John Ainsworth

The Art of Selling Online Courses

Business EN ↓ 270 episodes

The Art of Selling Online Courses is all about online courses.  The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

Author

John Ainsworth

Category

Business

Latest episode

Jul 10, 2026

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Episodes

195 Watch This Before Planning BLACK FRIDAY 2025 25.09.2025

Send us Fan Mail 🚀 Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'...

194 I Wrote 300+ Newsletters. Here’s What Actually Works. 18.09.2025

Send us Fan Mail 🚀 Work With Me - https://datadrivenmarketing.co/done-for-you What happens when you lose all your clients overnight and decide to start writing about Java programming instead of playing terrible golf? You end up building one of the longest-running tech newsletters in the world. Dr. Heinz Kabutz survived the dot com crash of 2000 by doing something counterintuitive - he started giv...

193 Meet the Man Who Gets 7 MILLION Monthly YouTube Views 11.09.2025

Send us Fan Mail 🚀 Work With Me - https://datadrivenmarketing.co/survey Jason Stephenson has over 4.5 million subscribers and 1+ billion views across his meditation channels - and he literally works just one hour per week now. But here's what shocked me most: Jason had no idea how massive his channel actually was. When I had him check his real numbers after our conversation, his jaw dropped....

192 The Woman Who Built a $2.5M Course Business in 2 Years 04.09.2025

Send us Fan Mail 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Charlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people...

191 Meet The Man Who Made $1.6M Teaching Pole Dancing 28.08.2025

Send us Fan Mail 🔥 Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpage Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social...

190 How I Made $2.5M With Only 9K Email Subscribers 21.08.2025

Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls https://datadrivenmarketing.co/roadmap Austin Church makes $50,000+ a year from a $99/month community, but here's the thing - he's never properly promoted it to his 9,000 email subscribers. Not once. In this episode, Austin gets brutally honest about the mistakes that cost him money, why he ini...

189 $26.8K in 30 Days With Just 6 Simple Changes 14.08.2025

Send us Fan Mail 🔥 Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call In this episode, Martina Viljevac and Nikola Veselinović from our team reveal exactly how they helped a client go from $12,000 to $26,800 in monthly revenue using the same amount of traffic and zero paid advertising. The results speak for themselves. Revenue increased from $12K to $26.8K mo...

188 How To Sell Digital Products Online (Without Social Media) 07.08.2025

Send us Fan Mail 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America. As a game marketing consultant, he's built a 2...

187 Meet the Artist Running a $600K Online Business 31.07.2025

Send us Fan Mail 🔥 Get our FREE templates and see the difference with two proven email strategies: https://datadrivenmarketing.co/templates Remy teaches watercolor painting as a hobby. His 6-month coaching program costs $5,000. His conversion rate? 50%. While competitors give away free tutorials, he's built a $600K+ business by doing the opposite of what most course creators do. In this epis...

186 12 Checkout Page Tricks To Get More Sales INSTANTLY 24.07.2025

Send us Fan Mail 🔥 Get our checkout page resources and example: https://datadrivenmarketing.co/checkout-page Most course creators are losing 90% of ready-to-buy customers on their checkout page (here's how to fix it) Boris Mez shares the exact strategy that took a client from 10% to 48.5% checkout conversion rate - nearly 5X more sales from the same traffic. Most people spend weeks perfectin...

185 Meet the Man Teaching 500,000 People Chinese Online 17.07.2025

Send us Fan Mail Ken Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable. In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue gro...

184 How I Sell Online Courses (With Literally No Audience) 10.07.2025

Send us Fan Mail 🔥 Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide Most course creators think you NEED a massive social media following to succeed. Dr. David Hall proves them wrong. In just 5 years, David built Psych Maven into a million-dollar course business and became one of the TOP performing schools on Teach...

183 This Simple Strategy Made $200k in 12 Months (COPY THIS) 07.07.2025

Send us Fan Mail I've put together a complete upsell page template for you, including AI prompts for writing each section. You can grab it free at datadrivenmarketing.co/upsell I've got to share this story with you because it's honestly one of the craziest results we've ever achieved. My team and I helped someone make $200,000 in 12 months using a single funnel hack - and here&...

182 I Asked ChatGPT: Will AI DESTROY Online Courses? 27.06.2025

Send us Fan Mail 🔥 Get our free AI prompts: https://datadrivenmarketing.co/prompts Everyone's talking about AI changing everything, but what does AI itself think about the future of online courses? I sat down with ChatGPT for 20 minutes to find out. Some answers were useful, others were ridiculous (wait till you hear the $25,000 suggestion). We covered AI predictions for 2026, practical tool...

181 I Doubled My Revenue In Just 4 Months With This Funnel 19.06.2025

Send us Fan Mail 🔥 Want to boost your course revenue by 30%? Get our FREE guide on how to implement order bumps in 3 simple steps! 👉🏼 https://datadrivenmarketing.co/order-bumps Brendan Williams runs an online education business teaching Photoshop to photographers and designers. With 160,000 YouTube subscribers and 40,000 monthly website visitors, he was generating nearly 1,000 leads per month....

180 How I 2x Revenue In 90 Days With These Emails 12.06.2025

Send us Fan Mail In this episode, I sit down with Dominik to answer the most common email marketing questions from our Instant Course Sales clients. You'll learn the exact email calendar structure that helps our clients double their revenue in 90 days, why too many value emails create "passive subscribers not buyers," and the soft opt-out strategy that reduces unsubscribes during pr...

179 Why High Opt-In Rates are KILLING Your Sales 05.06.2025

Send us Fan Mail 🔗 Get the exact lead magnet formula we used to generate $12 million at https://datadrivenmarketing.co/double In this episode of The Art of Selling Online Courses, I sat down with Boris Mez from Data Driven Marketing to uncover the real secrets behind high-converting lead magnets and opt-in pages. We dive deep into why high opt-in rates might actually be KILLING your sales, how to...

178 $67,500 in 15 Days with This Boring Funnel 29.05.2025

Send us Fan Mail 📧  Want direct help implementing this strategy? Email me at john@datadrivenmarketing.co In this episode of The Art Of Selling Online Courses, I sit down with my brilliant funnel strategist Josip Belina to break down how we made one of our clients $67,000 from just a 7,000-person email list using a paid webinar funnel. Here's the kicker - nobody bought anything during the act...

177 Alex Hormozi’s $100M Framework Will Transform Your Course Business (MUST USE) 22.05.2025

Send us Fan Mail 💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million In this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it. The problem? People try to do it all in one go, but it's actually a series of exercises you need t...

176 From $5K to $15K/Month (Live Funnel Teardown) 16.05.2025

Send us Fan Mail 🔗 Want a free funnel review Mimi's? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line.  In this episode, I tear apart Mimi's funnel live - she's a sensuality coach making $5K monthly aiming for $15K. We uncovered why her 157K Instagram followers only generate 240 monthly email subscribers, and how switching from two-ste...

175 This New Email Marketing Strategy DOUBLED My Revenue 08.05.2025

Send us Fan Mail 🔗 Running a course business making $1k+ monthly? Email me at john@datadrivenmarketing.co for a free business review to identify your growth opportunities. Joe Armstrong (founder of 90 Day Korean and 90 Day Japanese) reveals how he doubled his previous best month's revenue using our email marketing strategies. We dive into the exact process that transformed his business, from...

174 Meet the Artist Running a $2M Online Business 01.05.2025

Send us Fan Mail 🔗 FREE Customer Avatar Course: Email me at john@datadrivenmarketing.co with "Customer Avatar" in the subject line and I'll send you our client-only course to help you understand your audience better. In this episode, I chat with Florence who built a $2M art course business from scratch. She shares her fascinating journey from being "just an intermediate"...

173 SEO Jesus Made $40k In 1 Week With This Weird Funnel 24.04.2025

Send us Fan Mail 🔗 Grab my free email templates: https://datadrivenmarketing.co/templates I just interviewed Stewart (SEO Jesus) and I'm still processing what he shared with me. This guy is running a successful $60K/month SEO agency but he's actually WALKING AWAY from it to focus on his course business instead. Why? Because he made $40K from ONE course launch and consistently makes $20K...

172 The Funnel that Makes This Banjo Player $5,000/month 17.04.2025

Send us Fan Mail 🔗 Get Your Funnel Help: https://datadrivenmarketing.co/call 🔗 Check out Jack's work: https://www.banjoskills.com/ In this episode, I sit down with my friend Jack Kowalski who's built a $5,000/month banjo teaching business with just 5,300 YouTube subscribers. Jack opens up about his funnel strategy that gets a 7% opt-in rate (when most creators manage just 0.5%) and how...

171 I Made Him $100K in 7 Days with This Funnel 10.04.2025

Send us Fan Mail 🔗 Download our FREE Resources: https://datadrivenmarketing.co/resources/ In this episode, funnel expert Josip Belina pulls back the curtain on the EXACT strategy that made one client a whopping $111,000 in just 7 days. No fluff, no complicated tactics – just a simple 8-email sequence that flat-out works. Want to know why most course creators leave money on the table? Josip reveal...

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