The Art of Online Business

In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses. Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business. Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing ag...

Today I’m excited to welcome James Schramko to the show. James is the founder of SuperFastBusiness.com which is a business that teaches you how to quickly make your business more profitable. He’s got a great story, having come from being a car salesman at a BMW dealership to having an uber successful online business. And his online business has had different iterations to what it is today, which y...

I’m excited to welcome Russell Brunson to the show. If you're not familiar with who Russell is, he started his first online company while he was in college and within a year of graduating he had sold over a million dollars worth of his own products and services from his basement.  Not too shabby. For over 10 years now Russell has been starting and scaling companies online including a software...

In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters. Specifically, we're going to cover the 3 foundational campaigns every Google AdWords advertiser needs. Seven years ago, the business that Ryan’s family owned only had $500 left to survive. So what did Ryan do? Well, what entrepreneurial person would do, of course! He built an e-commerce websit...

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic. The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Per...

Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time is remarkable. I’ve gotten to know Kimra a bit over the last few months. I first met her in December at a mastermind that my good friend James Wedmore hosted up in Laguna Beach. W...

Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads. People have emailed in or asked questions via voicemail which you can do here on the Show Notes page. A couple of these questions also come from a presentation I did last week at Social Media Marketing World here in San Diego. The presentation was all about Facebook ads fundamentals...

In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network. With me to talk about it is Jay Leishman who’s crushing it right now and he's going to share with you what it is and how best you can be using it to get traffic for your business. Jay has been in the digital marketing space for the past 15 years and he specialize...

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads. To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode. To...

Derral Eves is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube. When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended. By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land...

In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show. Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff. He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consis...

Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert. We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads. You'll find this discussion relevant whether you're an online business owner or you have a...

I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode. Curt's a grea...

Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines. In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising...

Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff. Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics,...

In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google. The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these stra...

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords.  He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share. Today we're talking about how when you're setting up your AdWords...

Today we’re going to do our first Q&A episode. People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast. So if you have a question, just go to the voicemail section below and you can leave me a voice message there with your question. Today’s Q&A focuses on Facebook ads and we’ve got some great questions that I’ll answer for you so yo...

On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business.  In the interview today he drops knowledge bombs left, right and center about writing ad copy, email marketing and landing page copywriting. Literally, from the time we start talking until we finish, he gives copywriting tip after copywriting tip. It’s...

On todays episode I am happy to welcome my good buddy Rui Dong.  Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics. You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process. Paid traffic...

Alright, today I’m psyched to welcome Tommie Powers to the show. Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff. With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After a...

Today I'm talking with Chris Evans all about retargeting strategies.  Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that's working really well right now. If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of...

Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads.  This is actually the last episode in this series before moving on to some other paid traffic strategies.  Don't worry, though, we'll be talking A LOT of YouTube ads on the podcast. Eric’s got a really cool story in that he’s spent tens of thousands of dollars...

Today I'm talking with Jake Larsen about YouTube advertising. When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time.  And what I’ve since found is he’s pretty much synonymous with YouTube advertising.  He’s the real deal! In fact, someone I was talking to recently said he’s one of the foremost experts i...

Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode. Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to g...