The Art of Selling Online Courses

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Stephen and I are talking about storytelling and why it is important for course creators. Stephen will reveal more about his ‘’Superpower Storytelling’’ Framework. We will learn about 3 different kinds of audiences: Team, Marketing and prospects and what are 3 questions that you need to think through before you start writing...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, your host is our copywriter, Monica Badiu. She and Adrian will talk about all things email marketing, most importantly, how to avoid spam folder. Adrian will also reveal his email SMART acronym and what it stands for. If you want to find out how to improve open rates of your emails and what is the best frequency to send them...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, we’ve prepared something a bit different. I am talking with ‘’Ambassador of JOY’’ Barry Shore and we will talk about tips and tricks of living happier, healthier and wealthier. We will discuss the importance of delivering value to others with your business. Barry will reveal how to implement JOY in your business and why it is...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Anf and I will talk about the importance of storytelling in sales. We will dive into the decision making process when buying something and discuss why social proof is an important part of that process. We will explain where case studies fit into the funnel and what is the difference between them and testimonials. Lastly Anf w...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Ricky and I will look at all the possibilities of online businesses. We will talk about the advantages of online courses over affiliate marketing. If you are new to the world of online business you might be interested to find out why you should choose organic traffic versus ads at the beginning.  Ricky will also reflect on wh...

Send us Fan Mail ‘’Average person working with us will have increased their revenue by 468% in the first four months’’. Sounds unbelievable, doesn’t it? That is why it is not something that you will hear us use in our marketing, but trust us, it is true. And there is no secret to how we do it.  If you have been listening to us for a while you know we said time and time again: upsells, order bumps,...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Tom and I are going to look at YouTube as an advertising platform. We will talk about who should and shouldn’t run YouTube ads and what different kinds of YouTube campaigns there are.  Tom will walk us through the 5 A’s of a successful YouTube channel and how to grow it fast. And if you are interested in going deeper into the...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Greg and I are talking about what asset flywheel strategy is and how to use it to become financially free. We will also cover the potentials of selling and buying online businesses compared to continuously growing one. Greg will walk us through how the market and evaluations for online businesses have changed over years and w...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Gert and I are talking about why SEO should be one of the pillars for driving traffic to your course, how Google chooses top ranking results for every search and what drives customers to click on one link from many of those results. Gert will also reveal what his ‘ERICA’ framework stands for, as he walks you through all the m...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Alinka and I are talking about the advantages of turning your course into a book. We’ll cover all the most important questions from ’Why?’ and ’How?’, to the best tactics to promote it. We’ll also discuss recommended sizes, word and page counts. There are 3 main ways to publish a book and Alinka will walk you through the pros...

Send us Fan Mail In this episode, Greg and I are talking about the best ways to package up your experience into an online course. Taking you from the very first step of choosing the right topic, we will uncover the tricks of how to choose the best one for your course. Join us as Greg is sharing his untraditional approach to creating a course. After 10 years of experience in this field, he is helpi...

Send us Fan Mail Jordan Mederich, CEO of DropFunnels, has worked with thousands of entrepreneurs and online course creators. He realized that most of them have one thing in common that's holding them back - broken offers. In this episode, Jordan shares his 4-step perfect offer formula, we talk about the difference between offering an online course vs group coaching, how to choose a platform f...

Send us Fan Mail The strategy for scaling an online course business that we have been implementing with our clients consists of 8 tactics. Those are 8 different things you can do to either: increase the average transaction value,  the number of transactions per customer,  or the number of leads.  But if we had to pick only one tactic that has brought the best results in the shortest amount of time...

Send us Fan Mail Benjamin Pang was a Software Engineer in the financial industry for over 10 years, writing software for wall street traders, ventured into network marketing for over 6 years, and then found his passion in selling online, and changed career to be a Digital Marketer. He has worked for Tier 11, one of the best marketing agencies in the world, as a Media Buyer and Technical Marketer....

Send us Fan Mail If you have listened to any of our previous podcast episodes about email promotions, you know that ideally, you should send 2 email promotions per month. But how do you run that many promotions if you only have one course? We did an experiment and promoted the same course to our client’s audience 5 times in 4 months. And the results blew our minds. In this episode of “ The Art of...

Send us Fan Mail In this episode of “ The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers ”, Andrew and I are talking about some of the biggest current trends in the online course industry, one of them being a collaboration between indie course creators and corporations. Having experience working with both sides, he shares a few tips on creating successful...

Send us Fan Mail Black Friday is over. And we are happy about it. Well, at least Monica (our amazing Copywriter) and Josip (our equally amazing Funnel Strategy Lead) are happy about it.  For the past two months they have worked really hard to help our clients have their best Black Friday promotions and on this episode of ‘The Art Of Selling Online Courses’ they are sharing their key takeaways from...

Send us Fan Mail Kim Doyal, who you might know as The WordPress Chick, is an entrepreneur, coach, speaker, podcaster, and content strategist. In this episode of ‘The Art of Selling Online Courses’, Kim is telling us how her unique approach to copywriting helped her overcome the fear of sending email promotions frequently. Prepare to be blown away by her practical copywriting tips which are going t...

Send us Fan Mail In this episode of “ The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers ”, John and David are talking about the data-driven approach to scaling an online course business. In This Episode We’ll Also Talk About: Understanding the data behind an online course 2 tricks that increased David’s course revenue by 30-40% Setting up a regular email...

Send us Fan Mail Behind Data Driven Marketing there is a fully remote team and we’ve been operating remotely since day one. In this episode, Rita and I are talking about the main component of our work that enables all processes to run smoothly - SOPs (Standard Operating Processes). In This Episode We'll Talk About: - What an SOP is and why you need it - Which processes should have a dedicated...

Send us Fan Mail In this episode of “ The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers ”, Marie is sharing her journey of becoming one of the biggest experts in Notion. In This Video We’ll Talk About: Turning templates into upsells that your audience will love Switching from 1-on-1 consultations to creating online courses Money mindset changes related to...

Send us Fan Mail In this episode of “ The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers ”, Jono is telling us about his journey of building a million-dollar course business for fitness instructors. In This Video We'll Talk About: How Jono used Facebook ads as his biggest lead source The strategy behind selling a $2000 course successfully Tips for sel...

Send us Fan Mail In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers” , Thanh Pham is giving us his best pieces of advice that have helped him build the top resource for over 15 000 clients who want to become more productive – the Asian Efficiency. In This Video We’ll Talk About: Closing the time gap between your customers’ first and sec...

Send us Fan Mail This episode of “ The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers ”, is all about the power of planning. What You’ll Learn In Today’s Video: What is killing your productivity and ways to overcome it Why planning 6-8 weeks ahead is better than quarterly or yearly planning How can breaking a task into smaller chunks help you How to priori...

Send us Fan Mail On this episode of “ The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers ”, we are learning about email promotions – a powerful tool for scaling online course businesses. What You’ll Learn In Today’s Video: How to send more emails without annoying your audience Tips for writing 6 promotional emails in only 2-4 hours Differences between laun...