John Ainsworth
The Art of Selling Online Courses
The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
Author
John Ainsworth
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
219 30 Years of Teaching: What Actually Worked For Me 02.01.2026 36:20
Send us Fan Mail 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Venkat Subramaniam has been teaching tech for 30 years and has never sent a single marketing email. Not one. Companies like Adobe and Nike pay him premium rates, he travels 300 days a year, and at one point he...
218 Meet The Woman Who Built a 4M Followers Course Business 30.12.2025 40:59
Send us Fan Mail 🔥 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Today I'm talking with Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers across her platforms. She's built an incredible business teaching English to international speakers, and in this episode she's sharing what's actually working right n...
217 We Made $800K in One Month. Here's How 26.12.2025 36:34
Send us Fan Mail 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Everyone keeps telling me that course sales are dying. AI is killing everything. The good times are over. I just looked at our Black Friday results and I have to respectfully disagree. In this episode, I sit...
216 How I Hit 7 Figures in 7 Months (Caleb Ulku interview) 23.12.2025 52:54
Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap Caleb Ulku went from making $5K a month from his course community to hitting a 7-figure run rate in just 7 months. And he did it with only 27,000 YouTube subscribers. What makes this even more interesting is how unconventional his approach is. He doesn't hav...
215 How Her AI Launch 3x'd Her Best Course Launch 19.12.2025 43:07
Send us Fan Mail 🔥 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million What would you do if your course sales dropped 40-50% from their peak? Most course creators would double down on what's always worked. More launches, better funnels, new lead magnets. Lydia did something completely different. She canceled all her courses and r...
214 1-2 Hours a Day to a Six-Figure Side Business 16.12.2025 46:04
Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap What if you could build a six-figure course business while keeping your full-time job... and only working on it 1-2 hours a day? That's exactly what Michael Kilkelly has done with Arch Smarter, his course business helping architects and engineers work smarte...
213 What's the Right Price for Your Course? 12.12.2025 46:46
Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap This week I'm chatting with Phillip Henry, an award-winning slide guitar player who has performed at Hyde Park, the Royal Albert Hall, and toured all over the world. He's now teaching slide guitar online and has built a fantastic community around his ni...
212 1.5M Sub YouTuber Exposes How She Grew Her Social Media 09.12.2025 40:57
Send us Fan Mail 🔥 Want a free funnel review? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line. Laura Spaulding has 1.5 million YouTube subscribers, over 4 million on TikTok, and a million on Instagram. She's had videos hit 14 million views in less than a week. And she's built a business selling courses and $45K coaching programs teaching...
212 How I Made $1M Selling Courses on YouTube 05.12.2025 48:29
Send us Fan Mail 🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Asiya Miart has 1.9 million YouTube subscribers and has made over $1 million selling courses through her channel. But here's what surprised me most: some of her best performing videos made zero sales. In this episode,...
211 How I Built My Course Business at 18 (And You Can Too) 02.12.2025 51:03
Send us Fan Mail 🔥 Want the free KPI tracking module I mentioned? Email me at john@datadrivenmarketing.co with "KPI tracking" in the subject line Stefano started teaching Italian online as a side hustle when he was 18. No formal experience, no fancy credentials. Now he's got 280,000 YouTube subscribers and over 4,000 paying customers. What's interesting is how he did it. He ba...
210 How I Built an 8-Figure Business (Heath Adams interview) 27.11.2025 32:41
Send us Fan Mail Heath Adams, better known as The Cyber Mentor, built an 8-figure training business and sold it. In this episode, he shares how he did it starting from scratch with no sales team, no ad spend, and just pure organic content. We talk about how he grew 50% year over year, why he believes authenticity beats algorithm hacks, and how he scaled from a one-person operation to 30 employees...
209 The Secret to Finding Your True Audience 25.11.2025 47:34
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Today I'm talking with Nate Terepka, who runs Piano with Nate on YouTube. He's got 118,000 subscribers and he's getting nearly half a million views a month teaching adults how to play piano using a chord-based approach. This conversation was brilliant because Nate figured out something that so many course...
208 Zero Competition: How She Picked Her Niche 21.11.2025 37:03
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Today I'm talking with Tami Macala, a professional mosaic artist and teacher who has been creating mosaic art for over 20 years. In 2009 she started the Santa Barbara School of Mosaic Art, and in 2016 she and her husband Jerry launched Mosaic Arts Online. They also run Create Arts Online and Todos Retreats, taking...
207 How I Built a $4M Course Business (Thanks to 1 YouTube Video) 18.11.2025 40:27
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you I'm delighted to have Jacques Hopkins back on the podcast for another fantastic conversation. Jacques is someone I genuinely respect in this space - not only has he built an incredibly successful piano course that's generated over $4 million in revenue, but he's also become one of the best teachers I kno...
206 I Made $1M in 1 Month Selling Courses - Then I Quit. Here's Why - with Neil Patel 13.11.2025 28:23
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you What if I told you that making $1 million in a single month selling courses wasn't enough? In this eye-opening episode, I sit down with Neil Patel - co-founder of Crazy Egg, Kissmetrics, and Hello Bar, recognized by Forbes as a top 10 marketer and by Entrepreneur Magazine as one of the most brilliant companies. Nei...
205 $124,717 in 30 days with This Simple Funnel 11.11.2025 48:03
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue. Here's the kicker - we didn't do anything revolutionary. A...
204 Meet The Man Who Built a $5 Million Course Business 06.11.2025 1:01:12
Send us Fan Mail Today's episode is absolutely fascinating. I'm sitting down with Rich Thompson, who built his online tutoring business from literally zero to generating millions in revenue, and his story is going to blow your mind. Rich started out as a one-on-one biology tutor charging £200 an hour (about $300 US), which sounds amazing until you realize he could only work with about 10...
203 AI vs Human Course Creation: What Actually Works (From a $1 Billion Platform CEO) 04.11.2025 35:21
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Is AI killing your course sales? In this episode, I talk with Panos Siozos, CEO of LearnWorlds - the platform that's powered over $1 billion in course sales for 11,000+ creators worldwide. We dive deep into why using AI to write your course content is "doing a disservice" to your students (and your bank a...
202 Here’s How I 6X'd My Course Pass Rate From 10% to 60% 30.10.2025 38:06
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Andrew Stotz went from a 10% pass rate to 60% by doing something most course creators are terrified to do - kicking students out with no refund. In this episode, Andrew shares how he transformed his Valuation Masterclass from an on-demand course that barely anyone finished into a cohort-based bootcamp where students wri...
201 Here’s How I Built a $20,000/Month Coaching Business 28.10.2025 44:17
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, you'll hear how Hugo Ortega transformed from a burned out materials engineer in Houston to a world-traveling superyacht captain who now runs a $20,000 per month coaching business. Hugo reveals why he chose to build a high-ticket one-on-one coaching model instead of traditional online courses, charg...
200 Why You Know What to Do But Still Don't Do It 23.10.2025 47:25
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you You know exactly what you should be doing to grow your online course business. You've listened to hundreds of podcast episodes, read all the blog posts, maybe even bought a few courses on marketing. You KNOW you should be sending email promotions every month. You KNOW you should be optimizing your sales pages. Yet...
199 Skip the Funnel: My Simpler Course Strategy 21.10.2025 54:18
Send us Fan Mail Work With Me - https://datadrivenmarketing.co/done-for-you When Wendy Solganik spent months building out a sales funnel for her art courses, she was following all the conventional wisdom. She'd already seen the Jeff Walker launch formula work in other industries. She knew the playbook. But after investing significant time, energy, and money, the funnel simply didn't con...
198 Meet the Woman Who Built 60 Courses & 90K Students 16.10.2025 42:23
Send us Fan Mail 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Meet Alexandra Fintova - the Skillshare Top Teacher who built 60 courses, taught 90,000+ students worldwide, and did it all while raising two kids as a single mom with ADHD. In this episode, Alexandra (The Art Mother) shares her unconventional journey from art teacher to course creator, why she refuses to do "guerr...
197 Secrets to Building Insanely Engaging Online Communities 09.10.2025 55:47
Send us Fan Mail 🚀 Work With Me - https://datadrivenmarketing.co/done-for-you Emma Jakobi built mmmEnglish to 6 million YouTube subscribers. Then she stopped posting and walked away to build Hey Lady instead. In this episode, Emma and Shah Turner break down what's actually working for them: how they're getting their CAC down to 1/10th of LTV, why their webinars stopped working (and what...
196 How To Build An Audience That Actually Buys 02.10.2025 34:08
Send us Fan Mail 🚀 Work With Me - https://datadrivenmarketing.co/done-for-you Most people build audiences that just consume content. They get thousands of followers but barely make any sales. Sinem Günel does it differently. She's built a six-figure writing business by focusing on one simple principle: get people to buy something small first, then they're 20 times more likely to buy ag...
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