Kwadwo [QUĀY.jo] Sampany-Kessie

The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like  • sales and marketing optimization,  • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online exper...

Author

Kwadwo [QUĀY.jo] Sampany-Kessie

Category

Business

Podcast website

theartofonlinebusiness.com

Latest episode

Jul 6, 2026

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Episodes

Transforming Setbacks into Success with Email Marketing Strategist, Allison Hardy 12.08.2024

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.   ‍‍ ‍‍ ‍‍ Cut you...

Should You Increase Your Meta Ads Budget For Your Launch? 09.08.2024

I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of On...

Building a Meaningful Life Beyond Money with Jeff Lerner 07.08.2024

Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be.   ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business websit...

Jeff Lerner's Journey: Holistic Transformation on the Way to Building a $200 Million Empire 05.08.2024

Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Listen...

Increase Your Student Success with a Community Powered Course With Jordan Godbey 02.08.2024

Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert insights on designing, building, and launching successful online communities that enhance learning and increase course completion rates. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business...

Increasing Your Visibility Through Partnerships with Linda Sidhu 31.07.2024

Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth.    ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17...

From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda Sidhu 29.07.2024

Linda Sidhu, the Quiz Queen and creator of the MixerMind.  Joining her MixerMind has easily been the second highest ROI business activity that I've done in 2024.   Linda is a master at using personality quizzes to generate leads and building vibrant communities through meaningful connections. We chat about her journey, her unique approach to creating impactful community spaces, and how these...

Avoid The Biggest Meta Ads Mistakes Course Creators Are Making This Summer 26.07.2024

I cover two groups of mistakes: 1) what to avoid if you're outsourcing your Facebook ad management and 2) for those of you managing your own ads, five tactical mistakes to avoid.  Plus, get ready for a crucial tip on why consistent lead generation is a must!  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ad...

Use YouTube to Funnel High-Quality Leads to Your Business with Melissa Mitchell 24.07.2024

Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business...

How She Built Her YouTube Marketing Empire with YouTube Strategist & Coach Melissa Mitchell 22.07.2024

Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help  ‍‍ ‍‍ Listen to episode 746 where Rick talks about passing the baton to me and his new direction....

Don't Wait Until the Last Minute to Run Meta Ads 19.07.2024

Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits.  I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on w...

Become the Go-To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa 17.07.2024

Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour.  We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF wit...

Get to Know Natalie Koussa, Podcast Tour Strategist & Message Mixologist 15.07.2024

I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business websit...

Don’t forget to include this important section on your sales page! 12.07.2024

A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions.  I share why this part is more important than the logical and urgency portions of a sales page.  I'll show you my sales page and explain the mistakes to avoid and how to connect better with your customers.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs...

The Strategy to get to 30k+ Months with Laura Higgins 10.07.2024

Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of...

Get to Know 7-Figure Business Coach, Laura Higgins 08.07.2024

Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business websi...

5 Daily Non-Negotiables We Do (Personal & Business) 05.07.2024

My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about everything from daily movement to maintaining consistent social media presence.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Click here to watch this epi...

Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran 03.07.2024

Marisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore how these stories can connect more deeply with your audience, helping you sell your offers more effectively. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads hel...

Before We Hit Record With Copy Mentor Marisa Corcoran 01.07.2024

Get to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took across the US with her husband and dog. We don’t just talk about personal stuff, but also some of the ways we've learned to integrate and respect diverse experiences into our businesses.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-c...

Are Social Shirley's Ads On Point? What My Wife and I Would Change 28.06.2024

My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag our thoughts on why reels are rocking it for ads right now.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Click here to watch this episode on YouTube Learn...

Close 100% of Your Discovery Calls with Caryn Gillen 26.06.2024

Caryn has this amazing knack for closing 100% of her discovery calls without really having to sell. In the last 15 minutes she shares that funnel. Before that we talk about how she makes the invisible visible, turning hidden results and experiences into messaging that naturally attracts the right people.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art...

Before We Hit Record With Business and Master Coach, Caryn Gillen 24.06.2024

Caryn helps coaches make their businesses as great as their coaching. We chat about everything from the hidden experiences in coaching that lead to powerful results to how Caryn achieves a 100% close rate on her discovery calls.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Watch the episode &...

Codie Sanchez's Ads. The Good. The Bad. And The Ugly. My Reaction! 21.06.2024

I'm sharing my thoughts on the good, the bad, and what could be tweaked for better results. From the effectiveness of her ad copy to the strategies she employs, I break down what's working and what's not. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Click here to watch this episode on Yo...

Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox 19.06.2024

Imagine your business making $1,000 a day while you're on Survivor! Liz Wilcox, the fresh princess of email marketing, is back for another episode where she shares how she set up a business that not only runs itself but thrives.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We also talk a...

While Liz Wilcox was competing on Survivor, her business made six figures! 17.06.2024

Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares her insights on making emails people want to read and buy from. Plus, she reveals how she set up her business so she could step 100% away for three months to compete on Survivor.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW o...

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