Rose De Vore found herself in that exact spot. She had a degree in hospitality and t...

Send us Fan Mail 🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Mark Smith films birds in slow motion. That's his niche. Ospreys, eagles, hawks in ultra slow motion. And it's got him 980 million views on YouTube and 6 million followers across platforms. In this episode I sit d...

Send us Fan Mail 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates What would you do if you had no audience, an email list of 50 people, and zero courses to sell? That's exactly where Trevor Dimoff was when he decided to figure out how to sell a course before he'd...

Send us Fan Mail 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Jori Chisholm has been teaching bagpipes online since 2003… before YouTube even existed. He was literally the first person to ever teach a bagpipe lesson on a webcam. Fast forward to today and he's runnin...

Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Here's something I hear all the time... course creators telling me they feel weird about selling. They got into this to teach, not to become marketers. Kerstin Cable gets it. She's been at this since 2013, runs a language learning business, has recorded...

Send us Fan Mail 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Alison Ellis has made over $650K selling online courses to florists over the last 10 years. She's got 10,000+ students enrolled in her programs and literally built her office from the course revenue. But...

Send us Fan Mail 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Aiko Hemingway is an English pronunciation coach who went from around 4,000 YouTube subscribers to over 11,000 in about a year. One video drove most of that growth. In this episode we talk about how she rese...

Send us Fan Mail 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Erika Quest started her online course business with just 167 email addresses scraped from her hard drive. Within a year, she had built a six-figure side hustle. Today she has around 5,000 people on her email...

Send us Fan Mail 🔥 Add 30% to your revenue with order bumps in 3 simple steps 🏅 https://funnels.datadrivenmarketing.co/order-bump-blueprint Kate Bee has helped over 4,000 women quit drinking through her online course The Sober School. In this episode we get into how she built her business, what's working in her funnel right now, and why 52% of her students go on to join her membership. Kate...

Send us Fan Mail 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Allie Bjerk made $1 million in just 10 months selling online courses. But here's what makes her story different: she did it without building a huge audience first, without relying on freebies or lead magn...

Send us Fan Mail 🔥 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements Kyle Buller has close to 7 million podcast downloads and sells courses for $10,500. No sales calls. No big sales team. Just his podcast doing the heavy lifting. About 70% of his high-ticket buyers tell him they signed up because they'd been listening to him for...

Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Kyle Cook launched his first course after just 3 months of experience with the topic. He offered unlimited refunds from day one. He ignored every social media platform except YouTube. Today he's got 1.7 million subscribers, 14,000 paying customers, and course...

Send us Fan Mail 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Ashlee Young went from teaching 20 hours of private piano lessons a week to making over $70,000 a month with her online course business. And she did it by showing up just once a week to teach a single live cla...