John Ainsworth

The Art of Selling Online Courses

Business EN ↓ 270 episodes

The Art of Selling Online Courses is all about online courses.  The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

Author

John Ainsworth

Category

Business

Latest episode

Jul 10, 2026

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Episodes

120 6-Figure Passive Income From A Niche Website - with Jon Dykstra 25.01.2024

Send us Fan Mail Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jon Dykstra, expert in niche site building and creator of Fat Stacks Blog. With a publishing career dating back to 2012, Jon Dykstra is a seasoned niche site creator who has cultivated a six-figure portfolio of high-traffic websites, many of them earning substantial passive income from display...

119 The Right Way To Use ChatGPT & Avoid Mediocre Content - with Mike Rhodes 18.01.2024

Send us Fan Mail Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mike Rhodes, author of the best selling book "Ultimate Guide to Google Ads". Mike Rhodes has a profound appreciation for the world of business. He has successfully built and sold four businesses, imparting knowledge to tens of thousands of individuals and delivering speeches on hundre...

118 Make $3,000,000 Using Good Email Copy & Urgency - with Monica Badiu 11.01.2024

Send us Fan Mail Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic...

117 Building A $5,000,000+ Music Education Business - with Scott Devine 04.01.2024

Send us Fan Mail Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Scott Devine, creator of Scott's Bass Lessons an online music education business. After over a decode of travelling the world as a bass guitarist for tours and studio projects, along with occasional detours to lecture at music schools, Scott Devine felt compelled to provide online lessons....

116 Our $25 Million Funnel & Email Marketing Strategy - with Josip Belina 29.12.2023

Send us Fan Mail Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery. With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer...

115 $10M Education Business & Building Creator Courses - with Olly Richards 21.12.2023

Send us Fan Mail Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Olly Richards, a distinguished individual who wears multiple hats as a teacher, author, speaker, and passionate language learner. Olly teaches languages through the power of storytelling which stemmed from a riveting near-death experience atop a mountain. Throughout his remarkable journey, Olly...

114 How We Made $1,000,000 This Black Friday - with Josip Belina 14.12.2023

Send us Fan Mail Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery. With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer...

113 Course Designers Increase Course Retention And Grow Your Vision - with Mariana Peña 07.12.2023

Send us Fan Mail Welcome to "The Art of Selling Online Courses" podcast! Our special guest, Mariana Peña, is a devoted course expert, award-winning instructional designer, and taco enthusiast. Passionate about your message and education? Mariana's here to guide you, helping maximize impact through optimal learning experiences. With 15+ years collaborating across diverse fields, Mari...

112 How Selling With Love Radically Increases Your Revenue - with Jason Marc Campbell 30.11.2023

Send us Fan Mail Welcome to "The Art of Selling Online Courses!" Our distinguished guest today is Jason Marc Campbell, author of "Selling with Love." As the Host of the Selling with Love Podcast, he's conducted 300+ interviews, inspiring small business owners to view sales as transformative. Jason, a dynamic public speaker, has shared stages with Gary V, Jason Silva, and m...

111 Making $1,000,000+ Using Course Memberships Model - with Josh Hall 23.11.2023

Send us Fan Mail In this episode of 'The Art of Selling Online Courses,' we sit down with Josh Hall, a former freelance web designer who transitioned into building a successful six-figure, work-from-home web design business. After selling his thriving business in 2017, Josh became a dedicated mentor, impacting thousands of web designers globally. Join us to hear about his journey and how...

110 The SEO Secrets To Ranking Higher On Google Search - with Tim Soulo 15.11.2023

Send us Fan Mail On this episode of 'The Art of Selling Online Courses'  we sat down with Tim Soulo, the Chief Marketing Officer and Product Advisor at Ahrefs, a cutting-edge SEO tool driven by big data. Tim's ground breaking data research in the realm of SEO has been recognized by numerous online publications, including Inc, TechCrunch, and VentureBeat.  Renowned for his expertise,...

109 Making £100k+ As A Content Creator Using Funnel Optimisation - with Eric Reinholdt 02.11.2023

Send us Fan Mail On this episode of 'The Art of Selling Online Courses' we chat with Eric Reinholdt who was able to 6x his revenue to 6 figures after working with us. Eric is a distinguished architect and content creator known for his 30X40 Design Workshop YouTube channel, which is widely used in global architecture education. As the founder of 30X40 Design Workshop LLC, he champions col...

108 Boosting Membership Engagement with Mike Morrison 23.10.2023

Send us Fan Mail Welcome to the new episode of The Art of Selling Online Courses! Our new guest is Mike Morrison, the insightful co-founder of Membership Geeks and Membership Academy.  We are going to unwrap the golden secrets of boosting membership engagement using the power of strategic emails.  We unfold the critical aspect of onboarding and content delivery. Mike will walk you through the impo...

107 Decoding the Data Language - with Julian Jünemann 11.10.2023

Send us Fan Mail Imagine navigating the captivating world of data-driven marketing alongside Julian Jünemann, founder of Measure School, whose expertise in the industry is nothing short of stupendous. Julian, through his exceptional journey across various startups and his laudable efforts as the creator of the Measure School YouTube channel, paves the path for businesses to embrace a data-driven a...

106 Optimizing Business Strategies with Perry Marshall: Unpacking the 80-20 Rule and the Espresso Machine Concept 03.10.2023

Send us Fan Mail Ready to revolutionize your business strategies? Dive headfirst into the magic of the 80-20 rule with Perry Marshall, one of the world's most expensive business strategists. He unveils how 80% of results stem from just 20% of effort and shares his unique perspectives on what it means to be fractal, the power of the tactical triangle, and the concept of espresso machines as a...

105 Overcoming Customer Objections to Boost Sales and Conversions - with Monica Badiu 27.09.2023

Send us Fan Mail Tired of losing potential customers due to objections you can't quite crack? We've got Monica, our in-house copywriting expert and copy coach, who will equip you with strategies to not only comprehend these objections, but also to convince your potential customers to trust your product. In the first half of the episode, we break down the process of data collection and ho...

104 Using AI and Google Ads to Boost Your Online Course Traffic - with Alex Makarski 15.09.2023

Send us Fan Mail Ever wondered how Google Ads and artificial intelligence can elevate your online courses? Get ready to navigate through the fascinating intricacies of AI and conversion, guided by expert marketer and former engineer, Alex Makarski. We journey into the world of averages, the transformative power of Google’s multi-channel campaigns, and the indispensable role of machine learning in...

103 Building Wealth Through Online Courses - with Doug Cunnington 06.09.2023

Send us Fan Mail From being laid off to creating a prosperous online course business, Doug Cunnington takes us along on his inspiring journey. With a former career as an IT project manager, Doug transitioned into the online course industry, establishing five comprehensive courses to guide those looking to start their own side hustle. His subjects include affiliate marketing, link building, email m...

102 Exploring Tripwire Funnels with Josip Belina 25.08.2023

Send us Fan Mail Prepare to transform your leads into customers with the magic of tripwire funnels. We've got Josip Belina, our funnel strategy lead, on board to unravel the mystique of tripwire funnels, their operation, and their effectiveness in driving sales. Discover from Josip's wealth of knowledge how to employ just the right kind of low-priced offers to entice potential customers...

101 Delegating and Hiring Tips - with Noel Andrews 17.08.2023

Send us Fan Mail Join me as we dive deep into the world of strategic hiring and team building with special guest Noel Andrews, the CEO of JobRack. We will discuss how to identify the right tasks to delegate, assess the benefits of hiring, and effectively manage a remote team. Uncover the power of affordable outsourcing, leveraging resources from Eastern Europe, and ensuring a smooth hiring process...

100 How to 2x your opt ins - with John Ainsworth 11.08.2023

Send us Fan Mail In this episode of "The Art of Selling Online Courses," I will explore the dynamic strategies to significantly amplify your course leads without the need for skyrocketing website traffic.  Larn how to craft compelling lead magnets that entice your audience, and discover the power of ultra-specific offers that resonate deeply. We'll delve into data-driven insights th...

99 Understanding Your Audience with AI - with Lisa Catto 04.08.2023

Send us Fan Mail Welcome to another episode of The Art Of Selling Online Courses.  In this episode, I have the pleasure of interviewing Lisa Catto, an experienced business owner and thought leader in business growth and digital marketing. Together, we delve into the world of selling online courses and explore the strategies that can take your e-learning business to the next level. We'll uncov...

98 Inspiring Progress: Lucy's Strategies for Effective Language Teaching - with Lucy Simkins 26.07.2023

Send us Fan Mail Join me for an inspiring episode as we delve into the incredible success story of Lucy Simkins.  From her humble beginnings as a 19-year-old marketing student to becoming a renowned YouTube sensation with nearly 10 million subscribers, Lucy's journey is nothing short of remarkable. Discover how Lucy's passion for teaching English led her to create engaging YouTube videos...

97 An Overview of Lean Methodology: From Chaos to Clarity with Crista Grasso 14.07.2023

Send us Fan Mail Welcome to another episode of "The Art Of Selling Online Courses"! In this episode, we delve into the world of lean methodology and explore how it can revolutionize your approach to business.  Discover the art of increasing value while minimizing waste, optimizing processes, analyzing conversion rates, mapping out the client experience, and prioritizing tasks for continu...

96 The Order Bumps Advantage: Increase Your Online Course Earnings with John Ainsworth 13.07.2023

Send us Fan Mail In this episode of 'The Art of Selling Online Courses’, I will explore the world of order bumps, a game-changing technique to increase revenue for online course creators. Learn how to maximize sales by strategically placing additional offers on the checkout page, resulting in an average revenue increase of 19%. Uncover the power of creating complementary products to enhance c...

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