Kwadwo [QUĀY.jo] Sampany-Kessie

The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like  • sales and marketing optimization,  • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online exper...

Author

Kwadwo [QUĀY.jo] Sampany-Kessie

Category

Business

Podcast website

theartofonlinebusiness.com

Latest episode

Jul 6, 2026

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Episodes

Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads 17.04.2017

If you’ve ever wondered how you can create a thriving online business while having a full-time job…  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online... This episode is for you. ‍‍ ‍‍ ‍‍ Please click here to give...

Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More) 12.04.2017

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns. On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page. We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how...

How to Scale Your Facebook Ads (Without Ruining Your Results) 05.04.2017

Ever tried scaling your Facebook ads only to see your costs increase? If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads. And, unfortunately, it’s all too common because most people approach it the wrong way. That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... w...

Facebook Messenger Ads (Case Study + How To) 29.03.2017

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them. A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB AD manager and within that, talked about how we tested Facebook Messenger Ads during the launch. We spent just $105 on Messenger ads and we...

Biggest Landing Page Mistakes (And How to Avoid Them) 22.03.2017

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff an...

Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch 15.03.2017

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We just wrapped up the launch of my brand new program, The FB AD manager, and it blew away my expectations on every front. So...

How to Ensure Your Paid Traffic & Business is Protected Legally 08.03.2017

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…...the importance of the legal side of paid traffic and running your business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ And to share her expertise on the topic is my friend Annette...

(Encore Episode) How To Niche Down For Success As A Facebook Ads Manager 27.02.2017

On the podcast today, I’m trying something I’ve not done yet on the show…This is an encore of one of the most requested episodes we’ve done yet on the show.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very...

Maximizing Your Facebook Ads Results & More Q&A 15.02.2017

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results...   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you’re using Facebook ads to market your business, you g...

Email Marketing that WORKS (even with a small list) with Andre Chaperon 08.02.2017

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ And a great way to convert leads into sales is through email marketing -- something most all of us can be better at. O...

Case Study: Creating Local Business Offers that Convert with Mike Barnet 01.02.2017

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ On today’s show, I talk with Mike Barnet, who’s up to big things in the local busines...

Starting a Facebook Ads Management Business: 5 Critical Steps 25.01.2017

Want to have a business managing Facebook ads for other businesses?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle… Or maybe you want to learn Facebook ads so you can have a full-time gig mana...

Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners 18.01.2017

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount...

The Key to Successful Facebook Ads in 2017 13.01.2017

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.    ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Really, this is the key to any paid traffic whenever you’re running it. You see, paid traffic is...

From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy 11.01.2017

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.    ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advert...

Changes & (New) Strategies for Selling More Products in 2017 04.01.2017

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Scott is an expert in private labeling and selling products on Amazon through their Fulfillment...

Why I Cut Almost ½ My Email List (don’t make this mistake) 28.12.2016

We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right -- I cut almost HALF. That wasn’t my mistake, thou...

How to Boost Conversions & Improve Your Marketing with Liston Witherill 21.12.2016

I know it tends to be a lot of fun to focus on the strategies and results in online marketing…  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You know...The 6-figure funnel strategies…Using paid traffic for 7-figure launches…The “click-worthy” stuff, if you will. But deep down, I know (and I hope you...

9 Facebook Ads Updates You Need to Know About 14.12.2016

It’s no secret that things on Facebook are constantly changing. Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ That’s why this week, I’ve got a solo episode for you over on The A...

How to Best Use Urgency & Scarcity to Sell More with Jack Born 30.11.2016

Let’s face it, it’s human nature to procrastinate. This is almost always true when whatever we’re procrastinating has some risk attached to it.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with...

How to Create High Converting Pinterest Ads with Alisa Meredith 23.11.2016

Have you decided on which new marketing strategies you want to test out in 2017?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that... But another essential part of that is occasionally...

How To Niche Down For Success As A Facebook Ads Manager 16.11.2016

“The riches are in the niches...”If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Or at least some variation of it. By now most of us have heard industry lead...

Are You Choosing the "Right" Facebook Ads Objective? 09.11.2016

When you want to create a successful Facebook ads campaign, what do you do?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109) Once you finish the prep work, you open up Power Edi...

The Critical Work Needed for Successful Facebook Ads 02.11.2016

Hard work is, well, just that -- hard work. It's stuff we don't always like doing yet the reward on the other side is often the greatest.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing res...

How to Write Better Copy by Hacking Your Ideal Customer 26.10.2016

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ For some people it’s systems…For others it’s strategy…For me, it’s copywriting. If you’ve been a long-t...

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