Kwadwo [QUĀY.jo] Sampany-Kessie

The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like  • sales and marketing optimization,  • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online exper...

Author

Kwadwo [QUĀY.jo] Sampany-Kessie

Category

Business

Podcast website

theartofonlinebusiness.com

Latest episode

Jul 6, 2026

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Episodes

What's the Best Facebook Ads Objective? (and Other Q&A) 18.04.2016

On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A. I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to. So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.  ‍‍ Cut your lead gen costs in HALF...

The #1 Factor In Successful Facebook Ads 06.04.2016

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising. It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Busi...

How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads 30.03.2016

Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Becky is using Facebook ads to scale her in-person clinic and she’s selling a...

How Accurate Is The New Facebook Pixel and Other FB Ads Q&A 24.03.2016

Welcome back to the Art of Paid Traffic Podcast!  Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions that you've submitted.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In This Episode, You'll Learn About: Changing to the new Faceobok pixel v...

How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads 16.03.2016

I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Today, we’re going to kick things off with...

Why Your Copywriting Needs C.P.R. with Laura Belgray 10.03.2016

Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍...

How to Understand Facebook Ads Reporting For Better Results 03.03.2016

Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍...

How Much Should You Spend On Your Paid Ads? 17.02.2016

On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads. Now as you’ll hear as we g...

How to Build Your Marketing to Scale Using Key Metrics 10.02.2016

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing. This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber...

YouTube Ad Strategies Working Right Now with Ryan Masters 03.02.2016

On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve cov...

Secrets Behind High Converting Webinars with Amy Porterfield 25.01.2016

Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business...

How to Create a 7-Figure Business Using Webinars & FB Ads with John Lee Dumas 20.01.2016

On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com. For those of...

How to Use Streaming Webinars & Paid Traffic to Automate Your Business 13.01.2016

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This is the first episode in a 3-part mini-series this month all about how to use webinars and paid...

The Latest Tips & Strategies for Getting More Sales with Amazon PPC 06.01.2016

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Scott is an Amazon expert wh...

How Local Businesses Can Increase Sales with Google Call-Only Ads 30.12.2015

On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords f...

Case Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads 16.12.2015

On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Amanda’s been running Facebook ads for her business for ab...

How to Use the New Facebook Pixel & Custom Conversions 11.12.2015

On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions. According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on. I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be...

How to Create Automated Marketing Systems In Your Business 02.12.2015

On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery. If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome sh...

Dealing With A ​Banned Ads​ Account (and how to sell more products with paid traffic) 23.11.2015

It’s the worst nightmare when you buy website traffic: Ending up with a banned ads account. These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws. But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world. Today’s A...

Case Study: $2K+ Per Month In App Sales and 12 Cent Leads 20.11.2015

Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app. He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to...

How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland 12.11.2015

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com. Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week. If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show &...

Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris 02.11.2015

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to: Primary objective: Get 500 new email subscribers for less than $1 each. Spend $500 on ads in 14 days. Make sure all new subscribers were interested in the topic of list building (his core topic).Get 50% of them to install his List G...

Instagram Ads: What You Need To Know 27.10.2015

In today's episode of The Art of Paid Traffic we're talking about Instagram ads. Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing. So on this episode of...

Case Study: How to Scale from $500, to $11K Monthly With Facebook Video Ads 28.09.2015

Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com. We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now generating over $11K per month. With over 150K visitors a month to their site and 1 million video views, they’ve done a fantastic job building their brand.  ‍‍ Cut you...

How to Speak Your Customer’s Language - Copywriting Hacks With Joanna Wiebe 21.09.2015

Want to be a better copywriter? You're going to love this episode. On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates. And that’s the type of copywriting we’re going to talk about today - conversion co...

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