The Art of Online Business

In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business webs...

In this Before We Hit Record  episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!...

Subscribe to The Art of Online Business’s YouTube Channel to see this episode. I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Onlin...

In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and the importance of delegation.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Have Kwadwo  Hire a VA for you Get your  30-day Kajabi trial We explore prac...

Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two online business owners as we get to know each other before we record Roberto's guest expert episode. ‍‍ ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍...

In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyrocket your business growth and how to determine if it's the right fit for your business.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Sign up now fo...

I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again."  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I address common misconceptions that prevent us from testing effectively, offering practical advice on h...

In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍...

In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here...

These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another.  I'll show you how to leverage these custom audiences to maximize your ad performance.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Pleas...

Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.   ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You'll learn why it's crucial, wh...

In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I sha...

Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth... ... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouT...

In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking.  This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ad...

In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you've ever asked one of the following questions, this ep...

In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively.  ‍‍ ‍...

In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!...

In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads  separately from your organic leads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visi...

In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance cre...

In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $1...

In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 min...

In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Pl...

Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Re...

In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead.  This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW onl...

In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍...