The Art of Online Business

I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether you're listening or watching, I'll make sure you can follow along and pick up some valuable tips to apply to your own ad campaigns.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Busi...

Instagram Growth and Scaling Strategist Holly Hillyer talks about how to grow Instagram in 2024. She shared some killer strategies on gaining email 50 subscribers daily through Instagram, with insights on what's working best for her clients right now. We also talked about common mistakes and hot tips on how to make your content work harder for you. Holly even gave my Instagram a live audit on...

We get real about the human side of running an online business. We also talk about the importance of networking, how personal changes can impact your professional life, and give a sneak peek into Holly's strategies for boosting Instagram engagement and email list growth.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website fo...

We focus on building your financial freedom with the guidance of Mel Abraham, author of " Your Money Machine ." Mel shares advice on creating a money machine that allows you to earn independently of your day-to-day efforts, emphasizing the importance of financial education and being prepared for when life happens.  If you're looking to take control of your financial future, Mel&apos...

I welcome back Jason Brown, creator of Power Trade University and the Five-Year Millionaire Movement. He opens up about the strategies behind running his successful membership, his definition of true success, and how to effectively manage churn by genuinely serving your community. We also discuss what options trading involves and how Jason's approach can help online business owners grow their...

I have a chat with Jason Brown, the mastermind behind Power Trades University and the Five-Year Millionaire Movement. Jason shares his incredible journey from investing with a student loan to becoming a successful stock market coach and trader.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Wat...

I review Ali Abdaal's Facebook ads in real time. This one's heavy on visuals, so while I explain what makes these ads work, you might want to head over to my YouTube channel and watch the episode there .  I'll break down the components of a successful ad, explain how everything from the graphics & video to the call-to-action should work together, and give tips on how you can app...

I'm thrilled to welcome back Selena Conmackie, your tech bestie, to our podcast. Today, we get into the essentials of website analytics and how they can significantly amplify your marketing efforts. We discuss everything from the importance of tracking the right metrics to strategies for optimizing your site to boost engagement and conversions.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with m...

I get to know Selena Conmackie, a WordPress wizard who's all about serving digital small businesses.  We talk about her dual role as a designer and a digital strategist, and why she's everyone’s tech bestie. We also touch on personal stuff, like the impact of our business choices on family life, and the legacy we're building for our kids.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF wi...

I'm breaking down the anatomy of successful Facebook ads, showing you how to optimize the visual and textual components for maximum impact. Check out examples from my clients on my YouTube channel or follow along here as I describe how to make every part of your ad work hard for your business.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Onl...

Ben and I discuss how to tailor video content to various stages of the customer journey, from capturing attention to closing sales. Ben shares insights on choosing the right type of video production for your business goals and how to strategically place content for maximum impact. If you're looking to enhance your video strategy and connect more authentically with your audience, this episode...

Join me as I catch up with Ben Amos, a former coaching student who's now an expert in video marketing.  We reminisce about our first meeting and talk about how speaking at Social Media Marketing World catapulted his career. Ben also shares invaluable insights into how he's evolved his business strategies post-pandemic and balances his passion for teaching video strategy with running his...

I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you.  You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch.  ‍‍ ‍‍ ‍‍ Cut your lead gen co...

Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Onlin...

Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of...

iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that  you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel .)  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here...

I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach...

I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks...

In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–N...

In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with...

In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Learn more about HSP ‍‍ ‍‍ ‍‍ Tracie, offer &am...

I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Check out the full visual breakdown on YouTube Listen to my previous episode on Facebook campaign stra...

In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Listen to the...

In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We both come from immigrant backgrounds, and our discussion offers rich insights into how our...

In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches.  ‍‍ ‍‍ ‍‍ Cut...