John Ainsworth

The Art of Selling Online Courses

Business EN ↓ 270 episodes

The Art of Selling Online Courses is all about online courses.  The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

Author

John Ainsworth

Category

Business

Latest episode

Jul 10, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

170 Meet the Man Making Millions Teaching Spanish (Timothy Moser interview) 03.04.2025

Send us Fan Mail 🔗 Download FREE 7-Day Roadmap to Increase Your Revenue: https://datadrivenmarketing.co/roadmap 🔗  Need help growing your course business? http://datadrivenmarketing.co/call 🔗 Check out LearnCraft Spanish Podcast: https://www.learncraftspanish.com/podcast This interview might change how you run your entire business.  Timothy Moser reveals how he tripled customer retention (2.5 t...

169 Meet the Woman Who Solved Personal Branding (Yota Trom interview) 27.03.2025

Send us Fan Mail 🔗 Get your FREE Personalized Profit Increase Report: pimpyourfunnel.com 🔗 Have Yota help you build the best personal brand: yotatrom.com Your personal brand is either working for you or against you.  In this conversation with Yota Trom (who's worked with top CEOs), we uncover why many course creators hit income plateaus despite solid marketing.  Discover how to turn your un...

168 1M Sub YouTuber Exposes How to Actually Grow a Channel (Interview with Anna Tyrie) 20.03.2025

Send us Fan Mail Anna Tyrie shares the brutal truth about building YouTube channels that actually make money. Forget what the gurus tell you - Anna's been there, done that, and learned the hard way what really works. Her Scouse accent video blew up, but brought in all the wrong people. Meanwhile, her simple singing warmups with zero fancy intros quietly built a business without her even tryin...

167 If You Write Copy Without Doing This, You're Insane 14.03.2025

Send us Fan Mail Join me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses. Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wa...

166 How To Go From Zero to $1M/Year With a Facebook Group - with David Denning 07.03.2025

Send us Fan Mail In this episode, David Denning reveals how he built a Facebook group with 35,000 insurance agents that generates over $1 million in annual revenue.  David shares his journey from zero industry knowledge to building a thriving community, including the critical turning point when he switched from low-ticket offers to high-ticket coaching. Learn the systematic sales approach that ach...

165 How Elite Course Creators Price Differently 27.02.2025

Send us Fan Mail In this eye-opening episode, I reveal the pricing strategy that allowed me to generate $1 million annually from an email list of just 1,000 people. Discover why approximately 10% of your audience will gladly pay 10× more for your offerings, and how implementing this approach has helped course creators across diverse niches add hundreds of thousands—even millions—to their revenue....

164 How Small Course Creators Double Their Revenue - with Josip Belina 20.02.2025

Send us Fan Mail Most course creators think they need to: Create more content Build a bigger audience Launch new products Run more ads Work longer hours But what if that's all backward? In this episode, I talked with our Funnel Strategy Lead Josip Belina who revealed something surprising: 9 out of 10 course creators already have everything they need to double their revenue. The problem isn&ap...

163 How a Magician Built a 7-Figure YouTube Course Empire - with Oscar Owen 13.02.2025

Send us Fan Mail Discover how Oscar Owen transformed from teaching magic tricks on YouTube to building a 7-figure course empire. In this eye-opening interview, Oscar reveals why chasing viral views might be killing your course sales and shares his counterintuitive approach that helped him make nearly the same revenue from a 20K subscriber channel as his 1.4M subscriber channel. Key insights: Why q...

162 $100K course sales in 30 Days (Complete Breakdown) - With Lindsay McMahon 06.02.2025

Send us Fan Mail From slipping sales to hitting $100K in one month - that's what happened when Lindsay McMahon transformed her course business through systematic monthly launches.  In this episode, she reveals her journey from random launches to a structured approach with monthly live promos and quarterly flash sales. Lindsay shares how she built All Ears English into a diversified business w...

161 Dog Trainer to $10k/ month Course Creator - Here’s How 30.01.2025

Send us Fan Mail From £1,000 to consistent five-figure months - that's what happened when this dog trainer optimized his online course funnel. In this episode, Mark reveals how he doubled his revenue during Black Friday by implementing a proven funnel system, optimizing his sales page, and crafting high-converting email sequences. You'll discover how Mark built a 5,000+ email list using...

160 How Daniel Schreiber Made a $3M Sales Funnel (Genius Strategy) 18.01.2025

Send us Fan Mail Book a call with me or someone from my team at www.datadrivenmarketing.co/call Unlock the secrets of transforming passion into profit by joining us for an inspiring conversation with Daniel Schreiber, a former PE teacher who turned his wife's fitness influence into a $3 million empire. Discover how Daniel and his co-founder Benoit prioritized ownership of their product and na...

159 [CASE STUDY] How Andy Made $72,000 in Coaching Revenue in 1 week WITHOUT Any Calls 10.01.2025

Send us Fan Mail In just 3 weeks, Andy Morgan made $72,000 in coaching sales by selling 16 high-ticket coaching spots at $4,500 each - without ever getting on a sales call. And not only that he won't have a single call to deliver the coaching either.  Here's the truth: Most course creators are leaving serious money on the table by not adding coaching to their business. Andy breaks down h...

158 The One Email Sequence Every Course Creator Needs - With Eman Ismail 25.11.2024

Send us Fan Mail In this episode, Monica is joined by email marketing expert Eman Ismail to uncover the essential email sequence every course creator needs - the welcome email sequence. If you've been wondering how to turn subscribers into engaged students through email, this conversation is for you. Eman shares her proven framework for welcome sequences that build genuine connections and dri...

157 From Side Hustle to Scalable Business: CEO Coach Richard Jalichandra’s Key Strategies 14.11.2024

Send us Fan Mail In this episode, I’m sitting down with Richard Jalichandra, a seasoned seasoned technology executive and CEO Coach, to talk about how to build a sustainable course business that not only thrives but scales with ease. If you’re feeling stuck or overwhelmed with growing your online course business, this is the episode for you. RJ shares his journey from simple course launches to cre...

156 How to Improve Email Deliverability: Expert Tips to Avoid Spam Filters 01.11.2024

Send us Fan Mail Want to improve your email deliverability and stay out of spam before Black Friday? In this episode, Matt Brown, email deliverability expert and author of the Deliverability Now newsletter, shares actionable tips to improve inbox placement for your sales emails. Learn why emails end up in spam, how frequency impacts deliverability, and the steps to monitor and reduce spam complain...

155 How To Use Email Marketing Automation to Sell More Courses With Josip Belina 25.10.2024

Send us Fan Mail Josip Belina, COO and Funnel Strategy Lead at Data Driven Marketing, shares actionable insights on email marketing automation for course creators.  In this episode, you'll discover the best tools, essential automations, and when live promotions can outperform automated campaigns. Whether you're building a strong email list or optimizing your campaigns to drive more enrol...

154 Lara Acosta: How to Grow on LinkedIn and Build a Personal Brand That Lasts 15.10.2024

Send us Fan Mail On this episode, Lara Acosta reveals her proven strategies on how to grow on LinkedIn and build a personal brand that stands the test of time. With over 20M+ impressions, 300,000 followers across social media, and multiple six-figure income streams, Lara has become the #1 female creator on LinkedIn and a trusted expert in LinkedIn growth and personal branding. Lara has coached and...

153 Our Clients Did $400K on Black Friday... Here's How 06.10.2024

Send us Fan Mail Are you ready for Black Friday? On this episode, we’re sharing the Black Friday tips that helped our clients generate over $400K last year.  You’ll learn how to create offers that actually get people to buy and how to cut through the noise in people’s inboxes.  Whether you're a course creator or just looking to make the most of Black Friday, we’ve got you covered with simple...

152 How I Built a Thriving Hair Brand in 2024! Ask Debbie About Hair 30.09.2024

Send us Fan Mail In this episode, we sit down with Debbie Williams, a board-certified nutritionist and holistic health expert, to discuss her journey of building a successful health and wellness online course business.  Debbie shares how she transitioned from one-on-one consultations to online education, teaching natural health and nutrition practices.  We break down the key steps she used to laun...

151 CRUSH YouTube SEO in 2024 with Justin Brown's Tips 18.09.2024

Send us Fan Mail Ready to level up your YouTube SEO in 2024? Join Justin Brown, CEO of Primal Video, as he breaks down effective strategies to help you improve your channel's visibility and engagement. In this video, you'll get an inside look at Justin's process of publishing content on YouTube that ranks in the 1st place of YouTube and Google search, tips for smarter keyword usage,...

150 How We Built an Online Community of 1,200 Entrepreneurs | Matt Gartland 27.08.2024

Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide Ever thought about what it really takes to build a successful online community that stays active and engaged? In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of...

149 Brennan Dunn’s Tips for Launching a Course in 2024 19.08.2024

Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide Ever wondered how to successfully launch an online course?  Curious about how top creators grow their email lists and market their courses effectively?  In this interview with Brennan Dunn, an experienced online course creator and the founder of Righ...

148 Everything You Need To Know About Funnel Mapping | Josip Belina 13.08.2024

Send us Fan Mail Struggling with course sales? Get our FREE 7-day roadmap to boost your income! 👉🏼 https://datadrivenmarketing.co/revenue Are your online course sales not meeting expectations? Discover the power of funnel mapping to transform your revenue! In this episode of "The Art of Selling Online Courses," host John Ainsworth talks with funnel strategy expert Josip Belina. Josip h...

147 Increase Your Course Revenue with Facebook Ads | Crystal Johnson 02.08.2024

Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/double Are your course sales falling flat? Want to boost your revenue and grow your email list? In this episode of The Art of Selling Online Courses, we dive deep into winning advertising strategies with Crystal Johnson, a Facebook and Instagram ad strateg...

146 The Secret to 4 Million Followers Without Showing Your Face With Sami Syed (Project Van life) 25.07.2024

Send us Fan Mail Want to get 2 of our best email marketing templates that generated up to 6-figures in revenue for our clients in 2023? Download our FREE email template 👉🏼 http://datadrivenmarketing.co/templates Sami Syed is a 22-year-old entrepreneur known for his remarkable success in the social media world. Without ever showing his face or creating original content, Sami organically grew a fo...

Listen to the The Art of Selling Online Courses podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.