Kwadwo [QUĀY.jo] Sampany-Kessie

The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like  • sales and marketing optimization,  • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online exper...

Author

Kwadwo [QUĀY.jo] Sampany-Kessie

Category

Business

Podcast website

theartofonlinebusiness.com

Latest episode

Jul 6, 2026

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Episodes

Strategy Sessions: Facebook Ads for a Security Company with Jeri Demartini 04.10.2017

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Secur...

How to Hire a Facebook Ads Manager + Other Q&A 27.09.2017

It’s Q&A time here on The Art of Paid Traffic podcast!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ On the show today I’m answering your Facebook ads questions, diving into topics like: How to hire a Facebook ads manager, Who should (or shouldn’t) be looking to outsource their Facebook ads, Whe...

3 Big Facebook Ads Updates (You Should Know About) 20.09.2017

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ They are: The merger of Ads Manager and Power E...

[Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne 13.09.2017

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen a...

Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel 08.09.2017

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial des...

The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch) 06.09.2017

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened...

How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes 30.08.2017

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We dive into all of his strategies and...

Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens 28.08.2017

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it to...

Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard 23.08.2017

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs. One such client is my guest from...

[Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin 16.08.2017

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Melyssa is a super-successful entrepreneur who’s teaching others how to grow th...

3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star 09.08.2017

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Jasmine was my guest back on episode 106 where we talked about How to Strateg...

How to Improve Your Conversion Copywriting with Joel Klettke 02.08.2017

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ And joining me to share his expertise is conversion copywriter,...

3 Facebook Ads Updates You Should Know About 25.07.2017

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Even if you’re not a local business, you’ll want to check...

How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000 19.07.2017

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...    ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ The willingness to test things out and keep at it even if what you’re doing isn’t working. That’s what we...

[Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars 12.07.2017

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry”...

How to Setup Your Facebook Ads for Success (June 2017 Edition) 28.06.2017

On today’s episode of The Art of Paid Traffic podcast, I dive into:How to Set Up Your Facebook Ads For Success -- June 2017 edition.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re...

[Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin 21.06.2017

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin. Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.    ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads...

How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A) 14.06.2017

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’...

Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou 07.06.2017

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.    ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Steve runs an e-commerce site called Bumblebeelinens.com which he started...

[Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads 31.05.2017

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ And joining me to share how he did it is Justin Richard from Con...

Facebook Ad “Objectives”: What They Mean + How to Use Them 25.05.2017

On today’s episode, we’re talking all about Facebook ad “Objectives”.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Specifically…What’s the difference between each ad Objective, Which one to choose, How to use them, What they mean in your Facebook ad campaign, And, some exceptions you might want to...

How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads 17.05.2017

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Specifically, we talk about how she markets her boudoir photography business on channels...

3 Steps to Writing GOOD Copy with Kira Hug 10.05.2017

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Well, that changes today because I’m pumped to welcome my friend and copywriter Kira...

YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II) 03.05.2017

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you’ve not yet heard Part I in last week’s episode, make sure to check it out becaus...

YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I) 26.04.2017

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.    ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed si...

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