The Art of Online Business

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.   ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit Subscribe to Tarzan's The Free Weekly Newsletter   ‍‍ ‍‍ Tarzan and I talk about a list-building s...

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?”   ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved.  I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot t...

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on?    ‍‍ ‍‍ Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads   ‍‍ ‍‍ I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an i...

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand.   ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit Get access to The Edge Led Launch System (only $47, normally $147) , a workshop that explains how Megan generated $166k from two launches even when her reach was tanking!   ‍‍ ‍...

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators.    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats...

If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts.    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still...

When an ad suddenly stops working, the last thing you want to do is panic and shut everything down.    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook.  These small fixes often bring an ad back to life without rebuilding anythi...

The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results.   ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you.  I also share why panicking (or over-t...

A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K.    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   ‍‍ ‍‍ I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert.  I also explain how I think abo...

A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready.   ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead  ‍‍ ‍‍ I break down what open targeting really is, when...

I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family.   ‍‍ ‍‍ Find instant connections inside The Mixermind™ with Linda Sidhu  ‍‍ ‍‍ In this episode, Linda interviews me about what ma...

Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money.   ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead  ‍‍ ‍‍ I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience...

Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up.   ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!  ‍‍ ‍‍ I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs.  I also share which audiences to build fir...

A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes.   ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!  ‍‍ ‍‍ Ads only fuel what’s already working, and I break down the three pieces every course business needs in pla...

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable.   ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!  ‍‍ ‍‍ I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first...

I hear it all the time, “we spent money on ads and got nothing back.”   The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off.   ‍‍ ‍‍ Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!  ‍‍ ‍‍ I walk you through three key metrics and the simple fixes that can turn your ads around fas...

If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup.   ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and...

Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap.  Learn to create Tripwire offers that Turn Leads Into Paying Customers Right Away Sign up for Thrivecart today! ‍‍ ‍‍ I share what makes a tripwire work, how it reduces your ad costs, and why alignment between yo...

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five.  I share how I...

Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I walk you through the ad copy framework I use, how to test the...

Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I explain why revenue share offers are risky, the...

If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I break down two common situations where ads are almost guaranteed to be expensive and ineffective... an...

When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.” So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook....

Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ It’s about investing in one-on-one consulting to get straight to the fix. That’s the move I made, and it’s the same s...

If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I’ll explain why turning on Facebook an...