The Art of Selling Online Courses

Send us Fan Mail Welcome to another exciting episode of our podcast! Today, I had the privilege of sitting down with the brilliant Tom Libelt.  In this episode, Tom shares his invaluable insights on understanding your audience's needs, wishes, demographics, and problem awareness - crucial factors for achieving remarkable success in selling online courses.  We delve into the power of targeted...

Send us Fan Mail In this episode, Monica reveals powerful strategies for effective online course promotion through warm-up emails. Our in-house copywriter, Monica Badiu, shares her insights and tips for mastering the art of warm-up emails. Learn how to decide on what to cover in each email, how to write them, how to link emails together, and more. Monica explains how to craft short and sweet email...

Send us Fan Mail In this episode, we have a special guest, Quentin Crowe, the co-founder of QUCo, who shares his expertise on creating amazing courses. Join us as we explore the world of course creation, covering the different learning styles and the concept of spikes and loops to keep your audience engaged. We kick off the discussion by exploring the four different learning styles: theorist, refl...

Send us Fan Mail Discover how to grow your podcast and turn it into a powerful platform for success. Our special guest, Dave Jackson, founder of School of Podcasting, shares invaluable insights and practical strategies to take your show to new heights. Join us as we explore key questions, such as how to attract the right audience and leverage networking for podcast growth. Find out the best approa...

Send us Fan Mail In this episode, we explore the fascinating world of course creation in the era of artificial intelligence (AI). Our special guest, Bryan McAnulty, the founder of Heights Platform, joins us to shed light on how creators can leverage AI effectively in their course creation process. Discover what course creation looks like in a world with AI. Learn how creators can harness the power...

Send us Fan Mail In this episode, we explore the power of podcasting for scaling your online course sales. Our guest, Charley Valher, the founder of Valher Media, joins us to share valuable insights and strategies on leveraging podcasts to grow your audience, convert listeners into buyers, and build an email list. We start by discussing how podcasting can play a pivotal role in scaling your online...

Send us Fan Mail In this episode, we dive into the world of optimizing the checkout page for online courses. Our guest, Josip Belina, our Funnel Strategy Lead, joins us to discuss the importance of having an optimized checkout page and shares insights on creating an effective checkout process. We start by exploring why it is crucial to have an optimized checkout page. Josip emphasizes the impact t...

Send us Fan Mail In this episode, we delve into the secrets of converting cold traffic into paying clients for your membership business using Facebook Ads. Our guest, Paola Ramirez, the Founder of Pro Ad Scalers, shares her expertise and insights on how to unlock the potential of Facebook Ads to exponentially grow your online course business. We start by discussing why it is crucial to convert col...

Send us Fan Mail In this episode of ''The Art of Selling Online Courses'' we explore the world of online course communities and how they can help your clients and increase your revenue. Our guest, Gina Bianchini, the CEO and Founder of Mighty Networks, shares her insights and expertise on why online communities are important and how to build a great community. We start by discu...

Send us Fan Mail In this episode, we explore the world of building and selling digital courses as assets. Our expert guest, Greg Elfrink, shares his expertise on how to turn online course businesses into perfect assets. We start by discussing the common misconception that courses can be bad businesses for selling, and why they don't have to be. We will explore the Achilles heel of online cour...

Send us Fan Mail In this episode, we dive, yet again, into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails. Our in-house copywriter, Monica Badiu, shares her insights and expertise on how to write emails that appeal to different types of decision makers in your audience. Monica explains that in ord...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, we are happy to welcome back Jacques Hopkins! Jacques and I will talk about the power of urgency when it comes to selling online courses. We dive into the difference between urgency and scarcity, and how using these techniques can help boost your sales. Jacques shares his personal experience with urgency in selling his online...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, we explore the world of selling an online course business. Coran and I discuss the common mistakes people make when thinking about selling their business and when it's too late to start planning your exit strategy. We also dive into how to identify the right buyer for your business and what to do if your business is too...

Send us Fan Mail Today we are talking about how we doubled our client’s AOV! Join me and Martina as we talk about what you can do to improve your AOV. Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what AOV means and why is AOV optimization important. Martina will explain to us how she knew what to try and that it would work. We will also talk about split testi...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Keith and I are talking about segmentation and attribution. We start from the very top: Why should course creators care about segmentation and attribution? Keith also points out that all customers aren’t created equal! How can you find your perfect audience with who buys the most, who’s the most engaged, and what makes someon...

Send us Fan Mail Ex-Israeli Special Forces & Federal Agent Itamar Marani is Mindset Coach and founder of the Arena. In this episode of ‘The Art of Selling Online Courses’, Itamar and I are talking about the mindset and how to know if it's off. We will dive into why you might not be taking action on something that you know works and advising what to do about it. Itamar will also share with...

Send us Fan Mail Former co-founder of the world’s leading membership platform for WordPress, WishList Member, Stu McLaren is now creator of the Membership Experience. In this episode of ‘The Art of Selling Online Courses’, Stu and I are talking about membership vs online courses. Stu will share with us 5 Course & Membership Trends You Can't Ignore and we will discuss why creating tailored...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, I am happy to welcome back Matt McWilliams. Today we are talking about how to take your passions and turn them into profits. We will also discuss leadership and what it takes to be a great leader. Lastly, we will cover attention triggers and how to use them to increase your sales. Click here to get Matt's new book If you...

Send us Fan Mail Today we are talking about something very dear to our hearts - KPIs! Join me and Josip as we talk about them. Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what KPI means and why KPI tracking is important. You will learn how you can use KPI tracking to help you improve sales for your online courses, and what benchmarks to look out for. You mig...

Send us Fan Mail Named by Entrepreneur as a “Top 5 Women in Business in 2021”, Gemma has been featured in Inc., The Globe & Mail, BuzzFeed, Today.com and more. She teaches entrepreneurs how to create, launch, and scale their own digital courses in hundreds of industries. In this episode of ‘The Art of Selling Online Courses’, Gemma and I are talking about creating and scaling your online cours...

Send us Fan Mail Andrea Vahl is the author of Facebook Ads Made Simple book. In this episode of ‘The Art of Selling Online Courses’, Andrea and I are talking about Facebook ads. Surprise! We will walk you through step by step. Firstly, when should you get started with Facebook ads and what do you need to have in place before starting. Then, Andrea will teach us how to set up a successful ads campa...

Send us Fan Mail In this episode of ‘The Art of Selling Online Courses’, Devlin and I are talking about how he grew a 7-figure course business in a tiny niche in just a few years. We go over some background on the instructional design and how Devlin got into it. He will share with us how he grew his email list and used it to create his first online course.  We will also discuss pros and cons of do...

Send us Fan Mail You are doing pretty well with your online course and are thinking about scaling? Have you considered adding coaching? In this episode of ‘The Art of Selling Online Courses’, Luke and I are talking about scaling your business by adding coaching to it. We will discuss why you should think about selling coaching along your online courses and what are the benefits of selling low tick...

Send us Fan Mail Are you thinking about creating your YouTube channel but don’t know where to start? Benji is the co-author of the bestselling book "YouTube Secrets" and in this episode of ‘The Art of Selling Online Courses’, he and I are talking about using YouTube to grow your course sales. Benji will teach us how to create videos that actually get clicked on and people want to watch a...

Send us Fan Mail New Year, new email promotions! Our guest today is Monica, whose Christmas promotions episode resulted in $12k to one of our listeners and we are talking about email promotions in Q1. Tune in to find out why you should care about doing promotions in Q1. And sure, email promos are amazing and they work, but how do you make them relatable? Monica has the answer! Lastly we will cover...