The Art of Online Business

If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money.   Get Done-For-You Ad Management Get a Free Ad Strategy Session   In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a tr...

If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast.  Grab your copy of Justin Moore's Sponsor Magnet book Watch the episode on  Secure Paid Partnerships and Grow your Revenue with Justin Moore Watch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin Moore I talk with Justin about the $100,000 webinar ads lesso...

 If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question.  Get Done-For-You Ad Management  I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel....

Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads?  Get Done-For-You Ad Management I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situati...

If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why. Apply for a Strategy Boost Call with Allea Grummert I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work b...

If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you.  Get Done-For-You Ad Management I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking th...

If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot. Get Done-For-You Ad Management   I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales.  I also share a few easy...

If you feel like your business only grows when you show up, you’re going to love this one. Get the operational support you need to scale with Sarah Access Sarah’s resources to become a certified OBM  I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. W...

If your ad results keep changing and you can’t tell why, this will help. Get Done-For-You Ad Management   I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days.  Listen now and see if you’re set up to...

If you’re working all day and your business still isn’t growing the way it should, this is likely the reason.  Have us hire a VA for you . I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you wan...

If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel.  Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking     See Which Lead Magnet Your Offer Needs     ‍‍ ‍‍ I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear ho...

Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions.  Get the 48-Hour Ad Fix Audit I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your...

 What if your ads could keep bringing in sales while you step away and actually live your life?  Get the 48-Hour Ad Fix Audit   I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year.  I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already se...

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game.   Unlock 2,900+ storytelling content ideas for just $27  Visit The Art of Online Business website for Facebook Ads help We talk through w...

What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab?  Get the 48-Hour Ad Fix Audit   I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure.  I share why being willing to test, even when things flop, is exactly how you find the message that...

Lead costs on your Facebook and Instagram ads starting to creep up? Get the 48-Hour Ad Fix Audit I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it.  You’ll hear how l...

Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business.  Get the 48-Hour Ad Fix Audit   I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results wit...

Your ads are literally telling you how to make more money — most course creators just ignore the clues.  Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and con...

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing.    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ende...

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget.  Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks.  I also...

 If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.   ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without...

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific.   ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sal...

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options.    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales.  I show you ho...

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments?    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and rel...

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is.  Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running.  I also...