The Art of Online Business

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on...

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Alright AOPT listeners, I’ve got a question for you: When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling? Do the the colors catch y...

On the podcast, we talk a whole lot about sales funnels. How to set them up…How to use them to automate leads & sales…How to track and optimize them…  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ But if you’ve been selling a product or service online for any length of time, then you know a lot n...

We all want to create and run killer Facebook Ads. But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!),  there can be quite a few elements to strategize and optimize.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍...

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works. Today on The Art of Paid Traffic,...

We’re switching things up on The Art of Paid Traffic this week!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy. As soon as you ge...

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the...

Today we’re celebrating a huge milestone on The Art of Paid Traffic…Our 100th episode! I’m super pumped about this and I want to start by thanking you for listening.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Regardless of whether you’ve been a loyal listener since Episode #1, or if you started t...

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ After all, how can you serve people if you don’t fully understand them?  Their needs?...

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you’re running Facebook Ads or if you’re thinking about running them, this show will defini...

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com. Dea...

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to A...

Have you ever thought about the type of information your potential customers might need before they: Decide to start shopping for what it is you offer; Decide they’re ready to buy what you offer; And/or actually decide to buy from you?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Adam Sand, co-owne...

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode wit...

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You see, I recently went fly fishing in Montana with a guide from Swallow...

I met Owen Video at Social Media Day San Diego last week. He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.  ‍‍ Cut your lead gen costs in...

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you. After having countless conv...

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ With all the content out there telling you t...

Have you taken any time lately to consider why you do the work you do? And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of The Art of Paid Traffic, I interview one of my...

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Faceboo...

Do you know the specific metrics you should be tracking in your sales funnels? And if you’re aware of your numbers, are you using them to gain actionable insights about your business?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of The Art of Paid Traffic, FunnelDash founder Zach Jo...

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matte...

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This show is all about ‘Segmenting your sales funnels’. Jeremy Reeves, Copywriter and CEO of Kaizen Marketing In...

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker....

On the show today we're talking about a topic everyone's been asking about -- Instagram Ads.  And joining me to talk some IG ads is Ethan Sigmon from Social Insight. I ran a bunch of Instagram ads during my recent re-launch for The FB ADvantage and they actually performed well for me. And one thing I found interesting was the ads that performed better were from warm traffic.  Not that th...