The Art of Franchise Marketing

Join us on The Art of Franchise Marketing as Kory shares his inspiring journey from an enthusiastic fitness lover to a key figure in one of the nation's fastest-growing franchises, The DRIPBaR. Discover how the DRIPBaR's Vitamin Therapy and Wellness Services can improve cellular health, leading to a more vibrant and disease-resistant life. In this episode, we'll delve into the cruci...

In this episode of The Art of Franchise Marketing, a dynamic dialogue between Madeleine Zook and Craig Sherwood, the spotlight shines on the fitness landscape redefined by Lumin Fitness. Lumin Fitness is The World’s Smartest Fitness Studio. Founded in 2019 and developed by fitness, franchising, and gaming industry veterans, the brand’s proprietary fitness ecosystem utilizes the latest advances in...

Join us on The Art of Franchise Marketing as we sit down with Betsy Hamm, the CEO of Duck Donuts, to unravel the fascinating journey of Duck Donuts' growth from a hidden gem in the Outer Banks to a nationally recognized brand.  Duck Donuts was founded in 2007 by Russ DiGilio in Duck, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, del...

The discussion delves into the nuances of franchise development, highlighting its complexity beyond sales. It emphasizes the importance of understanding the emotional and strategic aspects involved, focusing on aligning the right entrepreneurs with the appropriate opportunities. Jonathan's insight reveals the significance of mentorship, diverse experiences across varied company structures, an...

Dive into The Art of Franchise Marketing with Lisa Rossmann, Chief Brand Officer at Hand and Stone Massage. Hand & Stone is a 500-plus unit Massage and Facial Spa with a mission to bring affordable massage and facial services to the masses, tapping into the ‘day-cation' market segment.  Lisa delves into her remarkable journey of seamlessly transitioning from a licensed esthetician to asce...

Dive into the fascinating world of franchise marketing with Madeleine Zook as she interviews Bennett Maxwell, the mastermind behind Dirty Dough, a cookie franchise that has taken America by storm. In this episode, Bennett shares how he acquired and transformed an existing cookie company into a rapidly growing franchise. With 34 locations open in just 14 months, Bennett discusses the challenges and...

In this episode of The Art of Franchise Marketing, our host Madeline Zook delves into a fascinating conversation with Brett Payne, the founder of Contender Esports. This franchise company provides esports retail spaces for the gaming community. Brett's unique approach to franchising involves following the money but also emphasizes the value of building relationships and making friends worldwi...

Discover a new perspective on franchise growth with Front Street Equity Partners. Front Street Equity Partners is the first and only pure play strategic advisory & private equity investment firm solely dedicated to exponentially growing enterprise value in a compressed time frame in the franchise industry. In this engaging podcast, we delve into the unconventional strategies employed by this e...

Madeleine Zook engages in a compelling conversation with Sherry Rose, CEO of Stellar Service Brands. Discover the significance of fostering a culture of respect and understanding within the franchise community. Stellar Service Brands believes that small businesses are the core of the American dream, providing passionate people with opportunities for success. Join us on Sherry Rose's fascinati...

Get ready for an engaging conversation with Drew McWilliams, the co-founder and president of Ivybrook Academy. Ivybrook Academy is voted the Nations #1 Half Day Preschool. Specializes in creating an academic environment for every child to reach their fullest potential. Drew shares the heartwarming story of how Ivybrook Academy was born out of his college sweetheart romance and a desire to fill a n...

In this insightful and educational discussion, Madeleine Zook, the host of The Art of Franchise Marketing, sits down with Brandi Kloostra, the VP of Digital Marketing at Franworth. Franworth helps emerging franchisors achieve their business goals and grow their franchise system. Franworth accelerates brand value by building, incubating, and growing brands, using a franchise model, and leveraging o...

On the Art of Franchise Marketing, explore the world of franchising with seasoned expert Rick Robinson. Rick is the President of Franchise Genesis, a franchise development company that can help you expand your business through franchising in the most efficient and cost effective way. Including finding your franchisee leads. Listen and gain valuable insights into setting realistic goals, targeting...

Discover the secrets to franchise management success on the new episode of The Art of Franchise Marketing. Join Justin Mink, the expert in implementing EOS (Entrepreneurial Operating System). EOS is a business operating system designed to help you run a frustration-free organization and gain renewed energy, focus, excitement, and business growth. Justin teaches you how to unlock the potential to r...

Join Jake Jensen and Ashley Cowper from Craft Axe Throwing as they share their captivating journey from diverse backgrounds to bringing the thrill of axe throwing to communities nationwide. Uncover the secrets behind Craft Axe Throwing's mission to create unforgettable experiences for guests and their dedicated team. Dive into the challenges they face in expanding their franchise and explore...

Join Michelle, the Marketing Manager at Tutor Doctor, on The Art of Franchise Marketing as she reveals the secrets to success in the ever-changing world of franchise marketing. Explore how Tutor Doctor, the top-ranked in-home education franchise, adapts its strategies for different countries and cultures. Discover the power of hyper-localization, fostering innovation, and building relationships wi...

Dive into the captivating story of Aqua-Tots Swim Schools, the franchise that has transformed from a local business to a global empire. Join us as we explore how Aqua-Tots Swim Schools has expanded to over 120 communities worldwide, providing year-round, indoor swim instruction, community outreach, and drowning prevention education to children of all abilities. As the world's largest swim sch...

On the Art of Franchise Marketing, Sean Oatney and Ed Ouellette share the inspiring story of how Tommy's Express car wash went from a manufacturing company to a flourishing international franchise brand. Tommy's Express is a national car wash franchise and a comprehensive car wash solution, powered by Tommy Car Wash Systems. Tommy Car Wash Systems is a team of passionate car wash profess...

Join us on The Art of Franchise Marketing as we sit down with Glenn Leingang, Chief Development Officer at Generator Supercenter, the leading Generac dealer in North America. With their focus on home generators, Generator Supercenter brings peace of mind to their customers. Glenn's passion for empowering individuals and making a difference shines through as he discusses the transformative eff...

Join us in this episode of The Art of Franchise Marketing as we sit down with Brad Bogan, VP of US Franchising at McDonald's. McDonald’s is the world’s leading global food service retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local businessmen and women. Discover the behind-the-scenes strategi...

Step into the world of franchise marketing with an engaging conversation between Madeleine Zook and Scott Abbott, the CEO of Five Star Franchising. Five Star Franchising is a holding company of various franchised brands. Five Star Franchising provides franchisors and franchisees with the resources necessary to exponentially expand their businesses. Abbott passionately discusses the transformation...

On this episode of The Art of Franchise Marketing dive into the inspiring story of Aaron Harper, CEO of Rolling Suds, as he shares the exciting journey of turning an emerging power-washing brand into a national powerhouse. Rolling Suds is a leading residential and commercial mobile power washing company. With state-of-the-art truck-mounted power washing units combined with years of experience, the...

Join us in this engaging conversation as we delve into the world of franchise marketing with Rob Flanagan, CEO of Hounds Town USA. Hounds Town USA is a fully interactive doggie daycare franchise, overnight dog boarding, and dog wash facility that offers customers worry-free and reliable pet care service. Discover how Rob's passion for dogs led him to build a franchise brand centered around cr...

In this episode of The Art of Franchise Marketing, host Madeleine Zook sits down with Benjamin Woodruff, Co-CEO of Woops Macaroons. They delve into the intersection of technology and franchising, exploring how they leverage cutting-edge tech solutions to enhance franchise development, operations, and communication. Benjamin shares insights on their proprietary AI assistant "Samantha," th...

Join Madeleine Zook on the Art of Franchise Marketing as she interviews Mark Amory, the CEO of Feels Like Friday Service Brands, with a spotlight on Puddle Pools. Discover the journey behind Puddle Pools' unique approach to franchise marketing, combining a vibrant and fun brand culture with effective business strategies. Mark shares insights into the expansion of Puddle Pools from Canada to t...

In this episode of The Art of Franchise Marketing, host Madeleine Zook engages in a candid conversation with Amyn Bandali, CEO of Ivy Kids, a leading childcare franchise. Amyn shares his journey from stumbling into franchising to expanding Ivy Kids beyond Texas, offering valuable advice for both franchisees and franchisors. Delve into the intricacies of marketing and branding in the childcare sect...