The Art of Online Business

On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson. Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich. I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting spa...

On today's episode of The Art of Paid Traffic, I'm sharing a paid traffic newbie case study. Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her spend.  Today you'll learn what happened, look at what went wrong in her sales funnel, and hear the lessons she's now taken into her most...

In this week's episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to make more sales on Amazon. I've gotten a lot of requests to discuss Amazon PPC on the podcast so I'm psyched to welcome Scott so he can share his tips and strategies for using PPC to sell things on Amazon through their Fulfillment by Amazo...

I've got a different kind of Art of Paid Traffic episode for you today. This is an episode where I was interviewed by Joey Kissimmee for his podcast which is called the Income Press podcast. And the reason I wanted to share it with you because even though I was being interviewed I got to ask Joey some questions about what he’s currently doing with Facebook ads in his business. If you recall,...

Today's episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your support! Kwadwo [...

Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your support! Kwadwo [...

On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai. Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.  ‍‍...

Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more... For those of you who don’t know who Neil is, he's the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, N...

On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora. Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse.  He's also done a lot of copywriting for appsumo.com where he’s a minority owner.  ‍‍ Cut your l...

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This whole episode comes down to really understanding your customers or...

Today we’re talking about one of my favorite topics - sales funnels. I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it. If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that.  ‍‍ Cut you...

One of the best things I did for my business was start a podcast in 2013 called Inside Social Media. I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid Traffic. It's a blast. I love teaching and being able to connect with people through their ear buds.  ‍‍ Cut your lead gen costs in HAL...

I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true?   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If so, how does this work and how can I turnaround and target these audiences? When creating Facebook ads, I primarily target pages. I&...

LinkedIn expert Josh Turner talks about how to get the most out of your LinkedIn ads. We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads.  ‍‍ Cut your lead gen c...

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner. Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns. Oli is an expert in landing pages, conversion & optimization, design, and also...

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com. Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Vis...

In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons. If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider testing if you’re not already. Stephanie has been writing about, consulting on and speaking about LinkedIn for 4 and a half years and gotten into the paid ads side of...

Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc. If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase conversions, make sure you listen to that episode first because this episode has some updates to what we discussed. That’s how fast things are moving with this stuff. As a backgr...

In today's episode we're talking Facebook ads again, this time with my buddy Keith Kranc. Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting takeaways. Specifically, how Facebook wants us to approach Facebook ads these days. Today Keith shares what he learned during that meeting and how w...

Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We’ve been talking a lot lately about sales funnels here on the podcast, like with Russell Brunson in episode 29 and Jody Underhill in episode...

Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for getting great res...

I've got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American market. I asked Gus to join me because this conversation offers a different perspective on this show than any we've talked about. If you're looking for an opportunity to grow your business outside of the U.S. where paid traffic is a lot les...

In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels. And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits. We focus a lot today on webinar sales funnels but the copywriting concepts and i...

Another great AOPT episode today, talking again about one of my favorite topics — sales funnels.  And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill. Jody’s currently a partner at GameChanger Profits where he architects sales funnels for clients and used to be at Digital Marketer, Ryan Deiss’ company, where he also helped archit...

Matt Johnson joins me on the show and I give him a live Facebook ads coaching session. Matt is from runneracademy.com and he’s also the host of Runner Academy Podcast and Everyday Runners Podcast. Matt won a contest I ran a little while back where people left a rating/review for the show on iTunes and I chose a winner at random to win an on-air Facebook ads coaching session with me.  ‍‍ Cut your l...